Inside the Campaign: Doe-Anderson’s “Look for the N” for Norton Healthcare

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Doe-Anderson shows its recent work for Norton Healthcare. As the Louisville area’s largest healthcare provider – with 140 locations, 1,837 licensed beds, 13,000+ employees and 2,000+ physicians – Norton Healthcare needed to make sure the community understood its mission was not only to serve as many patients as possible, but to assist each individual patient with compassion and expertise. Doe-Anderson helped develop an innovative campaign that utilizes the strength of the Norton Healthcare brand to demonstrate how the organization is part of the community’s day-to-day-life.

Inside the Campaign: Deutsch’s “Meteor” for Volkswagen Tiguan

4A's Member

The first spot, “Meteor,” debuted this past weekend during the Golden Globes and NFL playoffs and will run for the first half of 2018. The campaign showcases the spacious expansion of the new Tiguan. The TV spot will be followed by a robust digital campaign push in Febru

Inside the Campaign: Deutsch’s “Belluminati” for Taco Bell

4A's Member

To showcase just how delicious their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1.

Pricing as a Discipline and Proposal Writing for Marketing Services

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Webinar: Advertising Legal Affairs – Assessing Website Accessibility

This presentation was delivered to the 4A’s Advertising Legal Affairs Committee on November 28, 2017 by Karen Jeffers and Russ Anderson of Pullman & Comley, LLC.

Webinar: New Business – Understanding and Working With Procurement

This presentation was delivered to the 4A’s Central Region New Business Committee on November 15, 2017 by Annette Cerami, Procurement Manager, Marketing & Services, at Constellation Brands.

Preventing Discrimination and Harassment in the Creative Workplace

FREE WEBINAR! Surveys show that over 50% of women in advertising report experiencing sexual harassment. Do you know how to handle complaints and allegations? Are your policies and procedures up to date? Are you creating a safe environment for all your employees so that you can attract and retain a diverse workforce that feels respected and included?

Webinar: New Business — Marketplace Observation & Winning in a Process Driven Review

This presentation was delivered to the 4A’s New Business Committee on November 2, 2017 by Matt Ryan of Roth Ryan Hayes.

How to Sell Your Services On Value So You Can Make More Money

Training & Development

Jason Swenk answers one of the biggest questions he gets around agency pricing on his daily podcast “Swenk Today”. Andre asked….“Should my design services be sold by the hour or project?”.

Project [Dis]Connect by the J. Walter Thompson Young Commodores

4A's Member

The J. Walter Thompson Young Commodores – students from Manhattan Early College School for Advertising (MECA), Miami Ad School and City College of New York – had an amazing opportunity to work with the great people from the Discover Outdoors Foundation Kirk Reynolds and Lauren Skonieczny. Throughout the 15-weeks the YC’s stayed in close contact with DOF and led the project from beginning to end.

R/GA on Disrupting Your Own Agency Business Model

Research Services

Bob Greenberg and a panel of R/GA senior executives provide the key components of the disrupter’s playbook in this video from Cannes.

Webinar: Improving Agency Relations with Marketing Procurement – Mary Ann Brennan

Procurement thought leader Mary Ann Brennan (Sr Director Global Procurement, Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a complimentary members-only webinar sponsored by the 4A’s Western Region New Business Committee.