GumGum Announces $75M investment from Goldman Sachs Growth

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Partner Member GumGum, a global contextual advertising technology company, today announced a $75 million investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.  

Twitter Rolls Out Simplified Advertising Product Suite

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Twitter announced on Wednesday, April 7, a rebrand of their advertising product suite in order to simplify and create clarity around Twitter’s ad product offerings. The rebrand is based on feedback from advertisers who wanted to see clearer, more straightforward language. Twitter has recategorized and rebranded their entire ad suite, going from 22+ individual ad format […]

Publicis Groupe’s Senior Advisor Rishad Tobaccowala On “The Great Re-Invention” And The Future of Advertising

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Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to share his insights on a range of topics including what the future of advertising looks like and how organizations can thrive in these unprecedented times.

Shattering Stereotypes

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Nielsen reports where key opportunities lie to successfully reach women over 50.

Here’s How Brands and Marketers Are Navigating the All-Virtual SXSW 2021

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Participants are leaning on VR and mailers to bring the festival into the homes of attendees When South by Southwest was canceled last year—just days before the event was slated to begin—100,000 cases of Covid-19 had been reported worldwide, and none had been identified in Austin, Texas. Instead of experiencing an influx of more than […]

Twitter Announces Conversation Settings for Ads

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Twitter is making it easier for brands to control conversations they start on the platform by introducing conversation settings for ads.

Moat by Oracle Receives MRC Accreditation for Connected TV Video Impression Measurement

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Moat by Oracle has received Media Rating Council (MRC) accreditation for rendered video ad impressions within connected TV (CTV) and over-the-top (OTT) environments.

28 powerful Black leaders in marketing and media

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The inaugural list of powerful leaders in marketing, advertising, public relations and media. Having control and influence over people and events is a key attribute of being a powerful leader. Today’s leaders in marketing communications and media often climb corporate ladders despite racial bias and other red tape. They are recognized champions, titans and trailblazers […]

TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce

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When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of […]

The Conversation: Twitter Trends

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Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement

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Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

Ad Council Debuts Massive Vaccine Campaign to Quell Concerns and Answer Questions

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With a heavy focus on communities that have been disproportionately affected   Various Covid-19 vaccines are here, and people have concerns, opinions and questions. To educate Americans about the effectiveness and safety of the vaccines that are currently available, the Ad Council is debuting a massive campaign. The aim is to convince people to become inoculated against […]