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Think with Google shares thoughts from top black YouTube creators on ways brands can develop more inclusive advertising.
Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.
comScore examines trends in mobile, social, apps, digital ad monetization, digital commerce, holiday spending, and cross-platform consumers + measurement.
With the new year right around the corner, Think with Google asked a dozen marketing and agency execs, from companies including Sephora, Starcom, and Carat, to share what’s top of mind as they finalize their 2017 plans.
Google’s Director of YouTube Advertiser Marketing Kate Stanford offers insight on the most-watched YouTube ads of 2016, and shares what the best advertisers on YouTube did to go the extra mile and top the Year-End YouTube Ads Leaderboard.
Think with Google talks about three personality types that build a culture of growth in marketing organizations.
comScore examines consumer and business digital trends for the Latin American and U.S. Hispanic markets. The report includes a big picture overview of digital, special chapters on mobile, video and social consumption, cross-media measurement with case studies, sharing trends, monetization, and much more.
Think with Google suggests four marketing best practices to get video game fans to embrace virtual reality.
Learn about the heaviest traffic times and increase in mobile shopping over the Black Friday shopping weekend, as well as the differences in holiday shopping between men and women in this Think with Google infographic.
SteelHouse Chief Product Officer Marwan Soghaier Presents his Vision for Creative Technology at 4A’s CreateTech.
comScore reports on trends in mobile media consumption, apps, mobile advertising, digital commerce, and more.
Google’s James Reutershan and Gregory McBroom look at the latest search data and Google Consumer Survey results to highlight changes in the automotive industry and consumer habits, and how those shifts might impact brands.