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Beyond the Brief: “Think About How You Define Success” — featuring Donna Wiederkehr, Dentsu Aegis

4A's Member

You could never tell Dentsu Aegis’ Americas CMO Donna Wiederkehr the sky’s the limit: at age 14, she was a pilot, flying for her dad’s hot air balloon company — solo.

20 Effective Ways to Provide Actionable Creative Feedback

Bruno Gralpois of Agency Mania Solutions explores ways that clients can master the creative review process and have a more productive dialog with their agencies.

Pathways to Progress Global Youth Survey 2017: Economic Prospects & Expectations

Research Services

This survey by Ipsos and commissioned by Citi Foundation examines the economic prospects of young people aged 18-24 in 45 cities across 32 countries. Find out the careers they wish to pursue, resources available for employment opportunities, and obstacles they face along the way.

Agency Statistics

Statistics on agency employment patterns, number of ad agencies in the U.S. , top cities by number of agencies and employees, and more.

Beyond the Brief: “Relax, It’s Just Advertising” — Featuring Madeline Adams, 22squared

4A's Member

For Atlanta’s 22squared to deliver results for its eclectic roster — from Publix to Costa Rica Tourism — it needs eclectic creatives like copywriter Madeline Adams to deliver hits every single time.

VML Makes Six Senior-level Appointments, Including Two Promotions to Executive Director, NA

4A's Member

Six individuals have been promoted to senior-level management positions, reflecting the continuous capability evolution and momentum of VML’s growth.

L’Oréal’s Digital Transformation

Third Party Content

In this Think with Google article, Marie Gulin-Merle, the CMO of L’Oréal USA, shares how her company is marketing to the digital and mobile consumer of today.