Op-ed: What Everyone Should Know About Advertising on Podcasts
Two thirds of people who have heard a podcast ad have taken some sort of action. In this op-ed, Jessica Kupferman discusses this response rate and the opportunities it presents for brands.
4A’s Cannes Report 2017
The 64th International Festival of Creativity in Cannes, France, brought together 15,000 professionals from communications, marketing, entertainment, design and tech to honor the year’s most creative work and to talk about where the industry is moving. The 4A’s was there to listen and to learn, and here we present some key takeaways for our member agencies.
“Let Us Have a Real Talk” — Featuring Jewell Donaldson, Leo Burnett
Inside the Campaign: United Airlines “Real Time Taxi” — by mcgarrybowen, with Media Partners Kinetic, MEC, Verifone
Feed Your Mind This Summer With Our New On-Demand Series
Featuring the best lessons from the 4A’s learning library, four (4) top experts take you on a learning journey dedicated to topics that include: media & data, digital technology, diversity & inclusion, and account management.