Rise & Shine: After Ten Years

The 4A’s and Coblentz Patch Duffy & Bass LLC invite you to Rise & Shine, an early morning conversation about the state of the advertising industry with agencies, marketers, and the startup community.

4A’s Management Practitioners Forum 2020

4A’s Management Practitioners Forum (MPF) 2020 is a 1.5 day forum that will be held at The Westin Chicago River North 3.30 – 3.31.2020. MPF will allow for expanded discussion on the key topics that 4A’s members have identified as mission critical to agency leaders.

4A’s NYS Council Presents: Creativity From All Perspectives

Together, we’ll challenge our preconceptions, explore how the definition of craftsmanship is evolving and look at new ways to emotionally connect with the people we need to connect with.

2020 MAIP Student Application

We’re excited to open the application process for the 2020 MAIP class. Application deadline is Friday, October 18, 2019.

Atlanta Council’s Fall 2019 AdTechLive Program

2019 is the second annual gathering of AdTechLive: A Celebration of Creativity & Innovation in Atlanta, presented by the 4A’s Atlanta Council. The capital of the South has been a hotbed of creative talent for decades, but it’s truly soaring at a new high with creativity, technology, innovation and some of the world’s best-known and most-loved brands converging in our backyard.

The 4A’s Dallas Council presents AdEdge 2019

The 4A’s Dallas Council presents AdEdge, a new and important event for the Dallas ad industry. AdEdge will provide a unique occasion to influence our industry’s future talent pool in the Dallas area by creating an unprecedented exposure to this market’s agencies and career opportunities.

MPF 2019 Wrap Up |

Marla Kaplowitz | President & CEO, 4A’s See all session highlights  

MPF 2019 The Future of Strategy—Building Agency Strategic Capabilities |

    Amy Winger | CSO, VMLY&R Amy Worley | Chief Connections Officer, VMLY&R Download Presentation   Myths about Strategy Myth 1: That strategy is suffering. This is the golden age of strategy. Myth 2: That only media agencies need to know media. Myth 3: That the gig economy is killing us. The gig economy […]

MPF 2019 Agency Compensation Hacks You Can Use Starting Tomorrow |

    Tim Williams | Founder, Ignition Consulting Group Download Presentation   The single most important decision in evaluating a business is pricing power. —Warren Buffet Agencies have a cost structure that masquerades as a revenue model. Other kinds of companies have revenue models. There are professional trained buyers; agencies are amateurs about selling. A […]

MPF 2019 The Business Case for Workplace Enlightenment |

    Natasha Bowman | President and Founder, Performance ReNEW Download Presentation   Each employee has a personal identity with unique characteristics, experiences, and background, which makes that employee who they are. The Unenlightened Workplace If the workplace appears to frown upon the components of that unique identity—an accent, a hairstyle—the message to the employee […]

MPF 2019 Leading Your Agency at the Speed of Trust |

Management Services

    Barry Rellaford | Co-founder and Master Facilitator, Global Speed of Trust Practice   This in-depth look at the economics of trust for an advertising management practitioner explored how to create a “high-trust dividend.” A framework for trust (making common sense common practice): Four Cores of Credibility Integrity. This is who we are: honesty […]

MPF 2019 Relationship Management—Best Practices Playbook |

    Steve Boehler | Co-Founder, Mercer Island Group Robin Boehler | Co-Founder, Mercer Island Group Jennifer Eiselein | VP–Marketing & Product Development, VTech and LeapFrog Brands Jamie McGarry | SVP–Director of Business Development, DDB Chip Schuman | SVP–Marketing, Sargento Foods Download presentation deck The Relationship Client-agency relationships drive the work—which drives the business. Clients […]