Unlearning Common Misconceptions About Agencies

Marketers have been conditioned to accept some ideas about ad agencies that are false, according to Bruno Gralpois from Agency Mania Solutions. These misconceptions are getting in the way of effective client-agency partnerships.

To create better relationships with their agencies, Gralpois finds that marketers must unlearn the misconceptions that agencies are:

• Expensive
• Mere suppliers
• Lack structure and rigor
• Disposable.

Read the full article here.