The State Of AI Inside US Marketing Agencies, 2026
Reset AI Expectations from Cheap Creative to Better Marketing
Member Perks
AD-ID: 4As Member Perk
AD-ID is the Industry standard for creative asset identification. AD-IDs help support reach efficiency, frequency capping, asset identification…
Member Perks
Prado: 4As Member Perk
The 4As Special Member Package gives member agencies preferred rates on Prado and Kidoz, our dual-brand contextual in-game…
Redefining Entry-Level Agency Positions in the Age of AI
AI may not be eliminating agency jobs yet, but it is fundamentally changing who gets hired, how careers…
The Afternoon Of Series
The Afternoon Of Series is a curated set of 4As member-only virtual events designed to give agency professionals…
Beyond the Divide: Integrating Linear and Digital for Smarter Media Strategies
The blurred lines between traditional linear and digital video are actively converging. Advertisers now expect strategies that span…
Event Recap
Afternoon of Search 2026
The 4As held an exclusive, two-part virtual event for members focused on the next evolution of search in…
Guidance
O-1B (A) Visa Letters
The 4As provides O-1B (A) “No Objection” visa letters to 4As member agencies at no cost, as part…
Member Perks
Egnyte: 4As Member Perk
Egnyte provides secure cloud infrastructure for advertising and marketing agencies to store, manage, and collaborate on large creative…
New Business Activity Tracker
Mediasense New Business League Global and US – Q1 2026
Updated quarterly, Mediasense’s New Business League reports highlight the Creative and Media Agency new business activity on an…
10 Positive Pitch Principles
The pitch process sits at the center of some of the most important, and most challenging, decisions in…
