SAG/Aftra Update – April 24, 2020 |

4As discussion that was held on Friday, April 24, 2020, with Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz Ira M. Shepard, Counsel, Saul Ewing Arnstein & Lehr Mr. Shepard and Ms. Kersh held a community discussion that included the most-recent modifications of the previous SAG-AFTRA Letter of Adherence (“LOA”), the new working rules of […]

Legal Affairs Committee Meeting – April 22, 2020 |

4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic    

What’s Happening In New Business Right Now – Central Region (4-17-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 17, 2020 during the 4A’s Central Region New Business Committee meeting.   What’s Happening in New Business – 4.17.20 – Webinar Deck  

What’s Happening In New Business Right Now – Southern Region (4-15-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 15, 2020 during the 4A’s Southern Region New Business Committee meeting.”   What’s Happening in New Business – 4.15.20 – Webinar Deck  

Strategies for Navigating the New Normal |

A month into the coronavirus crisis, we gathered our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world.  Discussion with Marla Kaplowitz (President & CEO, 4A’s), Sharon Napier (Chair + Founder, Partners + Napier; 4A’s National Board […]

Business as Unusual Webinar: Co-Creating the Next Normal: Innovation, Trust, and Higher Standards |

Marketing & Communications

Thursday, April 16, 1–2 p.m. ET Co-Creating the Next Normal: Innovation, Trust, and Higher Standards Exclusive for 4A’s members. Now that most human connection and emotional relevance is delivered digitally, it’s never been more important to get it right. Catharine Hays, co-author of Beyond Advertising, leads this discussion on how marketers and their agency partners […]

Business as Unusual Webinar: Strategies for Navigating the New Normal |

Marketing & Communications

Tuesday, April 14, 4–5:30 p.m. ET Strategies for Navigating the New Normal Exclusive for 4A’s members. A month into the coronavirus crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world. Don’t miss this […]

Business as Unusual Webinar: Going, Going, Gone Virtual – New Business Now |

One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings.  For many, this will be an entirely new way of working.  4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]

See the New MBB

  In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]

AdTechLive 2019 sizzle reel

More than 150 people enjoyed AdTechLive 2019 on October 24 in Atlanta. Hosted by the 4As Atlanta Council, this celebration of creativity and innovation marked its 2nd year with more buzzworthy topics, inspiring speakers and idea-makers, as well as outstanding networking opportunities. Attendees heard from martech leaders Acuity Ads and Amobee, along with local creative leaders and […]

4A’s StratFest 2019 Lunch & Learn: Rise of the D2C Disruptors

Ian Simpson, Sr. Director of Professional Services, Pathmatics This session is a deep dive into the advertising strategies of leading direct-to-consumer brands, examining how their heavy use of social media has helped drive rapid growth and challenge the longstanding leaders in their space.   < Return to event index

4A’s StratFest 2019 Marketing to the Globally Conscious Linda Yaccarino

Linda Yaccarino, Chairman, Advertising & Partnerships, NBCUniversal Moderated by Yusuf Chuku, Global Chief Strategy Officer, VMLY&R, and Chair, 4A’s Strategy Committee   How can brands build communities and target audiences at scale while maintaining the intimacy and immediacy the globally conscious, highly connected consumer expects?   “We knew from day one, if we didn’t deliver […]