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New Business Activity Tracker

Mediasense New Business League Global and US – Q1 2026

Updated quarterly, Mediasense’s New Business League reports highlight the Creative and Media Agency new business activity on an…

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10 Positive Pitch Principles

The pitch process sits at the center of some of the most important, and most challenging, decisions in…

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Proximity and Performance: How Closeness Drives Outcomes Across the Media Mix

Proximity is one of the most consistent and underutilized drivers of advertising performance. This white paper introduces proximity…

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Member Perks

WildFig: 4As Member Perk

WildFig is the data and analytics arm of the Pavone Group, headquartered in Harrisburg, PA. Specializing in data…

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New Business Activity & Resources Survey 2026

The 4As 2026 New Business Activity and Resources Survey Report contains relevant aggregated new business-related information and benchmarks,…

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4As Foundation Annual Impact Report

Learn about the progress, partnerships and long-term investments shaping a stronger, more resilient talent pipeline across advertising.

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Guidance

A Guide to Driving Business Growth by Leveraging Inclusive Suppliers Within the Programmatic Ecosystem

To address gaps in access, measurement and scale, the ANA and 4As convened a task force of advertisers and agencies across the programmatic ecosystem. This guide distills their findings into practical steps marketers can implement now.

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Filling the Gaps: How Synthetic Data is Reshaping the Marketing Landscape

Developed in collaboration between the 4As and Arima, this paper brings together industry perspective and emerging technology to address one of marketing’s most pressing data challenges.

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Guidance

4As Media Brief Template

What Is This? The 4As Media Brief Template gives agencies and their brand partners a shared starting point…

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Member Perks

Blockgraph: 4As Member Perk

Blockgraph is a platform that turns real-world data into audiences that deliver results in the real world. By…

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The Impact of AI on Measurement

As AI reshapes media measurement, the critical question is how to use it with clarity and discipline. This…

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The Paradox of Plenty: Why More Marketing Data Isn’t Leading to More Measurement Confidence

As the TV and video landscape evolves, advertisers have access to more measurement tools, datasets and analytics capabilities…

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