Marketing to the iGeneration

Mintel provides insights into Gen Z, aged 10-22.

Quick Service Restaurants

Mintel finds that QSRs must identify innovative ways to build on their key strengths. Suggestions include: Delivery Updating decor Developing new promotions Introducing fresher ingredients.

Men’s Clothing

Gain insight into men’s shopping behaviors for apparel.

Digital Advertising in the UK

Mintel reports that digital advertising in the UK is expected to rise despite challenges to programmatic services from GDPR.

Social and Media Networks in the UK

In this infographic from Mintel, learn about social media habits in the UK with information on Facebook trends, devices used to access social media, photo sharing, and attempts to detox from social media.

Taking a Pulse on Data Privacy

Critical Mix surveyed consumers on how they feel about sharing personal data with companies amidst the Facebook scandal involving Cambridge Analytica and the recent implementation of the GDPR.

Social Media Trends in Canada

Check out this infographic from Mintel and learn how social media usage in Canada differs by gender and generations, how parents use social media, and how brands can better leverage the medium.

Spring Forward with Fresh Retail Insights

Research Services

Check out this infographic from BazaarVoice to learn about spring shopping habits and trends.

Marketing to Young Adults in Canada

Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Car Purchasing Process in the UK

In this infographic, Mintel discusses the automobile buying process in the UK with information on sales figures, sales channels, intent to buy a car, and preferred fuel types.

Media Trends in the UK

Mintel examines the latest media trends in the UK.