Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry

Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

Read the full article and watch the video here   At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory. But one of the world’s largest ad agency groups is now the latest to say they […]

What It Means to Be An Account Leader in 2020

By Matt Stiker “Unprecedented” is the word I keep hearing about the coronavirus crisis, and the impact it’s already had on our personal and professional lives in such a brief period of time. In times like these, we all have people, places, or things we turn to that help us get through the challenges and […]

International Center for Law & Economics Comments on CCPA

Opening excerpt from International Center for Law & Economics Comments on CCPA Executive Summary We thank the Attorney General’s Office (“AG’s Office”) for the opportunity to comment on this tin1ely and highly relevant policy discussion. We begin our analysis of the California Consumer Privacy Act (“CCPA”) with a discussion of the standardized regulatory impact assessment […]

Letter to CA Privacy and Consumer Protection Committee Chairman Ed Chau

Letter to CA Privacy and Consumer Protection Committee Chairman Ed Chau   Chairman Ed Chau Privacy and Consumer Protection Committee Room 156A, Legislative Office Building 1020 N Street Sacramento, CA 95814   Re: AB 1760   Dear Chairman Chau:   The undersigned trade associations, whose members support more than 2 million jobs in California and […]