This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.
The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.
Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.
DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
The American Gaming Association provides a detailed state-by-state snapshot of the commercial gaming industry, including its economic impact, challenges, and innovations.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.
The annual Houzz & Home survey provides consumer insights into planned home improvement projects, including motivations, challenges, and spending.
This report from Shopify identifies trends in the retail industry and consumer shopping around the world. It includes shopper segmentation types, brand loyalty, seasonal shopping, online purchasing habits, popular times of day for shopping, merchants’ marketing strategies and revenue streams, and top selling products by country.
IAB’s annual report highlights podcast ad revenue growth trends and forecasts, as well as revenue by campaign types, ad types, content genre, and much more.