The CMO Survey | COVID-19 and the State of Marketing

Duke University’s Fuqua School of Business’ semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society.

This most recent report focuses on understanding the impact of the COVID-19 pandemic on marketing in companies, including marketing spending, performance, jobs & job losses, and expectations for the next year.

Other topics include:

  • Customer behavior
  • Social media and mobile marketing trends
  • Effectiveness of COVID marketing strategies
  • Marketing organization and leadership
  • Managing growth in uncertain times.