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Award-Winning Designer Able Parris Joins Deutsch’s New York Office as SVP, Group Creative Director

4A's Member

The New York office of Deutsch welcomes Able Parris as SVP, Group Creative Director, overseeing platform creative for ACUVUE and Siemens, as well as leading efforts on Great Machine, Deutsch’s recently launched AI practice.

Make the Grade for Back-to-School: 4 YouTube Trends to Inform Your Video Strategy

Research Services

Think with Google uncover the latest back-to-school shopping trends on YouTube and provide tips on how marketers can incorporate them into their video strategy.

Advertising Wear-Out: Is it Time for a New Commercial? A New Campaign?

Communicus examines campaign and ad execution wear-out and gives tips on how to know when to change a campaign.

It’s Clear: Transparency is Winning in the U.S. Retail Market

Research Services

Nielsen examines the importance of consumer interest in transparency in the products they purchase. Find out more in this report, plus get insights into the rise of clean labels and sustainable products.

How Online Reviews Influence Sales

Research Services

Read about online reviews factors that influence purchase decisions and strategies retailers can use to develop a successful online review strategy from the Spiegel Research Center.

Best Brands 2017

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

A&G Lands Brian Babineau to Be Its New Chief Strategy and Engagement Officer

4A's Member

Allen & Gerritsen has announced that Brian Babineau has joined the Boston-based advertising agency as Chief Strategy and Engagement Officer, a newly created role in which he will be a part of the Executive Leadership Team and will oversee brand strategy, engagement strategy and media and distribution strategy.

Back-to-School 2017

Research Services

Fung Global Retail & Technology studies the 2017 back-to-school and college shopping season in this report series. 

Profile of Mexican Air Travelers to the United States

Research Services

Check out this recently updated report from the National Travel & Tourism Offices profiling Mexicans who travel to the United States by air. It includes information sources used, purpose of trip, activities, transportation modes during visit, and market share by US region.