To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Third Party Content

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

The 5 Things You Can Do Right Now to Protect Your Brand—and Your Customers

Third Party Content

Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support of your community and associates. The same holds true for brand safety. Piracy, malware, and unsafe adjacencies are persistent perils for advertisers and the agencies […]

Fuel Lines |

Research Services

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.

Ideas for Travel Content Marketing: What Attracts Russian Travelers |

Research Services

In this blog, RMAA Group gives tips on how to attract Russian travelers with content marketing. Check out three recommended blog sites to promote your destination and learn about different content types ranging from news/informational to advertising/video/viral, and more.

The Long and Winding Road of Diversity and Inclusion

4A's Member

By Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement […]

Garrand Moehlenkamp: The importance of a brand point of view. Or, why don’t agencies take their own advice?

4A's Member

Garrand Moehlenkamp’s Chief Marketing (and Nourishing) Officer, Matt Striker, shares his thoughts on the importance of a brand point of view.

The World Isn’t Just at Your Fingertips, It’s Also in Your Vocal Cords

4A's Member

In this blog post, Jeff Mard, VP Innovation & New Business at Cronin,  discusses the advent of voice technologies like Alexa and their impact on brand strategy.

4A’s Member Op-Ed: The Future of Marketing Is Less Advertising

4A's Member

In this op-ed Mike Proulx, EVP, Director of Digital Strategy & Tech Innovation at Hill Holliday, shares his perspective that brands fighting the daily share battle have a better weapon.