Chart Your AI Journey with the Right Tools for Every Step
From boosting efficiencies and creativity to expanding capabilities, the technology is set to transform every aspect of your business and our industry. Along with exponential opportunities come inherent challenges and risks. The 4As AI/Gen AI Hub offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive.
The State of GenAI Inside US Marketing Agencies, 2026
The era of AI experimentation has ended. Ubiquity has arrived. The 2026 State of AI Inside US Marketing Agencies report provides data points agency leaders and CMOs need to move beyond simple productivity gains toward sustainable, AI-powered marketing effectiveness.
From Skeptic to Alchemist: A Practical Guide to AI Maturity for Agencies
Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and actionable next steps.
GenAI Video Hub
Explore conversations on how AI is changing business, creativity and strategy across agencies.
Get insights from experts and industry leaders.
Keeping Pace to Look Ahead: How Leaders Process Technology-Driven Change
The advertising industry is in the midst of one of the most seismic changes it has ever experienced. Here are five ways agency leaders are processing change right now.
Gen AI Certification for Advertising
Events
Find inspiration and the latest insights at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions around generative AI.
Education
Take charge of your AI education. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.
10/14/2026
Developing and Launching AI Agents with Claude
The next cohort is on October 14. Click here to register Developing and Launching AI Agents with Claude…
AI and Advertising Production – What Do Agencies Need to Know Right Now?
A lot is changing in advertising production with the advent of AI – and it’s not just the…
Agentic Automation in Practice: Real Use Cases for Scaling Campaigns
In this session, Fluency and LT.agency share the playbook they built to run more campaigns, across more locations, without adding to their team.
Resources
A wide range of AI and GenAI resources such as webinars, white papers, case studies and more are included with your 4As membership and other resources are available for purchase at a discounted member rate.
The State Of AI Inside US Marketing Agencies, 2026
Reset AI Expectations from Cheap Creative to Better Marketing
Redefining Entry-Level Agency Positions in the Age of AI
AI may not be eliminating agency jobs yet, but it is fundamentally changing who gets hired, how careers…
Event Recap
Afternoon of Search 2026
The 4As held an exclusive, two-part virtual event for members focused on the next evolution of search in…
