B2B Marketing Mix Report |

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

The Gen Z Reckoning: Brand Relevance, Respect and the Rise of a New Generation |

Research Services

BBMG has released a report on the Gen Z market and how brands can more effectively reach them. Learn the five steps that brands should follow to become more authentic, relevant, and impactful in the lives of this generation.

Hotel Chain Development Pipelines in Africa |

Research Services

W Hospitality Group shares its annual report on the growth of the hotel industry in Africa. This year, 43 international and regional contributors reported on the pipeline activity of 401 hotels in 54 countries located in North Africa, sub-Saharan Africa, and the Indian Ocean islands.

Hotels Outlook: 2019–2023 – Future Resilience |

Research Services

PwC provides an overview of the hotel industry in South Africa, Nigeria, Mauritius, Kenya, and Tanzania. See how the industry fared in 2018 and understand its growth potential through 2023.

Direct-to-Consumer Brands: TV Performance Benchmarks

Research Services

TVSquared examines direct-to-consumer brand advertising to see what’s working, what’t not, and best practices to make more effective TV ads.

Top Independent Tire Dealers

Research Services

Modern Tire Dealer ranks the top 100 independent tire dealers in the U.S. by retail sales.

State of the News Media |

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Global Intelligence: Data & Insights for the New Age of Communication Q3 2019 |

Research Services

Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.

Modern Marketing: Pharma’s Data-Powered AI Revolution

4A's Member

Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition. 

China Internet Report 2019 |

Research Services

South China Morning Post and Abacus offer insights into the state of the Internet in China, including an overview of 2018 and trends for 2019, comparison of the Internet in China vs. US, and a deep dive into eleven topics such as gaming, sharing economy, e-commerce, etc.

Audio Stream to Revenue Stream: Understanding the Adoption and Development of Programmatic Audio in Europe |

Research Services

Xaxis and IAB Europe conducted a survey to understand the drivers, barriers, and adoption of programmatic audio advertising in Europe.