Industry News

Retail media is becoming a permanent pillar of the modern advertising stack—but only if brands can operationalize it well. Walmart gives advertisers powerful commerce signals. Shirofune gives them a practical way to act on them.

Allen & Gerritsen (A&G) has been named Public Relations Agency of Record for Appalachian Mountain Club (AMC), the oldest operating outdoor and recreation conservation organization in the U.S., following a competitive review. A&G will help expand AMC’s membership across generations nationwide.

Integral Ad Science welcomes accomplished AI and technology executive Lidiane Jones as CEO to lead the business’s next phase of innovation and growth. Jones brings more than two decades of experience leading product and technology organizations across enterprise and consumer software. She previously served as CEO of Bumble and Slack and held leadership roles at Salesforce, Sonos, and Microsoft.

After more than 20 years of helping organizations grow in competitive markets, MPW Marketing announced today that, effective immediately, it will operate under a new name: Trust & Proof.

Response Marketing is now StayGold. Discover why the independent agency is trading a legacy direct marketing label for a bold new philosophy centered on enduring brands, human truth, and creativity with substance.

Explore how the upcoming World Cup reshapes travel trends and local economies, as Cassandra Razzi shares insights on capturing global demand on FOX 11 LA.

Learn how NinjaCat AI Agents helped Daye North America automate reporting, optimize business intelligence decisions, and drive $1.5M in measurable sales impact.

Orlando-based advertising and public relations agency &Barr was the only Florida-based agency recognized in this year’s International Association of Business Communicators (IABC) Gold Quill Awards for its strategic communications work supporting the “Only a REALTOR®️” campaign on behalf of Broward, Palm Beaches & St. Lucie Realtors®️.

BCH Agency is helping turn lottery games into second chances for shelter pets. A new campaign plays up a ‘paw’-tnership between the Kentucky Lottery and the Kentucky Humane Society to promote co-branded lottery games featuring adoptable pets in the creative, as well as on the scratch-off tickets themselves.

ChatGPT Ads is now a supported channel on Shirofune a leading global ad operations platform. That means you can now manage ChatGPT Ads in the same place you already run search, social, retail media and the rest of your performance mix: same budgets, bids and reporting workflows, no separate tool to learn.

Introducing Zain, Zefr’s new agentic hub bringing cross-platform insights, reporting, and activation into one unified workflow.