What are NFTs and How Can Advertising Agencies Cash In?

NFTs have seemingly come from nowhere to become a must-have for all brands. Described as a “slam dunk,” powerful brands across the world, including Taco Bell, Charmin and Kellogg’s, are all getting in on the action. Come up to speed and learn the basics behind the crypto economy, current implementations and the legal issues that are fast arising.

The 4A’s Agency Effectiveness Forum Insights and Guidance for Success in Virtual Pitches |

On April 28th, 2021 the 4A’s River States Council Board of Governors held a special forum for 4A’s member agency managers and staff in the River States advertising community. The COVID-19 pandemic forced a multitude of adjustments for agencies during 2020, and conducting new business activity was certainly disrupted.  Most significantly, agencies were restricted to […]

4A’s Strategy Festival 2021

Consumer journeys reinvented. Behaviors and habits changed. Brand relationships reconsidered. The pandemic has changed almost everything. But humans themselves have not changed, they are just adapting and the same will be true for the craft of planners. As brands find themselves in uncharted territories, the role and value of a planner’s skills have never been more essential.

Reinvigorate Your Profitability by Reimagining Your Revenue Model

In these three game-changing online workshops, we’ll look at how progressive agencies around the world have completely reframed their approach to agency compensation, resulting in higher margins, more diversified revenue streams and higher trust levels in agency-client relationships.

4A’s Management Practitioners Forum 2021

4A’s Management Practitioners Forum (MPF) 2021 will allow for expanded discussion on the key topics that 4A’s members have identified as mission critical to agency leaders.

Decisions 2021 Key Takeaways |

  The world has changed more dramatically in recent months than it has over the previous 50 years. Suddenly, an entire industry mobilized to lead and grow business during an unprecedented health and economic crisis. Every day, industry leaders add new pages to the playbook. The power to change is more than urgent. It’s critical […]

How Amazon Advertising insights guide agencies in a disrupted world |

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4A’s Members exclusive. SPONSORED VIRTUAL COCKTAIL CONTENT SESSION. The marketplace is undergoing rapid changes that disrupt the effectiveness of communications and marketing as we know it. Today, customers browse millions of products online, read other customers’ reviews of those products and select which products they want to have delivered to their doorstep.

The 4A’s Future of Programmatic and Automation Think Tank Virtual Event

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The 4A’s Future of Programmatic and Automation Think Tank webinar is now available on-demand. The session provides a closer look and deeper discussion around two critical issues facing the industry today: Workflow Automation and Identity Management. VIEW WEBINAR HERE   Moving to Simplicity and High Value: A Call to Action for Workflow Automation and People […]

4A’s Stratfest 2019 Jay Chiat Award– National Strategy – Grand Prix

Marketing & Communications

Joanna Schwab, m:united McCann | Microsoft National Strategy 33 million people with disabilities play video games to do things they can’t do in the physical world. Reaching the world of disabled gamers through the Xbox Adaptive Controller was meant to demonstrate Microsoft’s mission and innovation prowess.   “For gamers with disabilities, gaming lets them do […]

4A’s StratFest 2019 Jay Chiat Award–Winning Case Study: Global Strategy

John Antoniello, VP–Senior Group Creative Director, Publicis Sapient Jennifer Berry, Managing Partner/Account Lead, Publicis Sapient Changing media representation can change lives. Changing the way women are depicted in media and advertising depends as much on changing who’s in front of the lens as who’s behind it. The campaign aimed to broaden representation to represent all […]

Create Like a YouTube Star: Developing Lasting Relationships through Content

  Johannes Helms, Creative Effectiveness Lead, Google Ingrid Nilsen, YouTube Creator   YouTube creators are positioned to help marketers and agencies strategize how to develop lasting relationships with consumers through content that evolves with the creators’ values and the broader culture, influences purchases, and updates the rules of engagement throughout the customer journey.   “My […]

4A’s StratFest 2019: favorite planning tools, hacks, and resources

Marketing & Communications

Attendees shared their favorite tools. 4A’s Research WARC Audience research Answer the Public BrandWatch Census.gov Discuss.io Facebook Audience Insights Google Surveys Instapanel inVibe Simmons Synthesio Think With Google YouGov.com Brand/business research Amazon reviews: natural language processing Company job boards Contagious I/O: case studies Lexalytics: natural-language processing Moz: search activity Quid: search activity Seeking Alpha: CEO […]