How Bipartisanship Could Affect The Advertising Industry Following Midterms

Marketing & Communications

Op-ed by Dick O’Brien, EVP–Government Relations, and Alison Pepper, SVP–Government Relations, at 4A’s. Originally published in ADWEEK, November 21, 2018.   As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use […]

ANA Report On In-Housing Isn’t Telling The Full Story, Says 4A’s

Marketing & Communications

Op-ed from Marla Kaplowitz, President and CEO, 4A’s. Original published on AdAge.com

Inspiring Your Perspective: Takeaways From StratFest

4A's Member

The 4A’s encourages its members to share their experiences and insights. Here, Jenessa Carder, Associate Strategy Director at Isobar U.S., shares her takeaways from the 4A’s Strategy Festival (Sept. 12-14) and her experience judging the Jay Chiat Awards/Global Strategy Category. Every year, hundreds of thinkers and all-around curious people descend upon New York to celebrate […]

Collaboration and Trust Are Key to the Client-Agency Relationship

4A's Member

The 4A’s is committed to sharing the experiences, insights and views of its members. In this op-ed, Lisa Crawford, VP, integrated operations at Cronin, writes about collaboration and trust between clients and agencies. “If we want others to trust us, the first step is to be trustworthy.” –Onora O’Neill As someone who’s worked on the […]

Why Great Account Management Is Like Pornography

4A's Member

The following op-ed was submitted by John Newall, president of McKinney.  There is perhaps no topic in advertising that has been more passive-aggressively debated than account management and the value, or scorn, it creates. Some agencies have built their business models with the claim they don’t have it. Every four years, it seems, the trades […]

How to Rebuild Trust in the Agency-Marketer Relationship

Marketing & Communications

This column by 4A’s President and CEO Marla Kaplowitz originally appeared in Adweek.  

Op-ed: What Everyone Should Know About Advertising on Podcasts

Learning & Development

Two thirds of people who have heard a podcast ad have taken some sort of action. In this op-ed, Jessica Kupferman discusses this response rate and the opportunities it presents for brands.