The Domino Effect: Bracing for Impact

The coronavirus pandemic set in motion several events in the advertising and marketing industry that will profoundly change the landscape in years to come, according to Bruno Gralpois of Agency Mania Solutions.

Gralpois outlines four major changes that will produce a domino effect within our industry in this article:

  • Budget pressure
  • Talent pressure
  • Productivity pressure
  • Relationship pressure.


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