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How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

Third Party Content

Evolving client demands call for sweeping changes

4A’s Inside the Campaign: Friendship Dairies

4A's Member

Friendship Dairies and Partners + Napier create a big social media splash to encourage fans to share their love of cottage cheese.

“See it & Be It”: Kat Friedman of Crosby Marketing

4A's Member

The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

Confessions of the Admen

Research Services

In this report, Ipsos reveals that media planners have different media habits and views of the world than the general public. Ipsos emphasizes that it is important for planners to be cognizant of these variations when making budget allocation decisions.

HELO Signs Director Daniel Addelson

4A's Member

Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.

Roberts Communications Acquires Brandtatorship

4A's Member

Roberts Communications, a full-service integrated communications firm, announced today the acquisition of Brandtatorship, an award-winning digital branding agency.

Black Millennials in America

Research Services

Check out VAB’s in-depth report about active and young Black Americans who are driving digital and social change. Topics include income, media habits, attitudes towards advertising, and much more.

AdReaction: Gen X, Y and Z

Kantar Millward Brown shares findings from its latest AdReaction global study.

Uniquely Gen Z

Research Services

NRF and IBM explores the technology preferences of Gen Z, their influence on household spending, and relationships with brands in this report. An infographic is available with highlights.