VIDEO: AdTechLive: A Celebration of Creativity and Innovation in Atlanta

Agency Relations & Membership

2018 is the first annual gathering of ​AdTechLive: A Celebration of Creativity & Innovation in Atlanta​, presented by the 4A’s Atlanta Council.

Inside the Campaign: Ignited and Soylent Launch “Need/Want” Campaign

4A's Member

In this Inside the Campaign, Soylent came to Ignited looking for a campaign that would drive topline revenue and generate awareness—quickly. This aggressive goal, combined with Soylent’s extremely driven, time-strapped audience of dreamers, makers and doers, presented us with a unique challenge. Soylent customers recognize the importance of fueling their body for success and yet, their ambitions and busy schedules are often at odds with their nutritional needs. To win them over, our campaign had to be both compelling and catch their attention ASAP.

BLAST Quick Start Training Video

Watch this six minute tutorial from MarshA Appel, SVP Research Services, to learn how to use BLAST.

BUDDY Quick Start Training Video

Watch this 10 minute tutorial from Marsha Appel, SVP Research Services, to learn how to use BUDDY.

4A’s Accepts the Agency Award at This Year’s AEF Honors Night

Marketing & Communications

On Monday, June 11, Marla Kaplowitz, 4A’s president and CEO, accepted the Agency Award for 4A’s at the ANA Educational Foundation’s 18th annual Honors Night, recognizing exceptional organizations and individual for their accomplishments in the industry and commitment to education. Take a look at the evenings highlights on here.

IAB & 4A’s Long Form Video Terms and Conditions: Educational Webinar

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Why Diverse Leadership Matters

This panel will highlight the benefits of diverse leadership, providing statistical justification, personal testimonies and actionable steps for approaching and achieving equality objectives in a way that makes them as much of a priority as any other business or financial goal.

4A’s Accelerate 2018 – Day Two Welcome

Day Two Welcome Remarks from Greg Stern, Co-founder and CEO, BSSP and 4A’s Board Chair

4A’s Accelerate 2018 – Day One Welcome

4A’s Accelerate 2018 – Day One Welcome from Marla Kaplowitz, President & CEO, 4A’s.

Trust: The Cornerstone for Strong Client-Agency Relationships

In this fireside chat, Steve King, CEO of Publicis Media, and Julie Rieger, President and Chief Data Strategist and Head of Media for 20th Century Fox Film, will discuss the importance of trust, delivering on this imperative, and how it manifests into great work and strong relationships.

Data Crosses Devices: Part 2 – Targeting

Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom Michael Bologna, President, one2one Media Adam Gerber, Senior Vice President, Investment, North America, Essence Raghu Kodige, Chief Product Officer, Alphonso Kavita Vazirani, EVP, Insights and Measurement, NBC Universal Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement

Data Crosses Devices: Update On 3MS & Measurement Standards

Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry’s ability to follow these consumers and quantify the impact of their choices will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.