The Planet Mark is an internationally recognized sustainability certification awarded to businesses, properties, new developments and projects that are committed to reducing their carbon emissions.
- This is the second year that The Marketing Store’s European offices have been awarded the certification and the first time that the Asian and American offices have been recognized.
- The Marketing Store has set a target to reduce emissions by 5% annually.
July 15, 2021, Chicago — Today, The Marketing Store is proud to announce that it has once again achieved certification to The Planet Mark, an internationally recognized sustainability certification.
To achieve the global certification, the agency calculated the carbon footprint of its Chicago, Hong Kong, Leeds, London and Paris offices for the year ending December 2020 and has pledged to maintain a 5% reduction in emissions annually. This is the first time that The Marketing Store has been recognized globally and the second year of business carbon footprint reporting for the agency’s European offices.
From 2019 to 2020, the Europe offices were able to reduce their total carbon emissions by 69.2%, placing them in the highest reduction band among other Planet Mark holders. Naturally, this significant reduction was bolstered by Coronavirus restrictions forcing the closure of the customer engagement agency’s offices throughout much of 2020. However, during this time The Marketing Store continued to encourage its employees to make positive adjustments to influence their environmental impact whilst working from home. As they look to maintain a 5% reduction in 2021, the agency continues to research and innovate efficient hybrid and virtual working models for its teams.
The Marketing Store also measured its Social Value contributions for the year, in recognition of the contribution it makes to society. The agency reported on 9 Social Value measures and scored highly for investing in diversity, equity and inclusion measures and providing meaningful work placements (paid internships) and apprenticeships.
Pamela Stathaki, Head of Sustainability at The Marketing Store, commented:
“This is an exciting year for us because not only does our Planet Mark certification have global scope, but we have also taken our parent company HAVI on the journey with us too. The pandemic may have created some setbacks, but we have not allowed it to put a pause on our sustainability ambitions. We are excited about HAVI’s new sustainability strategy ‘Better Future Blueprint’ and looking forward to helping our people and our clients drive
significant and vital change.”
Steve Malkin, Founder and CEO of The Planet Mark, said:
“As cutting-edge communicators, The Marketing Store is a great example of an agency using its voice to influence the masses on the fight against climate change. Their commitment in making a positive environmental and societal impact can be seen throughout their processes, underpinning everything they do. The carbon reductions achieved this year are evidence that with enough ambition and collaboration, we can advance practices and solutions that accelerate climate action.”
For more information please contact:
VP, Global Marketing and Communications
1 (646) 842-0928
About The Marketing Store
The Marketing Store is a creative agency, strategic consultancy, data partner and technology provider combined. We deliver next generation brand experiences, custom technology solutions and products that captivate, engage and spark action among customers. The results? Conversation. Advocacy. Loyalty. Growth.
Find out more at themarketingstore.com or follow us @themarketingstore.
About The Planet Mark
The Planet Mark is an internationally recognized sustainability certification which recognizes continuous progress, encourages action, and builds an empowered community of likeminded individuals. It is awarded to businesses, properties, new developments and projects that are committed to reducing their carbon emissions. Companies are certified immediately when they sign up based on their commitment to sustainability progress. To keep The Planet Mark, an organization must reduce their carbon footprint every year, commit to engage their staff and commit to communicate externally. Holders of The Planet Mark deliver results that go beyond compliance, reaching new levels of sustainability and engaging their people in the process. On average, certified businesses make a 14% carbon saving per employee through reductions in energy, waste, water, travel and procurement.
For further information about The Planet Mark please contact: