Shared Beliefs: for a new world

Please come and join us at the 4A’s for the launch of our ‘Shared Beliefs for a new world’. You will hear from a panel of the industry’s leading experts – including Scott Gelber, President at Merkley+Partners, Marla Kaplowitz, President & CEO at the 4A’s, Tom Morton, SVP/US Head of Strategy at R/GA, and Lisa Clunie, Co-Founder and CEO at Joan – who will discuss a set of principles that we believe will help shape the advertising industry for years to come.

Mothers@Agencies Info Session

Join this info session to learn more about the 4A’s Mothers@Agencies Program. This is a virtual coaching program transforming agency mothers into increasingly effective leaders through a relatable, coach-led curriculum.

4A’s Enlightened Workplace Certification® Info Session

The 4A’s Enlightened WorkplaceTM Certification recognizes that the advertising industry, and the agency workforce, is not immune to the bigotry, racism, sexism and misogyny in the headlines today. We hope you can join us for our info session on May 10 from 4-5pm EST to provide you with more details about the program.

A Conversation About “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Get an early, inside look at the widely anticipated book on the advertising industry by the author of Googled: The End of the World as We Know it. Auletta writes that advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.

Agency and Client Reinvention

In this session, P&G and its senior agency leaders will talk about how they are reinventing the agency-client relationship, from experimenting with new agency models and workplace efficiencies to reimagining the foundation of partnership.

4A’s SXSW 2018 – Creativity from Diversity Report

4A’s Chick Foxgrover, EVP, Creative Technologies and Innovation attended SXSW again this year. Here is a report of some of the dominant themes and a survey of the brand activations at this major creative culture event.

4A’s Accelerate 2019

At 4A’s Accelerate, we will celebrate creativity that impacts commerce and influences cultures through keynotes, panels, fireside chats & workshops. Join us in Los Angeles on April 1-3, 2019.

4A’s Data Summit 2019

The 4A’s Data Summit is a one-day event featuring a cross section of high-profile leaders discussing how big data will impact planning, creativity, media buying, strategy and talent.

4A’s Talent@2030 2019

Talent and HR Leaders join together to explore and determine a new way forward that puts humanity, social justice and a values-driven business at the core of the workplace. Register today for the 4A’s Talent@2030 in 2019.