WARC’s Chiara Manco explores how past winners of the Jay Chiat Awards used sharp insight and audience understanding to create impactful work that leveraged a single media channel.
Over the past 24 years, the 4A’s Jay Chiat Awards have been recognising the best strategic thinking in the industry. Strategic breakthroughs come in many forms: sharp consumer insights, spot-on brand repositionings, clever media plans, just to name a few.
Here, we look at winners of the latest Jay Chiat Awards to shine a light on a perhaps overlooked kind of strategy: single-minded comms that focus most of their investment onto a single media platform. Defying media-multiplier logic, these works prove that, when a solid strategy is in place, fewer channels can achieve greater impact.
The 2021 Jay Chiat Awards are now open for entries. The regular deadline is 7th June, the final one is 28th June.
In recognition of the cancellation of the 2020 Awards due to the COVID-19 pandemic and the continuing challenges facing agencies:
- The entry window has been expanded to include campaigns from both 2019 and 2020.
- Entrants can submit two entries for the price of one, with a 50% reduction in price for each submission after the second.
For more info and to enter your work, visit the Awards website.