View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.

Today, the 4A’s Advertiser Protection Bureau (APB) is issuing a pledge of support from its members for third-party measurement & evaluations on every single ad impression. The advertising industry is in a constant battle to build and regain trust for its clients and the industry itself.  Every stakeholder in the ecosystem has a role to […]

  As we prepare to close in honor of Juneteenth, our teams collaborated on 3 simple steps agencies can take to recognize Juneteenth. Check out this guide on ways to jump start dialogue about Juneteenth with your teams. (Tip 1) Agency leaders: Educate your employees. Share the history of Juneteenth, how it relates to current […]

Original POV doc from Fitzco   June 26, 2020 Update Overview: Google announced earlier this year it will be eliminating third party cookie tracking from its Chrome browser by 2022. This removal has since expanded to device and user IDs as well. This development among others have been accelerated by GDPR and CCPA, which address […]

A month into the coronavirus crisis, we gathered our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world.  Discussion with Marla Kaplowitz (President & CEO, 4A’s), Sharon Napier (Chair + Founder, Partners + Napier; 4A’s National Board […]

Read the full Privacy for America breakdown here: Principles For Privacy Legislation Dec 2019 Introduction Privacy for America has developed a new framework for nationwide privacy legislation that would fundamentally change the way personal data is protected and secured in this country. This framework is intended to provide a new option to policy makers for […]

Introduction Over four days, with more than 1,200 sessions and nearly 100,000 attendees, the 15th annual Advertising Week New York presented a comprehensive, multifaceted look at the advertising industry in a rapidly changing environment. The 4A’s had an outsized presence during Advertising Week, hosting or appearing on nine sessions and introducing research with Google about […]

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support of your community and associates. The same holds true for brand safety. Piracy, malware, and unsafe adjacencies are persistent perils for advertisers and the agencies […]

By Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement […]

Garrand Moehlenkamp’s Chief Marketing (and Nourishing) Officer, Matt Striker, shares his thoughts on the importance of a brand point of view.

In this blog post, Jeff Mard, VP Innovation & New Business at Cronin,  discusses the advent of voice technologies like Alexa and their impact on brand strategy.