Commonsense Robotics analyzed the biggest drivers of grocery ecommerce growth and explores three factors that will post challenges to grocery retailers in the year ahead.
The International Council of Shopping Centers explores whether or not physical stores have impact on retailers’ web traffic and consumer perception of a brand.
Davis & Gilbert discuss the latest rules California has set in regulating the advertising, promotion, and marketing of recreational marijuana, and how these rules could impact other states.
Brand Finance determines the 500 most valuable and strongest brands in the world. Rankings by industry and country are available.
24 Seven looks at the work attitudes and behaviors of 2,000 professionals and hiring managers across multiple industries including digital marketing, advertising, and creative services.
Bain & Company and Google highlight three strategies grocery retailers can implement to shape consumer shopping behaviors and gain market share as the path to purchase for groceries moves online.
Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.
Check out these best and most valuable brand rankings from various sources.
This report from the IAB identifies the top 250 direct-to-consumer brands. It includes rankings overall, rankings by ten categories, and much more.
GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.
The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
WP Engine and the Center for Generational Kinetics studies the online habits of Gen Z and outlines how brands can target them more effectively.