R3 New Business League Global and US- September, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: September 2019

R3 New Business League Report – July 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from April 2019 available for all users to view. Please note, an expanded New Business activity summary is available in Excel for 4A’s Members only. New Business League reports are R3 […]

Accounts in Transition 2019 Q2

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity. The description of the “Accounts in Transition” analysis  is provided here. The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due […]

R3 New Business League Global and US- August, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: August 2019

2019 Labor Billing Rate Survey Report – Order Form

The 4A’s has released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry in are generally higher than those in 2014. The findings of this report include industry-wide guidance on market based labor rates. Download the order form here.

R3 New Business League Global and US- June, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: June 2019

R3 New Biz League Global and US – July 2019 |

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: June 2019

R3 New Business League Global and US- May, 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Published: July 2019

Agency Metrics that Matter |

Research Services

SoDA conducted a survey to explore business performance measurement within agencies, production companies and design studios. Topics such as employee turnover rates, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more are explored. View the summary findings and benchmarking data.

4A’s Analysis of Agency Costs Survey Report

The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.

2017 RSW/US Agency New Business Report |

The 2017 RSW/US Agency New Business Report explores the challenges and opportunities for new business from both the agency and marketer’s perspective.

4A’s 2017 Employee Compensation Study

The 2017 Employee Compensation final report, showing salaries as of May, 2017, is now available. The study includes salary data from agencies of all sizes, reflecting the responses of 314 member agency offices providing data on 32,400 salaries for 233 job titles in 19 job categories.