In Q1 2024, 4A’s members participated in a Compensation Methodology study. 4A’s members were surveyed on the eight most common in-use agency compensation models on project-based and AOR/Retainer-based engagements. The goal was to understand the most prevalent compensation methodologies across various agency types and sizes within the advertising industry. Paired with the 4A’s/ANA guide , […]

This 2023 4A’s survey report offers insights into salary increases paid to employees across all size member agencies. The data was collected between October and November of 2023, aiming to provide members with reliable and industry-relevant information on salary increase information for 2023 and planned salary increases for 2024. Additionally, the report provides comparisons where […]

The 4A’s 2023 Employee Compensation Survey Report (a.k.a. Salary Survey) is now available. Request to Purchase PDF Report + Digital Dashboard ($875) Request to Purchase PDF Report Only ($675) This 2023 Employee Compensation Survey Report provides 4A’s member agencies reliable and statistically relevant salary comparables by market. The study reports information on base salaries and […]

  We are excited to share that the 4A’s 2023 Billing Rate Benchmark (aka Labor Billing Rate) Survey Report, which covers 2023 hourly billing rates is now available. As the demand for hourly billing rate information from our members, marketers, and industry advisors persists, it is important to continue to provide access to this essential data […]

Now Available! 4A’s 2023 Diversity in Agencies Survey Report   The 4A’s continues to advocate for the business imperative of diversity, equity, inclusion and belonging within the industry. While we’ve seen progress in some areas, we know that remaining steadfast and accountable to DEIB commitments helps us continue to take meaningful action towards creating sustainable […]

This survey focused on helping the industry collect important salary data for planning purposes. It provides 4A’s members with reliable and statistically relevant actual salary increase information for 2022 and planned salary increases for 2023. Participation A total of 149 agencies across 172 agency offices participated this year. Forty-nine agency respondents are network agency (holding […]

This survey focused on helping the industry collect important salary data for planning purposes. The results of this survey provide 4A’s members with reliable and statistically relevant information regarding actual salary increases in 2022 and planned salary increases for 2023. Participation A total of 149 agencies across 172 agency offices participated this year. Forty-nine agency […]

The 4A’s 2022 Employee Compensation Survey Report (a.k.a. Salary Survey) has been released. The intent of our 2022 Employee Compensation Survey Report (a.k.a. Salary Survey) is to provide the industry with reliable and statistically relevant salary comparables by market.  The study provides information on salaries paid to employees in all size member agencies. Salary data […]

As hybrid work becomes the norm, finding and retaining great talent is a major challenge. Agencies are taking a close look at their operations protocols and policies in order to respond to the needs of the workforce. To overcome hiring gridlock and sweeten the pot for existing staff, agencies are focusing their attention on benefit […]

  How are agencies supporting their employees through training and development opportunities during the pandemic? The shift to remote and hybrid work environments has brought a renewed focus on the connections among employee performance, retention,  job satisfaction and the availability of training and development resources. This survey will assist 4A’s member agency leaders in both […]

The 4A’s released its 2021 Employee Compensation Survey Report (a.k.a. Salary Survey) on Wednesday, November 24th. This report contains critical salary information from 343 agencies, across 271 position titles within 27 job categories. The survey report has been made available in both a PDF as well as a 2nd generation Digital Dashboard report that has […]

  We are excited to share that the 4A’s 2021 Labor Billing Rate Survey Report, which covers 2020 billing rates, is now available! Agencies, marketers and industry advisers frequently request information about agency labor billing rates. To accommodate these requests and provide a credible framework for understanding labor billing rates, the 4A’s conducted a labor […]