Twitter Rolls Out Simplified Advertising Product Suite

Twitter announced on Wednesday, April 7, a rebrand of their advertising product suite in order to simplify and create clarity around Twitter’s ad product offerings. The rebrand is based on feedback from advertisers who wanted to see cTwitter Logolearer, more straightforward language. Twitter has recategorized and rebranded their entire ad suite, going from 22+ individual ad format names to just 5 advertising categories with a corresponding suite of features that can be applied across the categories.

Read all the details on the rebrand here.