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comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.
Think with Google suggests four rules for brands to follow when reaching out to millennial parents.
In this Think with Google article, YouTube shares the top trending content among women, including entrepreneurial and business-focused content, beauty and parenting, and watching ads.
In this Think with Google article, learn how to use TV ads to influence viewers to search for your brand online, plus guidelines on how to make the consumer interactive experience a positive one.
Think with Google reveals how to engage shoppers of consumer electronics in their micro-moments. Learn which digital channels shoppers tap into for their initial research, plus the influence of mobile on purchase decisions and post-buying customer service.
Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.
Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.
In this Think with Google paper, learn the importance of smarter measurement techniques in today’s mobile world. Instead of just clicks and conversions, implement sales and profits metrics, bridge gaps across channels and devices, and conduct strategic experiments.
comScore examines trends in mobile, social, apps, digital ad monetization, digital commerce, holiday spending, and cross-platform consumers + measurement.
With the new year right around the corner, Think with Google asked a dozen marketing and agency execs, from companies including Sephora, Starcom, and Carat, to share what’s top of mind as they finalize their 2017 plans.
Google’s Director of YouTube Advertiser Marketing Kate Stanford offers insight on the most-watched YouTube ads of 2016, and shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard.
Think with Google talks about three personality types that build a culture of growth in marketing organizations.