Webinar: Deliverable Based Estimation & Pricing for the New Business Audience

This presentation was delivered to the 4A’s National New Business Committee on February 26, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.

Webinar: Deliverable Based Estimation & Pricing for the Large & Media Agency Finance Audience

This presentation was delivered to the 4A’s Large & Media Agency Finance Committees on February 27, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.

AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

4A's Member

From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]

Webinar: Marketing Sourcing

This presentation was delivered to the 4A’s Western Region Finance & New Business Committees on December 5, 2018 by Mithun Sharma, Vice President, Global Strategic Sourcing, Visa.

Webinar: Turbocharging Your Win Rate

This presentation was delivered to the 4A’s Central Region New Business Committee on November 14, 2018 by Bill Burnes, longtime former SVP, Director of North America Growth and Development at Momentum Worldwide, and now President of Winsider Consulting.

VIDEO: AdTechLive: A Celebration of Creativity and Innovation in Atlanta

Agency Relations & Membership

2018 is the first annual gathering of ​AdTechLive: A Celebration of Creativity & Innovation in Atlanta​, presented by the 4A’s Atlanta Council.

Inside the Campaign: Ignited and Soylent Launch “Need/Want” Campaign

4A's Member

In this Inside the Campaign, Soylent came to Ignited looking for a campaign that would drive topline revenue and generate awareness—quickly. This aggressive goal, combined with Soylent’s extremely driven, time-strapped audience of dreamers, makers and doers, presented us with a unique challenge. Soylent customers recognize the importance of fueling their body for success and yet, their ambitions and busy schedules are often at odds with their nutritional needs. To win them over, our campaign had to be both compelling and catch their attention ASAP.

BLAST Quick Start Training Video

Watch this six minute tutorial from MarshA Appel, SVP Research Services, to learn how to use BLAST.

BUDDY Quick Start Training Video

Watch this 10 minute tutorial from Marsha Appel, SVP Research Services, to learn how to use BUDDY.

4A’s Accepts the Agency Award at This Year’s AEF Honors Night

Marketing & Communications

On Monday, June 11, Marla Kaplowitz, 4A’s president and CEO, accepted the Agency Award for 4A’s at the ANA Educational Foundation’s 18th annual Honors Night, recognizing exceptional organizations and individual for their accomplishments in the industry and commitment to education. Take a look at the evenings highlights on here.

IAB & 4A’s Long Form Video Terms and Conditions: Educational Webinar

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Why Diverse Leadership Matters

This panel will highlight the benefits of diverse leadership, providing statistical justification, personal testimonies and actionable steps for approaching and achieving equality objectives in a way that makes them as much of a priority as any other business or financial goal.