4A’S Open Session L.A : How YouTube reflects culture and the future of branded content

Join 4A’s in Los Angeles  in discussion with Google :How YouTube reflects culture and the future of branded content WHEN: Wednesday, November 14, 2018  Breakfast & Registration: 8:30a.m.-9a.m  Discussion: 9a.m.-10a.m. WHERE: IGNITED/ El Camp 2150 Park Pl, El Segundo RSVP: https://www.eventbrite.com/e/4as-open-sessions-how-youtube-reflects-culture-and-the-future-of-branded-content-tickets-52097961405?aff=utm_source=eb_email%26utm_medium=email%26utm_campaign=new_event_email&utm_term=eventurl_text

2019 Atlanta Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Atlanta. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Friday, December 21, 2018.

MAIP Summit 2019

Join MAIP alumni on January 14, 2019 in New York City for a day of adaptive leadership workshops and skills-based learning at the third annual #MAIPSummit.

4A’s 2019 Decisions 20/20

4A’s Decisions 20/20 is designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns. Industry leaders will come together on May 25 – 26, 2019 to focus on what’s driving the pace of change including technology, social platforms and advances in data. Washington D.C. makes the ideal backdrop given the recent public debate around these issues.

4A’s CreateTech 2019

4A’s CreateTech is now 8! This conference has always brought information and conversation about the creative possibilities of advancing digital technologies and platforms. Creative technologists and leaders in advertising, their clients and other domains will gather together to begin a discussion of a new “Innovation Imperative” on February 5, 2019 at the Convene – 32 Old Slip, New York, NY 10005.

4A’s Management Practitioners Forum 2019

4A’s Management Practitioners Forum (MPF) 2019 is a 1.5 day forum that will be held at the W Chicago City Center 4.29 – 4.30.2019. MPF will allow for expanded discussion on the key topics that 4A’s members have identified as mission critical to agency leaders.

The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

A Conversation About “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Get an early, inside look at the widely anticipated book on the advertising industry by the author of Googled: The End of the World as We Know it. Auletta writes that advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.

Agency and Client Reinvention

In this session, P&G and its senior agency leaders will talk about how they are reinventing the agency-client relationship, from experimenting with new agency models and workplace efficiencies to reimagining the foundation of partnership.