Chart Your AI Journey with the Right Tools for Every Step
From boosting efficiencies and creativity to expanding capabilities, the technology is set to transform every aspect of your business and our industry. Along with exponential opportunities come inherent challenges and risks. The 4As AI/Gen AI Hub offers resources and recommendations drawn from our deep industry experience and leverages subject-matter-expertise from the agency community. Equip yourself with the insights you need to stay current and competitive.
The State of GenAI Inside US Marketing Agencies, 2026
The era of AI experimentation has ended. Ubiquity has arrived. The 2026 State of AI Inside US Marketing Agencies report provides data points agency leaders and CMOs need to move beyond simple productivity gains toward sustainable, AI-powered marketing effectiveness.
From Skeptic to Alchemist: A Practical Guide to AI Maturity for Agencies
Curious where your agency stands in the GenAI journey? The 4As GenAI Maturity Model offers a fast, dimension-based self-assessment to pinpoint your current stage and actionable next steps.
GenAI Video Hub
Explore conversations on how AI is changing business, creativity and strategy across agencies.
Get insights from experts and industry leaders.
Keeping Pace to Look Ahead: How Leaders Process Technology-Driven Change
The advertising industry is in the midst of one of the most seismic changes it has ever experienced. Here are five ways agency leaders are processing change right now.
Gen AI Certification for Advertising
Events
Find inspiration and the latest insights at these upcoming 4As events. Network, learn and discuss pressing issues, shared challenges, success strategies and solutions around generative AI.
11/18/2026
Your Next Customer Might Be an AI Agent
01/28/2027
GenAI Certification for Advertising
02/02/2027
Vibe Coding for Marketers
Education
Take charge of your AI education. Remain a valued asset to your team and agency with relevant training. The 4As Learning Institute offers tailored programs for every role and discipline.
Buyers Are Asking AI First. Is Your 2027 Media Plan Ready?
Learn to move beyond broad targeting by placing ads in brand-safe, relevant environments that capture consumers in a buying mindset. You’ll discover how to protect your ad spend, maximize ROAS, and drive more conversion
10/14/2026
Developing and Launching AI Agents with Claude
Click here to register for the Bundle and take all three levels for $647 as a 4As member…
Beyond the Prompt: Connecting AI to Agency Operations – How Connected AI is Transforming Finance, Projects, and Client Management
Through industry insights and real-world demonstrations, attendees will see how trusted business data can support better decisions across finance, project delivery, and client management.
Resources
A wide range of AI and GenAI resources such as webinars, white papers, case studies and more are included with your 4As membership and other resources are available for purchase at a discounted member rate.
Member Perks
Yap: 4As Member Perk
3 months of Yap Pro free for everyone at a 4As member agency (normally 6.90 USD a month…
Member Perks
Vista by Lara: 4As Member Perk
Vista by Lara offers 4As agency members, partner members and experts 15% off AI services, including practical AI…
Member Perks
Epidemic Sound: 4As Member Perk
Epidemic Sound is the world’s leading soundtracking platform, delivering music, sound effects, and voice at agency speed from…
