Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.
The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
BBMG has released a report on the Gen Z market and how brands can more effectively reach them. Learn the five steps that brands should follow to become more authentic, relevant, and impactful in the lives of this generation.
W Hospitality Group shares its annual report on the growth of the hotel industry in Africa. This year, 43 international and regional contributors reported on the pipeline activity of 401 hotels in 54 countries located in North Africa, sub-Saharan Africa, and the Indian Ocean islands.
PwC provides an overview of the hotel industry in South Africa, Nigeria, Mauritius, Kenya, and Tanzania. See how the industry fared in 2018 and understand its growth potential through 2023.
TVSquared examines direct-to-consumer brand advertising to see what’s working, what’t not, and best practices to make more effective TV ads.
Modern Tire Dealer ranks the top 100 independent tire dealers in the U.S. by retail sales.
The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.
Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.
Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition.
South China Morning Post and Abacus offer insights into the state of the Internet in China, including an overview of 2018 and trends for 2019, comparison of the Internet in China vs. US, and a deep dive into eleven topics such as gaming, sharing economy, e-commerce, etc.
Xaxis and IAB Europe conducted a survey to understand the drivers, barriers, and adoption of programmatic audio advertising in Europe.