TXU Energy Retains RPA

Santa Monica, CA, April 19, 2021 — TXU Energy has hired RPA as agency of record to handle strategy, creative and digital work, following an agency review.

“TXU Energy is the largest retail electricity provider in Texas. As a leader in the space, we look forward to helping create connections that highlight their unique value propositions in a complex market,” said Brett Bender, EVP / Chief Client Officer.

“TXU Energy is passionate about weaving the customer experience into everything we do — from home and business solutions tailored to fit specific needs, to online savings tools, or supporting green lifestyles with more renewable energy plans than any other electricity provider in Texas. RPA is an integral partner to amplifying our customer-first message, and achieving TXU Energy’s long-term marketing goals,” said Sydney Seiger, CMO at TXU Energy.

About RPA

RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency whose mission is to create ideas and experiences that put “People First,” within a culture that empowers individuals and teams. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA’s client list includes American Honda, ampm, Apartments.com, ARCO, Cedars-Sinai, CKE, (parent company of Carl’s Jr. and Hardee’s), CoStar Group, Farmers Insurance Group,

La-Z-Boy and Southwest Airlines. For more information, visit http://www.rpa.com.