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Cadillac Ad Tries to Bridge Nation’s Chasm, Without Falling In

Third Party Content

Cadillac’s Oscars ad says we are a nation divided.

Inside Facebook’s Recent Product Pitch to Advertisers

Third Party Content

Facebook invited dozens of media companies to its offices to talk about the company’s content and product roadmap for 2017.

Q&A with John Barker, Chief Idea Officer of Barker

4A's Member

Barker shares his advice for young agency staffers and how to succeed in the business.

4A’s Announces Agency Veteran Marla Kaplowitz as New Chief Executive Officer

Marketing & Communications

The 4A’s has announced that Marla Kaplowitz has been selected as the organization’s new president and chief executive officer. Kaplowitz, CEO of MEC North America, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen unanimously by a 10-person selection committee comprised of 4A’s board members, led by 4A’s board chair Bill Koenigsberg.

What Black Millennials on YouTube Want From Advertisers

Third Party Content

Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.

The Secrets to Higher ROI in Spanish-Language TV

Research Services

Should a brand use ads written in Spanish or English to target the Hispanic market in Spanish-language TV programs? Find out in this report from Nielsen.

Advertising Industry to Gather in Los Angeles for 4A’s Transformation Conference and to Celebrate Association’s 100th Anniversary

Marketing & Communications

The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.

5 Questions for: Rick Eiserman of Engine Group

4A's Member

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

Partnering with China’s Retailers: A Guide for Consumer-Goods Companies

Research Services

This article from McKinsey examines trends shaping the Chinese consumer and retail landscape, including shifts in offline retail, the growth of e-commerce, and the rise of local CPG manufacturers. Learn how CPG companies need to sharpen their key account management models to more effectively partner with Chinese retailers.