Powering New Wins,
Fostering Client Ties
We’re proud to support our member agencies in all areas of business development, including prospect assessment, prospecting, virtual pitching, relationship management, agency search consultant interaction and more. Moreover, we partner with the Association of National Advertisers (ANA) in the creation of guidance and resources to strengthen agency-client relationships and support client retention.
10 Positive Principles of Pitching
Cost of the Pitch II: The Rise of Value
This 2024 report examines the role of value and other key factors responsible for a successful, long-term client-agency relationship, including trust, cost, transparency, and respect.
Agency Search Simplification Report
The search process has become complex and painful for both clients and agencies, with many wondering how it can be improved. Read this paper to understand the challenges and ways to simplify and streamline this process.
New Business Resources
We’re proud to support our member agencies in all areas of business development, including prospect assessment, prospecting, virtual pitching, relationship management, agency search consultant interaction and more.
Resources
A wide range of resources such as webinars, white papers, case studies and more are included with your 4As membership to support your new business development activities. Other resources are available for purchase at a discounted member rate.
New Business Activity Tracker
Mediasense New Business League Global and US – Q1 2026
Updated quarterly, Mediasense’s New Business League reports highlight the Creative and Media Agency new business activity on an…
10 Positive Pitch Principles
The pitch process sits at the center of some of the most important, and most challenging, decisions in…
New Business Activity & Resources Survey 2026
The 4As 2026 New Business Activity and Resources Survey Report contains relevant aggregated new business-related information and benchmarks,…
Events
Find inspiration and insights on new business development from thought leaders and peers at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions.
More information coming soon.
Education
Update your skills to develop new business strategies and pitches. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.
I’m New Here: Digital Advertising for Beginners
Digital Advertising for Beginners is a practical introduction to how digital advertising works in today’s marketplace. As digital…
Creative, Media, and Growth: How Agencies Are Choosing Where to Lead
As client expectations continue to evolve, agencies are making intentional decisions about where to invest, differentiate, and scale.…
I’m New Here: Writing and Editing in the Age of AI
How to Use AI to Enhance Your Writing and Creativity This course discusses how to harness AI-driven tools…
News
Related Topics
Explore more content, inspiration and insights.
The 4As Business Intelligence & Insight team specializes in helping member agencies address issues concerning agency finance, compensation, and negotiation via published guidance, financial surveys and benchmarks, anonymous peer exchanges, custom consultations, and more.
Strategists serve as catalysts, bridges and connectors of dots between client and creative and have their finger on the pulse of culture.
Operations are the lifeblood of an agency, determining its ability to adapt and compete effectively.
