• – 2019 Year in Review

Finance and Operations

• 4A’s 2020 Planned & 2019 Actual Salary Increase Report – Contact for more info
• 4A’s About Employees Benefits Series…Paid Time Off (PTO) – Contact for more info
• Project-by-Project Do’s and Don’ts
• Labor Billing Rate Survey – Contact for more info
• Deliverable Based Estimation & Pricing
• 4A’s Employee Compensation Survey

New Business

• 4A’s New Business Resources: External Prospecting Tools & Resources – Contact for more info
• 4A’s New Business Activity Reports
• Unpacking Marketing Procurement
• One Piece of Advice From Leading Agency Search Consultants
• What Clients Want from Their Agencies and What Wins New Business
• Taking Greater Control In The Battle For New Business
• A Perspective on Client Attitudes and the Current Search Environment
• A View of New Business From the Other Side of the table
• Understanding Client Procurement – Contact for more info
• Turbocharging Your Win Rate

Technology

• Organizing Your Agency for Social
• Accessibility – The Why and How of Inclusive Design
• Blockchain Technology: The Marketing Value of Digital Permanence
• Innovation Labs
• Agency Tecnology Infrastructure and Investment
• CES Report 2019

Media Ecosystem

• 3MS & MRC’s Cross-Media Measurement Standards
• 4A’s Agency Media Services Compensation Equivalent/Effective Commission Rates Report – Contact for more info
• Brand Safety Playbook
• The Future of Programmatic and Automation
• Long-Form Video T’s & C’s
• Attribution Provider Summary (co-produced with CIMM & Sequent Partners)
• Live+1 POV
• Google User ID Update (removal of user ID from data transfer files)

Government Relations

• The CCPA: California Consumer Privacy Act, What Agencies Need To Know
• Privacy For America Initiative To Draft Comprehensive Federal Privacy Legislation (4A’s Founding Member)
• Privacy Central Wiki
• Government Relations Spotlight Newsletter V1, Q3 2019 (Note: V2, Q4 Newsletter Due To Go Out Shortly)
• Coalition For Better Ads (4A’s Founding Member)
• The Advertising Coalition – Protecting The Tax Deductiability Of Advertising (4A’s Keystone Member)

Legal Affairs

• Blockchain & Advertising
• The GDPR: Legal SMEs Perspectives
• Trends in Marketing Communications Law
• California Privacy Law Calls for Significant Changes

General Management

• The Trust Dividend
• The Art of Negotiation

Other Benchmarking & Surveys

• 4A’s 2018 Social Marketing Services Survey – Contact for more info
• 4A’s Relationship Management Best Practices Guidance