Discover:NewGen The NewGen Stage returns to Advertising Week 2018 and features highly curated sessions focusing on the professional and personal development of the motivated and the curious. Enhance your digital marketing skills, learn to think differently in the workplace, and get inspired to be the best leader you can be. Learn more about the NewGen […]
We’re proud to help celebrate 15 years of Advertising Week. Since we co-founded the event in 2004 with Ron Berger, Ken Kaess, and former 4A’s President & CEO O. Burtch Drake, the event has only grown in size, scope and importance. Now a global event, Advertising Week is focused on thought leadership and professional development […]
Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them […]
Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it’s still an ongoing battle they’re paying close attention to. According to Atin Kulkarni, global head of media and content innovation at Pepsi Co., improved data and partnerships with the Media Rating Council and Facebook have helped drive bot […]
Republican commissioners push through measure which Democrats, activists say could harm online competition
Social network to de-emphasize links to pages crammed with low-quality ads
It’s a Two-Way Race Between WPP and Dentsu
Revenue growth for agencies was the slowest since 2013
Potus inspires a wave of protest work
The discussions are taking place among members of the industry’s Coalition for Better Ads.
Ad budget cuts at major consumer products companies are squeezing giants like WPP and Omnicom
The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.