Web Functionality Software and Tools: Patent Infringement Risk Management
Addresses the complexities associated with patent enforcement notices and infringement litigation, which are becoming a growing challenge for advertisers, agencies and technology-based industries. Structured in three sections which include:
- Agencies Face Increased Risks from Patent Suits; provides an overview of the patent infringement problem and how patents are relevant to agencies
- What is Different about Patents?; discusses how and why patents are different and more complicated than other types of intellectual property
- What’s an Agency to Do?; provides suggestions that agencies (and clients) should consider to help manage patent risk
The 4A’s urges members to carefully review this guidance directive, consult with your attorneys, and reevaluate the agreements that your agencies enter into with your clients.
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