Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.
Op-ed: What Everyone Should Know About Advertising on Podcasts
Two thirds of people who have heard a podcast ad have taken some sort of action. In this op-ed, Jessica Kupferman discusses this response rate and the opportunities it presents for brands.
“See It & Be It”: Wendy Blackburn of Intouch Solutions
Inside the Campaign: United Airlines “Real Time Taxi” — by mcgarrybowen, with Media Partners Kinetic, MEC, Verifone
Feed Your Mind This Summer With Our New On-Demand Series
Featuring the best lessons from the 4A’s learning library, four (4) top experts take you on a learning journey dedicated to topics that include: media & data, digital technology, diversity & inclusion, and account management.