Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.
The National Recreation and Park Association examines how people engage with their local park.
The Zillow Group shares very comprehensive research about home buyers, sellers, owners, and renters.
PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.
PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.
Zenith predicts global ad spend will grow 4.4% in 2019, reaching $640 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.
The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
In this seventh edition of their Ad Pays series, the Advertising Association reveals the growth and scale of the UK online ad market across the globe over the last 25 years. See how advertising has benefited the economy, small businesses, employment, and more.
Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from April 2019 available for all users to view. Please note, an expanded New Business activity summary is available in Excel for 4A’s Members only. New Business League reports are R3 […]
In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.
Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.