MAIP 2021 application

2021 MAIP Student Application

The 2021 MAIP Student Application is now available! Eligible applicants include college juniors, seniors, graduate students and portfolio students.

4As AdEdge

AdEdge 2020

AdEdge 2020 is the virtual edge students need during uncertain times.

The 4A’s Future of Programmatic and Automation Think Tank Virtual Event


Join the 4A’s Future of Programmatic and Automation Think Tank for a closer look and deeper discussion around two critical issues facing the industry today: Workflow Automation and Identity Management. Tuesday Oct 27, 2020 – 2:00 PM EST REGISTER HERE   Moving to Simplicity and High Value: A Call to Action for Workflow Automation and […]

4A’s CX Effect+

The CX Effect+ brings together the most accomplished and influential leaders in customer experience design to explore the vital role CX plays in the growth of successful and sustainable businesses.

Agency Comms IN FOCUS

4A’s Agency Comms IN FOCUS 2020

4A’s Agency Comms IN FOCUS 2020: Blurred Lines will explore how make ourselves sharper and more versatile, the challenges we face today and next year, and actionable solutions, insights, and inspiration we can put into practice immediately.

Chicago IAAS

4A’s Chicago Virtual IAAS 2020

The 4A’s Institute of Advanced Advertising Studies (IAAS) offers a unique opportunity for Rising Stars from all agency disciplines – selected by their agency leadership — to gather for an accelerated experience that will enable them to learn from industry leaders and to apply that learning to a real-world assignment.

Creativity Forum

The 4A’s Carolinas Council’s Creativity Forum

Storytelling Today:
Perspectives on Creative Expression and Inspiration in a High-Tech World


4A’s Decisions 2021

In our all-virtual program on Jan 25-26, 2021, 4A’s Decisions 2021 will explore what’s new and unprecedented today, and what’s coming tomorrow. Discuss, debate, and collaborate on real solutions. Trade innovative, transformational ideas you can use immediately.

StratFest2020 600x300

4A’s StratFest 2020

Join us for the 4A’s StratFest 2020 to explore the new frontier in planning.

4A’s Stratfest 2019 Jay Chiat Award– National Strategy – Grand Prix

Marketing & Communications

Joanna Schwab, m:united McCann | Microsoft National Strategy 33 million people with disabilities play video games to do things they can’t do in the physical world. Reaching the world of disabled gamers through the Xbox Adaptive Controller was meant to demonstrate Microsoft’s mission and innovation prowess.   “For gamers with disabilities, gaming lets them do […]

4A’s StratFest 2019 Jay Chiat Award–Winning Case Study: Global Strategy

John Antoniello, VP–Senior Group Creative Director, Publicis Sapient Jennifer Berry, Managing Partner/Account Lead, Publicis Sapient Changing media representation can change lives. Changing the way women are depicted in media and advertising depends as much on changing who’s in front of the lens as who’s behind it. The campaign aimed to broaden representation to represent all […]

Create Like a YouTube Star: Developing Lasting Relationships through Content

  Johannes Helms, Creative Effectiveness Lead, Google Ingrid Nilsen, YouTube Creator   YouTube creators are positioned to help marketers and agencies strategize how to develop lasting relationships with consumers through content that evolves with the creators’ values and the broader culture, influences purchases, and updates the rules of engagement throughout the customer journey.   “My […]