The NewGen Stage returns to Advertising Week 2018!

Marketing & Communications

Discover:NewGen The NewGen Stage returns to Advertising Week 2018 and features highly curated sessions focusing on the professional and personal development of the motivated and the curious. Enhance your digital marketing skills, learn to think differently in the workplace, and get inspired to be the best leader you can be. Learn more about the NewGen […]

Join us for Advertising Week New York, October 1-4 at AMC Lincoln Square!

Marketing & Communications

This global event is focused on thought leadership and professional development across the marketing, brand, advertising and technology industries. Topped with daily networking opportunities, entertainment and engaging special events, you won’t want to miss it! The 4A’s and Advertising Week have partnered together giving you an opportunity to experience it at a discounted rate! Don’t […]

Chrome Will Automatically Block Annoying Ads

Third Party Content

Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and inform them […]

Ad Fraud Seems to Be on the Decline, Airbnb and Pepsi Say They’re Seeing Less of It

Third Party Content

Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it’s still an ongoing battle they’re paying close attention to. According to Atin Kulkarni, global head of media and content innovation at Pepsi Co., improved data and partnerships with the Media Rating Council and Facebook have helped drive bot […]

FCC Votes to Scale Down Net Neutrality Rules

Third Party Content

Republican commissioners push through measure which Democrats, activists say could harm online competition

Digital Media World Tries to Decode Facebook’s Latest Algorithm Tweak

Third Party Content

Social network to de-emphasize links to pages crammed with low-quality ads

Agency Mergers and Acquisitions Have Declined in 2017

Third Party Content

It’s a Two-Way Race Between WPP and Dentsu

Agency Revenue Up But Growth Rates Are Slowing

Third Party Content

Revenue growth for agencies was the slowest since 2013

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

Third Party Content

The discussions are taking place among members of the industry’s Coalition for Better Ads.

Advertising’s Biggest Threat Isn’t Digital Disruption

Third Party Content

Ad budget cuts at major consumer products companies are squeezing giants like WPP and Omnicom

Senate Kills Off FCC Privacy Regulations

Third Party Content

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.