The Most Powerful Platform is… TV

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With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell.