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Research Insights Newsletter, August 2017

Research Services

Evolution of the ad agency business, short-term vs. long-term advertising, impact of effective purpose-driven marketing, and more.

First Legacy Lab™ Honors Recognizes Rare Leaders Whose Brands Are Making a Lasting Difference in The World

4A's Member

Patagonia’s Yvon Chouinard and The New Yorker’s David Remnick top the list of 10 remarkable recipients of The Legacy Lab™ Honors, a new award that recognizes rare leaders—founders and refounders of brands that are making a long-term difference in a short-term world.

“See It & Be It”: Wendy Blackburn of Intouch Solutions

4A's Member

Wendy Blacburn shares words of advice for young talent, discusses mentoring and discrimination.

Defining Moments in Agency History | Agencies Join the Ticker Tape Parade

Research Services

Learn about the big decade of agency IPOs in this piece from Marsha Appel, SVP Research Services.

The Outdoor Recreation Economy

Research Services

The Outdoor Industry Association annual report focuses on the impact the outdoor recreation industry has on the American economy, including consumer spending and job growth.

4A’s Reveals 100 People Who Make Advertising Great

Marketing & Communications

Honor Celebrates 100 Ad Professionals Impacting Advertising Today and Shaping the Future

Tech Trends 2017

Research Services

GfK takes a look at the hottest technologies impacting consumers’ lives.

4A’s Names Keesha Jean-Baptiste Senior Vice President of Talent Engagement and Inclusion

Marketing & Communications

Jean-Baptiste comes to the 4A’s after a long and productive tenure heading up talent and HR at Wieden+Kennedy.

4A’s Releases Agency Hourly Labor Billing Rate Report

Marketing & Communications

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.