The Global Corporate Website Index |

Research Services

Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.

2019 Engagement with Parks Report

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The National Recreation and Park Association examines how people engage with their local park.

Consumer Housing Trends Report |

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The Zillow Group shares very comprehensive research about home buyers, sellers, owners, and renters.

2019 Holiday Outlook |

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PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.

Made in Canada |

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PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.

Zenith Advertising Expenditure Forecasts-September 2019 |

Zenith predicts global ad spend will grow 4.4% in 2019, reaching $640 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Advertising Pays 7: UK Advertising’s Digital Revolution |

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In this seventh edition of their Ad Pays series, the Advertising Association reveals the growth and scale of the UK online ad market across the globe over the last 25 years. See how advertising has benefited the economy, small businesses, employment, and more.

R3 New Business League Report – July 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from April 2019 available for all users to view. Please note, an expanded New Business activity summary is available in Excel for 4A’s Members only. New Business League reports are R3 […]

Trust: The Truth? |

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In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.

Getting Media Right: Marketing in Motion

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Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.

2019 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.