4A’s Media Symposium

Join the 4A’s and the Greater Chicago Media Community for a deep dive into 3 critical areas: Attribution, Advanced Targeting and Brand Safety/Advertising Assurance.

4A’s Agency Leadership Series: Building to Win While Leaving a Mark

4A’s Agency Leadership Series “Building to Win While Leaving a Mark” Presented by Sharon Napier, CEO of Partners + Napier at Antoine’s Restaurant.

2019 MAIP Student Application

We’re excited to open the application process for the 2019 MAIP class. Application deadline is Friday, October 26, 2018. Recommendation letters are due Friday, October 19, 2018.

Launch for Leaders in New York City

Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.

The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

4A’s Workplace Enlightenment™ Certification – San Francisco 3-Day Workshop

Enroll your agency’s C-Suite & HR/Talent leaders in this 3-day workshop that will be open to other agencies in your region to register and attend. This is the required step to receive the 4A’s Workplace Enlightenment™ Certification.

Executive Leadership Program in New York City

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

4A’s Workplace Enlightenment™ Certification – Los Angeles 3-Day Workshop

Enroll your agency’s C-Suite & HR/Talent leaders in this 3-day workshop that will be open to other agencies in your region to register and attend. This is the required step to receive the 4A’s Workplace Enlightenment™ Certification.

4A’s Workplace Enlightenment™ Certification – New York 3-Day Workshop

Enroll your agency’s C-Suite & HR/Talent leaders in this 3-day workshop that will be open to other agencies in your region to register and attend. This is the required step to receive the 4A’s Workplace Enlightenment™ Certification.

A Conversation About “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Get an early, inside look at the widely anticipated book on the advertising industry by the author of Googled: The End of the World as We Know it. Auletta writes that advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.