Open Sessions 2019 – LifeStyle Futurism: New Technologies’ Impact on How We Live and Interact with Brands

    The dizzying pace and scope of the ongoing technological evolution never stops. Designers, engineers, and manufacturers continually expand their vision for how we live today and will live tomorrow, in both the digital and physical worlds. To explore the implications for marketers and agencies, the 4A’s Carolinas Council Board of Governors is pleased […]

2019 Chicago Institute of Advanced Advertising Studies

The Chicago 4A’s IAAS is partnering with The Anti-Cruelty Society Challenge: “A Big idea”. The IAAS offers rising stars the opportunity to gain valuable experience to solve client problems and more. Registration deadline is Monday, April 1st.

2019 Philadelphia Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Philadelphia. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Wednesday, January 2, 2019.

2019 Southern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Southern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 31, 2019.

4A’S Open Session L.A : How YouTube reflects culture and the future of branded content

Join 4A’s in Los Angeles  in discussion with Google :How YouTube reflects culture and the future of branded content WHEN: Wednesday, November 14, 2018  Breakfast & Registration: 8:30a.m.-9a.m  Discussion: 9a.m.-10a.m. WHERE: IGNITED/ El Camp 2150 Park Pl, El Segundo RSVP: https://www.eventbrite.com/e/4as-open-sessions-how-youtube-reflects-culture-and-the-future-of-branded-content-tickets-52097961405?aff=utm_source=eb_email%26utm_medium=email%26utm_campaign=new_event_email&utm_term=eventurl_text

4A’s 2019 Decisions 20/20

4A’s Decisions 20/20 is designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns. Industry leaders will come together on March 25-26, 2019 to focus on what’s driving the pace of change including technology, social platforms and advances in data. Washington D.C. makes the ideal backdrop given the recent public debate around these issues.

4A’s Management Practitioners Forum 2019

4A’s Management Practitioners Forum (MPF) 2019 is a 1.5 day forum that will be held at the W Chicago City Center 4.15 – 4.16.2019. MPF will allow for expanded discussion on the key topics that 4A’s members have identified as mission critical to agency leaders.

The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

A Conversation About “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Get an early, inside look at the widely anticipated book on the advertising industry by the author of Googled: The End of the World as We Know it. Auletta writes that advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.