When Analytics Is the Thing That Brings It All Together

Analytics can — and should — be a tool that clients can’t say no to adding to their budget. Just ask Carmichael Lynch.

At the Minneapolis agency, analytics has become a new source of revenue. When a big CPG company needed someone to report on its multi-agency campaigns, Carmichael Lynch won the work because of its ability to produce reporting that brings together data from multiple teams and sources every single day.

In this talk, Carmichael Lynch and their analytics partner, Alight Analytics, will talk about how to …

• Create a marketing analytics offering that clients are eager to pay for because of the huge value
• Streamline your reporting and free your team to produce more valuable analysis
• Develop a long-term strategy for producing more advanced insights for clients