Nielsen Design Impact Award Chronicles

Research Services

Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

Voice Playbook | The Definitive Marketer’s Guide to Voice

4A's Member

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.

Hispanic Market Guide

Research Services

The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializes in the Hispanic market.

A Guide to Progressive Gender Portrayals in Advertising

Research Services

This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

2018 Deloitte Millennial Survey

Research Services

Deloitte has released its latest annual global millennials survey. For the first time, it also includes opinions from Gen Zers.

Connected Consumer: How Consumer Shop and Buy Clothes

Research Services

PYMNTS examines consumer shopping habits to learn about apparel and accessory purchases across generations.

Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Essential Facts About the Computer and Video Game Industry

Research Services

The Entertainment Software Association examines the video game purchasing and playing habits of gamers.

State of Black America

Research Services

Find out how African-Americans and Hispanic-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation in the National Urban League’s annual report.

2018 BrandSpark Most Trusted Awards

Research Services

See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Maintaining Dignity: Understanding and Responding to the Challenges Facing Older LGBT Americans

Research Services

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.