4A’s StratFest 2019 Lunch & Learn: Inside the Zeitgeist: Conversations Shaping Culture

Elizabeth Mansfield, Influence & Insights Global Business Marketing Lead, Twitter Meghann Elrhoul, Head of Global Agency Research, Twitter Nader Ali-Hassan, Executive Director, Social Marketing, Comcast Amy Stepanian, Marketing Director, Dove and Dove Men+Care U.S. Hundreds of millions of conversations happen on Twitter every day. Looking at what influential people are talking about can lead to […]

4A’s StratFest 2019 Awaken to the Future Consumer: Diverse, Unapologetic & Connected

LaToya Christian, Managing Partner, Cultural Strategy & Analytics, GroupM As America evolves, culture and identity will play an increasingly large role in the marketplace. Consumers now require brands to be intentional and culturally relevant. To lead with insights and authenticity, marketers must understand who their future consumers are and what drives them.   “We have […]

4A’s StratFest 2019 Why DTC Doesn’t Exist But Keeps Ruining Your Day

Jesse Derris, Founder and CEO, Derris Moderated by Ann-Marie Alcántara, Retail Reporter, Adweek   A conversation with the strategist who helped launch and scale Warby Parker, Harry’s, Everlane, Glossier, and other brands about the state of play today and the core ideas all brands can learn from the disruptors.   “The easiest thing for a […]

4A’s StratFest 2019 The Sharing Economy: Reinventing the American Dream

Cari Jacobs, CMO, Unison   With millennials struggling to pull together the down payment to purchase a home, the mortgage industry was due for disruption. How Unison embarked on a marketing strategy reinventing mortgage lending for the sharing economy.   “Authentic branding is a big part of what I hang my hat on doing. Whatever […]

4A’s StratFest 2019 Welcome to the Era of the Empowered Citizen

Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe In a new marketing ecosystem where empowered consumers recognize their own influence and the value of their data, how could the dynamics of the relationship between brand and consumer continue to evolve, and how do strategists need to reframe their thinking? “Three big problems are what people are […]

4A’s StratFest 2019 Preparing for Unintended Consequences in a Connected, Empowered Culture

Mona Patel, Founder, Motivate Design Strategies don’t always work out as intended. Often, they lead to the exact opposite of the goal: a great risk In a social media–connected culture where a consumer can “cancel” a brand with one click. But a spin on traditional research can help pinpoint problems before they happen.   “I […]

Webinar: Perspectives on New Business and Client Relationships |

This presentation was delivered to the 4A’s Central Region New Business Committee on June 13, 2019 by Deb Giampoli of Stone Soup Consultants.

Webinar: Our World in Transformation – What does it mean for growth? |

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.

Webinar: Confessions of a Search Consultant |

This presentation was delivered to the 4A’s National New Business Committee on May 23, 2019 by Ann Billock from Ark Advisors.

Webinar: Deliverable Based Estimation & Pricing for the New Business Audience |

This presentation was delivered to the 4A’s National New Business Committee on February 26, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.

Webinar: Deliverable Based Estimation & Pricing for the Large & Media Agency Finance Audience |

This presentation was delivered to the 4A’s Large & Media Agency Finance Committees on February 27, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.

AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

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From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]