Research Insights Newsletter, Summer 2021

Nightlife returns, best practices for getting your agency’s thought leadership picked up by the press, top agency new business tools, and more are featured.

Agencies Want Uniform Ad Privacy Regulation, 4As’ Pepper Says

Alison Pepper wants the advertising industry to respect consumers’ privacy. She just doesn’t want a multitude of ways in which to execute that. Europe ignited the new privacy era with its GDPR legislation, prompting California’s CCPA, deprecation of third-party cookies and other mobile identifiers and now a federal look at privacy policy. In this video interview with […]

NBCUniversal Adopts Ad Identifier to Help Fix Problems Like Ad Repetition

Collaboration between 4A’s and ANA expands on existing work on broadcaster’s Peacock streaming service NBCUniversal is looking to clean up things like repetitive ads and brands running commercials next to those of competitors, which often occur in campaigns that span both TV and digital, with the adoption of the Ad-ID identifier backed by several industry trade […]

NBCUniversal Partners with Ad-ID to Launch a New Standard for Advertisers Across One Platform

NBCUniversal’s Partnership with Ad-ID Ensures a Better Viewer Experience and Optimizes Outcomes for Advertisers Deal Builds on the Success of Peacock Relationship, Helping to Manage and Deliver a Pristine Viewing Experience Across All Screens   REMOTE WORKSPACES EVERYWHERE – July 22, 2021 – Today, NBCUniversal announced Ad-ID as its new standard for advertisers across One Platform, a […]

The 4A’s and Reset Digital Launch Universal Inclusion

New programmatic platform aims to eliminate bias to drive more meaningful connections between brands and consumers   New York, NY, July 14, 2021 – The American Association of Advertising Agencies (4A’s), the leading U.S. trade association for the advertising and marketing communications industry, announced today that it has partnered with Reset Digital, a platform in […]

Marketing Briefing: ‘A real competition for talent’: 4A’s CEO Marla Kaplowitz on agencies getting back to offices and more

This summer, many marketers and agency execs have been aiming to figure out what a return to normal — whatever that means — looks like in practice. Part of getting back to normal for some is getting back to offices, but doing so comes with its own hurdles. To get a sense of how agencies […]

Agency Review Horror Stories and How to Give up the Ghost

The pandemic made some bad practices even worse. Here are suggestions and solutions for making the search process more productive and less painful   RFPs have long been far from perfect. Throw COVID-19 into the mix, necessitating that reviews be conducted virtually, and you get a perfect storm. Ad Age spoke with 15 agency executives […]

4 Trends From the 2021 Cannes Lions Festival

Creative leaders discuss the biggest themes to emerge from the virtual-only conference As this year’s Cannes Lions Festival wraps up, instead of the massive rush of advertisers rushing to the Mandelieu Airport, attendees will merely log off and shut down their computers, dreaming of next year when activities can hopefully return to a pre-Covid-19 pandemic […]

Campaign Chemistry: 4A’s CEO Marla Kaplowitz

Kaplowitz discusses the 4A’s big focus areas: diversity, equity and inclusion and the return to the office. The industry is making progress on moving the DE&I conversation beyond the ‘D’ with programs that promote equity and inclusion. And much of the winning work at Cannes this year has a big focus on social justice. But […]

WTF is a hybrid event anyway? The new challenges & opportunities for events

Virtual events proved their worth during lockdown. Now with more and more live events looming on the horizon, marketers are spending a lot of time talking about a hybrid approach. But what exactly is a hybrid event? And what will it take for marketers to succeed as expectations grow for both live and virtual interactions? […]

‘It gets really tricky’: With vaccine mandates, incentives now legal, here’s what it means for employers

Last week the Equal Employment Opportunity Commission confirmed that U.S. employers can legally mandate vaccines for returning workers if they choose to, and vaccine incentives have also been rubber stamped, with a couple of caveats. While some businesses, like Amazon and Walmart, have already offered cash incentives to encourage workers to get vaccinated, most haven’t followed suit […]

One year later: where agencies stand in the fight against racism in the industry

By Marla Kaplowitz, President & CEO, The 4A’s May 25, 2020 marks a deeply painful day in American history: the murder of George Floyd. It is impossible to reflect upon this day, one year later, without revisiting the trauma that the weaponization of racism caused and continues to cause Black people and people of color […]