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Elaine Naum has been elected a Senior Vice President at Partners + Napier.

4A's Member

As the account leadership team continues to grow at Partners + Napier, the agency announced the promotion of Group Account Director Elaine Naum to Senior Vice President. She will continue to report to Managing Director Courtney Cotrupe.

Shreya Mukherjee Returns to Deutsch as SVP, Group Planning Director

4A's Member

Most recently overseeing global branding and sponsorship for Citigroup at Publicis New York, Shreya Mukherjee has “boomeranged” back to Deutsch. She has rejoined the New York office as SVP, Group Planning Director, to lead strategy on clients including PNC Bank and will assist in new business initiatives.

Currency Outlook: September 2017

Tempus shares its September 2017 currency outlook with information on the global economy.

4A’s Reveals Winners of 2017 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for their strategy on the “Reword” campaign for Headspace.

4A’s Reveals Winners of the Inaugural Inspiration Awards at Annual Strategy Festival

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its inaugural Inspiration Awards, which recognized the work by companies and non-profit organizations who have brought insights to life through the use of both data and qualitative research practices. The winners were announced in New York City at the 4A’s 20th annual Strategy Festival (Stratfest), designed to explore the new frontier in planning, where data and human insight come together to inspire.

Guide to Influencer Marketing

Research Services

WOMMA shares insights into current industry standards, trends, best practices, and measurement guidelines for influencer marketing. 

Jay Chiat Awards Presented During 4A’s Strategy Festival

Marketing & Communications

The 21st annual Jay Chiat Awards, recognizing the best strategic thinking in marketing, media and advertising from around the world, were handed out Sept. 12, the first day of the annual 4A’s Strategy Festival in New York. Actor and writer James III, from The Upright Citizens Brigade comedy troupe, was emcee of the ceremony. The […]

FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

Podcast Playbook | A Guide for Marketers

Research Services

The IAB outlines podcasting’s value proposition to advertisers in this playbook.