Chris Shirling, Chief Financial Officer of Intouch Group What’s the biggest challenge or opportunity facing the ad industry right now? The biggest opportunity facing the ad industry right now is to differentiate and to demonstrate the value we bring to our clients. At Intouch, for example, we create new ways to use technology to […]
“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Sarah Fahim shares her experiences and views. Women in advertising. What comes to mind when you hear this phrase? A flood of thoughts. I had […]
The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our 5 Questions For… series, we chat with Duff Stewart, CEO GSD&M.
This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.
UNITED Collective chairman on the future of advertising
BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color
John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.
Barker shares his advice for young agency staffers and how to succeed in the business.
We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.
What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.
In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how women are portrayed in advertising? Whether it’s 2017, or 100 years from now, I don’t believe there is ever a time we should say, “Our work here is done.” If 25 years in marketing have […]
The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]