How to have Better Pricing Discussions with Procurement

Join the 4A’s Business Intelligence & Insight team and Bobby Singh, SVP, Global Commercial Officer, at WPP for an informative session on how to have better pricing discussions with Procurement.

Decisions 2021 Key Takeaways |

  The world has changed more dramatically in recent months than it has over the previous 50 years. Suddenly, an entire industry mobilized to lead and grow business during an unprecedented health and economic crisis. Every day, industry leaders add new pages to the playbook. The power to change is more than urgent. It’s critical […]

IN FOCUS: Forbes/CMO Network with Marty Swant and Jenny Rooney

A discussion with Marty Swant, Staff Writer and Editor at Forbes and Jenny Rooney, Editorial Communities Director + Chair of the CMO Network at Forbes moderated by Vonda LePage, EVP-Director of Corporate Communications, Deutsch NY.

4A’s Los Angeles IAAS 2021

4A’s Los Angeles IAAS 2021 program is a 14-week experience that provides participants an opportunity for weekly instruction and access to industry mentors/advisors with a marketing case challenge based on a real client brand.

4A’s Atlanta IAAS 2021

4A’s Atlanta IAAS 2021 program is a 10-week experience that provides participants an opportunity for weekly instruction and access to industry mentors/advisors with a marketing case challenge based on a real client brand.

4A’s San Francisco IAAS 2021

4A’s San Francisco IAAS 2021 program is a 14-week experience that provides participants an opportunity for weekly instruction and access to industry mentors/advisors with a marketing case challenge based on a real client brand.

How Amazon Advertising insights guide agencies in a disrupted world |

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4A’s Members exclusive. SPONSORED VIRTUAL COCKTAIL CONTENT SESSION. The marketplace is undergoing rapid changes that disrupt the effectiveness of communications and marketing as we know it. Today, customers browse millions of products online, read other customers’ reviews of those products and select which products they want to have delivered to their doorstep.

The 4A’s Future of Programmatic and Automation Think Tank Virtual Event

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The 4A’s Future of Programmatic and Automation Think Tank webinar is now available on-demand. The session provides a closer look and deeper discussion around two critical issues facing the industry today: Workflow Automation and Identity Management. VIEW WEBINAR HERE   Moving to Simplicity and High Value: A Call to Action for Workflow Automation and People […]

4A’s Stratfest 2019 Jay Chiat Award– National Strategy – Grand Prix

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Joanna Schwab, m:united McCann | Microsoft National Strategy 33 million people with disabilities play video games to do things they can’t do in the physical world. Reaching the world of disabled gamers through the Xbox Adaptive Controller was meant to demonstrate Microsoft’s mission and innovation prowess.   “For gamers with disabilities, gaming lets them do […]

4A’s StratFest 2019 Jay Chiat Award–Winning Case Study: Global Strategy

John Antoniello, VP–Senior Group Creative Director, Publicis Sapient Jennifer Berry, Managing Partner/Account Lead, Publicis Sapient Changing media representation can change lives. Changing the way women are depicted in media and advertising depends as much on changing who’s in front of the lens as who’s behind it. The campaign aimed to broaden representation to represent all […]