Turning Agencies into Growth Agents

Agencies are essential assets for advertisers in their quest for growth, according the Bruno Gralpois of Agency Mania Solutions. He finds that automation of common agency tasks and activities in the agency workflow can drive business and impact brand growth for marketers.

The key drivers for the automation of the agency journey are:

• Simplification
• Integration
• Automation
• Agility
• Customization
• Visualization.

Read the full article here.