B2B decision-making factors, working/non-working, 2024 consumer trends, and more.

On November 9th, the Media, Technology and Data practice hosted our first ever Game Day, Planning for Gaming. The day kicked off with Adam Cotumaccio, the 4A’s COO, welcoming all of the speakers and attendees and sharing his experience working with Microsoft’s Accessible Gaming team when he ran fundraising for the Muscular Dystrophy Association. One […]

AI in advertising, 2023 holiday trends, teen shopping behaviors, and more.

New BLAST data, travel planning habits, and FTC updates Advertising Guidelines to Combat Deceptive Reviews and Endorsements.

BUDDY update announcement, first-party data, magazine ad effectiveness, and more.

By Karen Nelson-Field PhD As an enthusiastic proponent of the test, learn and reiterate approach, I find it a wonder digital advertising has taken so long to recognize what’s truly behind persistent measurement challenges and to start exploring different approaches. A glance over industry surveys quickly shows that marketers, frustrated by poor performance clarity in 2015, are […]

The fall of SVB – and its subsequent takeover by federal regulators – has left many across the finance and tech industries feeling shaken. We asked experts to weigh in on how marketers might be affected. By Webb Wright. On Friday, Silicon Valley Bank (SVB) became the largest US bank to collapse since the onset of […]

That means brands must be honest about failures and rethink consumption. A new Adweek-Morning Consult survey shows roughly three-quarters of Americans think it’s important for brands to regularly update the public on their progress toward sustainability goals. By Kathryn Lundstrom. No brand wants to tell the world that it’s falling behind on its sustainability progress, that […]

While far from a new phenomenon, investment in intellectual property has been increasing over the last few years By Aleda Stam. Tired of losing an account every time a client appointed a new chief marketing officer, MichaelAaron Flicker spent 2018 building a plan to insulate his agency from the uncertain nature of client project relationships. Read […]

A new white paper from the 4A’s aims to help agencies navigate new platforms and ratings by Kathryn Lundstrom As industries and lawmakers grapple with the reality of climate change and the transitions that it requires, the environmental, social and governance (ESG) regulatory and reporting landscape is expanding into a complicated sprawl. To help marketers navigate those […]

A flurry of agencies and ad-tech firms are announcing carbon measurement and reduction goals Agencies and ad-tech vendors are working to clean up the media supply chain—environmentally speaking. But real progress will be slow without common agreed-upon measurements. Last week, WPP’s GroupM announced an updated version of its carbon calculator, based on the media decarbonization methodology released […]

Brands should not forgo big, creative ideas in light of a potential economic downturn. by Marla Kaplowitz Creativity in advertising is an important driver of business success. But, right now, there’s a danger that brands are ignoring its potential as they look for savings. That would be a mistake. Numerous success stories demonstrate just how […]