TOURISM Santa Fe names Vladimir Jones new advertising AOR

“Many of us already knew and loved Santa Fe. Now we’re all in,” said Meredith Vaughan, CEO of VJ. “We really believe in this brand, and we’re eager to share it with more people.”

VJ will provide integrated advertising and marketing services to further build on Santa Fe’s “The City Different” brand position, with the goal of driving domestic leisure travel. The approximate budget for fiscal year 2020 is $1.5 million.

“We carried out an extensive nationwide search to find the best agency to represent the Santa Fe destination brand and found that Vladimir Jones rose to the top,” said Randy Randall, executive director of TOURISM Santa Fe, the city’s convention and visitors bureau. “This is going to be a transformative time for our organization and our city. We are excited to have our agency partner located in such close proximity.”

TOURISM Santa Fe and VJ will kick off their work together in June.

Santa Fe is one of the world’s top award-winning and most beloved destinations. “The City Different” is four centuries of history and legend, ancient and modern cultures, a majestic outdoor world of recreation and adventure, vibrant visual and performing arts, expansive culinary delights, revitalizing spas, and uniquely tasteful shopping. Fly direct to Santa Fe from Dallas, Denver and Phoenix. TOURISM Santa Fe, a department of the City Of Santa Fe, promotes the city to leisure and business travelers and operates the LEED Gold Certified Santa Fe Convention Center. For information, access your Official Santa Fe Guide and visit www.santafe.org.

Vladimir Jones is one of the original independent agencies in the U.S., and we’re proud to be women owned and led. We believe in the power of brilliant brands, and we believe every brand needs a true partner. A true partner moves with agility, thinks big, acts bigger, and sees deeply enough to realize brands’ potential and help them grow. Learn more at vladimirjones.com.