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Site Search University of Phoenix Awards Media Account to Mediassociates
Agency will work with online education pioneer to share brand story.
SANDY HOOK, CT, August 11, 2020 – At a time when online learning is becoming increasingly prevalent, University of Phoenix, a pioneer in delivering online higher education, has awarded its national broadcast advertising account to independent media agency Mediassociates
Mediassociates will guide the national and local offline buying for University of Phoenix including DRTV, OTT, and streaming audio channels. The agency is being tasked with reaching an expanding audience interested in online learning options.
“The world of television and video is changing more than ever,” said Steve Gross, chief marketing officer, University of Phoenix. “Mediassociates has a deep understanding of these trends, and that combined with their years of experience in higher education, make them an ideal partner for the University of Phoenix.
“University of Phoenix is a leader in online higher education and is a great brand for our agency,” explained Jeff Larson, President of Mediassociates. “As an independent agency, winning this account is a huge endorsement of our nimble, data-driven approach. It highlights our marketplace advantage of integrated buying teams, no organizational silos, and a channel-agnostic approach that allows us to focus on what’s best for our clients. By removing the friction inherent in large agency relationships, we are able to unlock new opportunities for marketing performance and deliver greater impact.”
As the marketing industry is experiencing big head winds due to Covid 19 and financially strained clients and consumers, Mediassociates has added several other significant high profile new accounts to its roster including Mount Sinai Health System, Verisign, and Yale New Haven Health System, among others.
About University of Phoenix
University of Phoenix is continually innovating to help working adults enhance their careers in a rapidly changing world. Flexible schedules, relevant courses and interactive learning help students more effectively pursue career and personal aspirations while balancing their busy lives. We serve a diverse student population, offering degree programs at select locations across the U.S. as well as online. For more information, visit phoenix.edu
Mediassociates
Mediassociates is an independent media planning, buying and analytics agency. It guides brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates proactively guides clients through the ongoing revolution in media and technology. Recent clients include Ariat, Mount Sinai Health System, The Centers for Disease Control, Catholic Relief Services, Yale New Haven Health System, Nordstrom’s Trunk Club, Eaton Corporation, and Panasonic. Mediassociates has been named an Inc. 5000 fastest-growing private company in America for three years. For more information on Mediassociates, visit www.mediassociates.com.