Three Mindset Shifts CPG Marketers Should Adopt to Win Today’s Shoppers

Think with Google says that CPG marketers need to embrace the following mindset shifts to stay relevant as shopper’s move towards a more digitally influenced shopper journey:

  • Stop worrying about “high” vs. “low” consideration
  • Direct people to a website that’s useful
  • Find your next customer through digital video.

 

Subscribe to the Think with Google newsletter to put Google research and insights behind your thinking.