4A’s Workplace Enlightenment Certification® August Info Session

The 4A’s Workplace Enlightenment Certification® recognizes that the advertising industry, and the agency workforce, is not immune to the bigotry, racism, sexism and misogyny in the headlines today. We hope you can join us for our info session on July 12 from 2-3pm EST to provide you with more details about the program.

Mothers@Agencies Info Session

Join this info session to learn more about the 4A’s Mothers@Agencies Program. This is a virtual coaching program transforming agency mothers into increasingly effective leaders through a relatable, coach-led curriculum.

Mothers@Agencies Info Session

Join this info session to learn more about the 4A’s Mothers@Agencies Program. This is a virtual coaching program transforming agency mothers into increasingly effective leaders through a relatable, coach-led curriculum.

The Face of Talent 2018: Diversity Career Fair + MAIP Greenhouse

The Face of Talent is a multi-day symposium that celebrates the 4A’s diversity pipeline and highlights the current year’s MAIP class. Through an interactive week long series of programing, our industry engages, challenges and hires top talent from around the country. You can register today for The Face of Talent Diversity Career Fair + MAIP […]

The Face of Talent Society of Excellence Evening Reception 2018

At the 4A’s Society of Excellence Evening Reception, high potential advertising and media professionals will be honored through the Paragon Award, MAIPers to Watch and the Annual Bill Sharp Award.

The Face of Talent Diversity Leadership Luncheon 2018

The Diversity Leadership Luncheon hosts 500 MAIP fellows, alumni, and industry executives who gather to welcome, acknowledge, award and engage the new face of talent into our industry. It provides an optimal platform to recognize those individuals and agencies committed to diversity, as well as honor rising stars from #MAIP2018.

A Conversation About “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Get an early, inside look at the widely anticipated book on the advertising industry by the author of Googled: The End of the World as We Know it. Auletta writes that advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.

Agency and Client Reinvention

In this session, P&G and its senior agency leaders will talk about how they are reinventing the agency-client relationship, from experimenting with new agency models and workplace efficiencies to reimagining the foundation of partnership.

4A’s SXSW 2018 – Creativity from Diversity Report

4A’s Chick Foxgrover, EVP, Creative Technologies and Innovation attended SXSW again this year. Here is a report of some of the dominant themes and a survey of the brand activations at this major creative culture event.