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Senate Kills Off FCC Privacy Regulations

Third Party Content

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.

Currency Outlook: March 2017

Tempus shares its latest global currency outlook with information on economic conditions in the US, the Euro-zone, and other markets around the world.

English & Gartrell Each Join Deutsch New York as VP, Creative Director

4A's Member

Dan Kelleher, Deutsch NY CCO, announced today that Heather English and Marques Gartrell will each join the Agency as VP, Creative Director:

Living Social: Examining the Relationship Between TV + Social Media

Research Services

The VAB examines social media usage, social TV trends, and how users interact with television by device, gender, age, and day in this report.

Veteran Creative Director Kirk Ruhnke Signs on as Newest Addition to Mortenson Safar Kim

4A's Member

Kirk Ruhnke, who built a national reputation as an award-winning writer and creative director during a nearly 35-year career in advertising, has joined Mortenson Safar Kim (MSK) as Executive Creative Director in the firm’s Milwaukee office

Digital Democracy Survey

Research Services

Deloitte gives a multi-generational view of consumer technology, media, and telecom trends. Evolving viewing behaviors, attitudes towards advertising, usage of ad-blocking software, social media habits, and more are covered in this year’s report.

New Research Defines the Most Objectionable Ad Experiences

Marketing & Communications

Ads most highly correlated with an increased propensity for consumers to adopt ad blockers

Initial Better Ads Standards for Desktop Web and Mobile Web

Marketing & Communications

Ad experiences that fall beneath a threshold of consumer acceptability

Lights, Camera, Call to Action! The Driving Forces Behind Cinema Advertising

Research Services

The VAB examines the movie industry and impact of cinema advertising.