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Unified Measurement: Defining a New Sponsorship Currency

Research Services

Nielsen explains its new method of sports sponsorship effectiveness using a combined measurement of TV, social, online and print. See how the unified metrics were applied in the El Clásico Barcelona vs. Madrid soccer match.

Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?

Third Party Content

Mobile has changed everything, but it’s only act one. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift.

Gen Z Rising

Research Services

Accenture Strategy learns the work preferences and behaviors of Gen Z as the generation’s first college graduates enter the workforce.

Games 360 U.S. Report

Research Services

This report from Nielsen examines the video games market with separate chapters devoted to an overview of the gaming industry, evolution of the gamer, and trends to watch.

Global Powers of Luxury Goods 2017: The New Luxury Consumer

Research Services

See who made the list of the top 100 luxury goods companies by sales in this global report from Deloitte. It also includes insights into the luxury consumer of today, overview of the global economy, sector analysis, geographical trends, and more.

2016 AdEx Benchmark Study

Research Services

Online advertising in Europe grew by 12.2% in 2016 to reach €41.8bn. Check out this report from the IAB with online ad spend statistics in 27 European countries.

Beauty and the E-Commerce Beast

Research Services

A.T. Kearney’s biennial study profiles online beauty and personal care shoppers, including their shopping behaviors, motivations, and attitudes driving the growth of the online beauty channel.

Perry Ellis International Selects Media Storm as Media Agency of Record

4A's Member

New York, NY (May 23, 2017) – Media Storm, the award-winning independent media agency, has been named Perry Ellis International’s media agency of record (AOR). “With our strategic focus on connecting with our target consumers across the digital landscape, Media Storm was the ideal partner,” said Oscar Feldenkreis, CEO and President, Perry Ellis International, Inc. […]

New 4A’s Survey Finds Majority of Consumers Dislike When Brands Get Political

Marketing & Communications

The 4A’s has revealed findings from two surveys monitoring consumers’ and ad agency professionals’ beliefs about brands taking political or social stances.