The New World: Marketing to Audience in the Intersection of Life and Work

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In LinkedIn’s next Open Session on Wednesday, October 7 at 2PM, discover how to capitalize on the value of audiences on LinkedIn—the intersection of work and life—by reshaping your perceptions of how LinkedIn can be a growth engine for your brand.

Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

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Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

Axios’ Sara Fischer On The Opportunities For Marketers In Convergent TV

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Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.

LinkedIn Marketing Solutions Product Roadmap

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Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join us for our next Virtual Open Session where we’ll walk you through upcoming product features and how to best use them to achieve your marketing goals. During this session, we’ll cover: A deeper look into our upcoming products The newest […]

Understanding Contextual Relevance and Efficiency

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GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.

How We Accidentally Made the Inc. 5000 List 5 Years in a Row

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For the fifth year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies. Learn how the team did it.

Your Guide to Pages and Organic Presence on LinkedIn

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Join LinkedIn for a webinar on Thursday, July 30 at 3:00pm EDT to learn the nuances of running a successful page on LinkedIn and how to maximize your organic presence.

Pixalate Launches World’s First Connected TV (CSTI) Rankings to Benchmark the Quality of Programmatic Ad Sellers Across Roku, Amazon, Samsung Devices Seller Trust Index

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Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

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GumGum Sports has partnered with Winmo to help sponsorship sales teams identify and evaluate brand partnership opportunities.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

COVID-19 Insights

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GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.