In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Doe-Anderson shows its recent work for Norton Healthcare. As the Louisville area’s largest healthcare provider – with 140 locations, 1,837 licensed beds, 13,000+ employees and 2,000+ physicians – Norton Healthcare needed to make sure the community understood its mission was not only to serve as many patients as possible, but to assist each individual patient with compassion and expertise. Doe-Anderson helped develop an innovative campaign that utilizes the strength of the Norton Healthcare brand to demonstrate how the organization is part of the community’s day-to-day-life.