Kantar Millward Brown shares results of its survey of 468 senior marketing leaders around the world spanning agencies, advertisers, and media companies. Topics include ROI, holistic measurement, media mix, recommendations on the use of insights, integrated strategies, and more.
From the inner workings of the brain to outer space, a lot of ground was covered at this year’s StratFest conference, which took place from October 9 to 11 in New York City. Marking the 50th anniversary of the planning discipline’s first introduction into the advertising industry, StratFest brought together influential leaders and industry strategists and planners to look at the next 50 years of planning and the evolving connection between brands and consumers.
Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.
The Center for Generational Kinetics reveals insights into the mindset, priorities, habits, and behaviors of Gen Z.
FTI Consulting examines e-commerce sales growth and online market share by product category in this forecast report.
JWT Intelligence explains how technological developments are starting to transform China’s healthcare sector. See how efforts from Ping An’s Good Doctor, Tencent’s Doctorwork, and Alibaba’s AliHealth are increasing consumers access to medications and improving the doctor-patient relationship.
This report from CIBC provides an overview of the current economic and financial outlook for 24 Caribbean islands.
QSR Magazine’s yearly report on the performance of the drive-thru industry.
Natural Insight examines in-store holiday shopping behaviors, including when consumers will shop and how much they’ll spend.
The IAB tracks the contribution advertising has made to the Internet ecosystem.
Accenture and Forrester Research evaluate the role of the CMO, finding that they need to take a more collaborative role within the C-Suite and organization.
RetailMeNot reveals five insights to help retailers achieve a successful holiday season.