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L’Oréal’s Digital Transformation

Third Party Content

In this Think with Google article, Marie Gulin-Merle, the CMO of L’Oréal USA, shares how her company is marketing to the digital and mobile consumer of today.

Gen Z: A Look Inside Its Mobile-First Mindset

Third Party Content

Think with Google shares new insights to help marketers better understand Gen Z and their behaviors in this report series.

Mobile’s Hierarchy of Needs

comScore suggests that mobile users have a hierarchy of digital needs that drive their mobile consumption. In this report of usage in nine countries, topics include devices, apps, industries, variations by country, and challenges/opportunities going forward.

2017 U.S. Cross-Platform Future in Focus

comScore focuses on the cross media ecosystem in this report by examining media habits, top sites, top apps, and more in eight categories.

Programmatic Advertising: The Impact on Brand and Delivery Metrics and What Advertisers Can Do to Maximize Returns

comScore and Kantar Millward Brown report that programmatic online advertising is performing well in areas such as purchase intent, but lacking in awareness and brand-building associations. Check out this global report for their four recommendations on ways to improve return on programmatic campaigns.

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation

Third Party Content

Think with Google suggests four rules for brands to follow when reaching out to millennial parents.

What Women Watch: Trends Toward Entrepreneurship, Education, and Empowerment on YouTube

Third Party Content

In this Think with Google article, YouTube shares the top trending content among women, including entrepreneurial and business-focused content, beauty and parenting, and watching ads.

How Brands Can Optimize TV Ads to Drive Product Discovery

Third Party Content

In this Think with Google article, discover how brands can capitalize on the consumer impulse to search for items they have just seen advertised on TV.

The Case for Diversity in Advertising

Third Party Content

Oona King, Director of Diverse Marketing at YouTube, shares what African-American millennials think about media and advertising, as well as the need for more diversity in the advertising industry in this Think with Google piece. She finds that black millennials want to see more inclusive advertising, engage with black voices, and find inspiration in #YouTubeBlack creators.

Winning the Consumer Electronics Shopping Moments That Matter

Third Party Content

Think with Google reveals how to engage shoppers of consumer electronics in their micro-moments. Learn which digital channels shoppers tap into for their initial research, plus the influence of mobile on purchase decisions and post-buying customer service.

What Black Millennials on YouTube Want From Advertisers

Third Party Content

Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.

Beauty Trends 2017

Third Party Content

Think with Google identifies and compares skin care trends across the United States, France, and Japan.