4A’s Transformation 2017

Session videos are now available in our event archives.

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ReSolve 2017

Congratulations Team New Wave for Winning the Resolve Competition!

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Know an advertising legend or rising star who deserves a special shout out?

We’ll be honoring the industry’s best and brightest.
You can help us identify them.

Nominate Someone Now

In honor of our 100th anniversary, we’re celebrating the people, agencies and ideas that drive the advertising business.

Interactive Timeline | Special Content | Nomination of Advertising Greats


Survey – O’Reilly, Pepsi and Beyond: How Are Politics & Social Issues Impacting Brands?

Since the Presidential election, more brands are aligning with, or distancing themselves from, social and political issues. Some launch calculated campaigns designed to tap into the values of customers, while other are less deliberate, sometimes leading to unintended consequences for the brand.
With so much in the news (from Bill O’Reilly to United to Pepsi) – and so much at stake – we want to know what you think. Help the 4A’s collect and deliver insight on the considerations agencies and brands make when taking a stance on current socio-political issues.

Highlights of 4A’s Transformation

Featured Sessions

Farewell Address from 4A’s CEO Nancy Hill

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Meet the New 4A’s CEO, Marla Kaplowitz

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Management Practitioner’s Forum (MPF)

The popular MPF sessions explored topics of critical interest to agency management, including new business development, innovation, leadership, pricing options, data and analytics.

Access is reserved for 4A’s members only.

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Industry and Agency Advocacy

The 4A’s works to elevate member agencies and the advertising industry in general.


Lead. Follow. Or step aside.

Let's Do This

New blood is good for the system.

Rally the troops

When being the company know-it-all is a good thing.


Friends, meet other friends.

Huddle Up


Get serious about your agency’s success. Join now.

Learn About Membership The Application Process

Featured Learning Opportunities

IPA Foundation Certificate

Introducing the North American Edition of the IPA Foundation Certificate.
A highly coveted credential for new industry hires.

Online exam scheduled for June 26, 2017.
Deadline to register is Friday, May 19, 2017.

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Executive Leadership Program

An Invaluable Learning Experience For Future Agency Leaders.

Session in Chicago (April 25th – 27th).

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4A's Industry Partners