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Advertising Week 2016 to Focus on Gender & Diversity
The 4A’s and research partner SSRS have revealed findings from a recent study examining consumers’ perceptions of how women are portrayed in ads. The vast majority of total respondents, 76 percent, have seen advertising they deem “offensive” to women.
The 4A’s has revealed findings of two new surveys about diversity. One survey found that 4A’s members reported the industry hasn’t done enough to improve diversity within its ranks, while another showed that consumers believe strides have been made in the portrayal of diversity in ads during the past five years.
Global Online Media Leaders Join Forces to Improve Consumer Ad Experience
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Join Gary Duke and learn how to quickly identify problem areas and areas of opportunity for organic growth, and also when to present your ideas to maximize their chances of being accepted by clients.October 5 to 7
Gain a set of leadership skills in this globally acclaimed computer-based simulation course that challenges participants to lead, manage and improve the performance of a marketing communications agency over time.October 6
Join Gary Duke and learn a much more effective method — based on the latest research in brain science — for developing all kinds of fresh ideas, both within groups and individually.October 11
Join Brent Hodgins, Managing Director of Mirren New Business Development, as he outlines the eight steps to make your pitches more effective and efficient.
Featured Webinar Series – Project Management Series
Designed to help professional-level talent optimize project scope, tools, metrics, and margins.