Chart Your AI Journey with the Right Tools for Every Step
From boosting efficiencies and creativity to expanding capabilities, the technology is set to transform every aspect of your business and our industry. Along with exponential opportunities come inherent challenges and risks. The 4As AI/Gen AI Hub offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive.
From Skeptic to Alchemist: A Practical Guide to AI Maturity for Agencies
Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and actionable next steps.
GenAI Video Hub
Explore conversations on how AI is changing business, creativity and strategy across agencies.
Get insights from experts and industry leaders.
Keeping Pace to Look Ahead: How Leaders Process Technology-Driven Change
The advertising industry is in the midst of one of the most seismic changes it has ever experienced. Here are five ways agency leaders are processing change right now.
The State of GenAI Inside US Marketing Agencies, 2025
This members-only report builds on our groundbreaking 2024 study on GenAI adoption in U.S. agencies, conducted in partnership with Forrester. As businesses move beyond pilot projects to proficiency, agency partners are playing a crucial role.
Gen AI Certification for Advertising
Events
Find inspiration and the latest insights at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions around generative AI.
08/04/2026
GenAI Certification for Advertising
10/05/2026
Jay Chiat Awards 2026
Education
Take charge of your AI education. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.
06/15/2026 - 09/01/2026
Vibe Coding for Marketers
The next cohort launches on June 15 from 1:00 to 4:00 PM ET. Click here to register. In…
Developing and Launching AI Agents: A Hands-On Course for Advertising and Marketing Agencies
Format: 2-hour deep diveIdeal for: Any team that wants to operationalize AI Agents inside their day-to-day work. The…
Filling the Gaps: How Synthetic Data is Reshaping the Marketing Landscape
Join Arima and the Plus Company as we go beyond the recent 4As white paper release on synthetic data (add link) and discuss how to create privacy-compliant synthetic populations by combining person-level attributes from census data, market research, mobility patterns, and purchase behavior. The result: synthetic datasets that statistically mirror real society at the individual level, ready to power various marketing use cases.
Resources
A wide range of AI and GenAI resources such as webinars, white papers, case studies and more are included with your 4As membership and other resources are available for purchase at a discounted member rate.
Redefining Entry-Level Agency Positions in the Age of AI
AI may not be eliminating agency jobs yet, but it is fundamentally changing who gets hired, how careers…
Event Recap
Afternoon of Search 2026
The 4As held an exclusive, two-part virtual event for members focused on the next evolution of search in…
Member Perks
Egnyte: 4As Member Perk
Egnyte provides secure cloud infrastructure for advertising and marketing agencies to store, manage, and collaborate on large creative…
