News & Views | 4A's Partners

comscore-transparent-250     google-transparent-250     

   Logo-Quantcast-160     logo-thetradedesk-180     

We invite our sponsors to share content with 4A’s Members and the industry at large. We’re pleased to share sponsor content below.

State of OTT

comScore takes an in-depth look at over-the-top content consumption and device usage.

Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World

Third Party Content

Cloud technology allows marketers to access data more easily and uncover insights more quickly. Alison Wagonfeld, vice president of marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning—and increase your marketing productivity.

Pride Year Round: The Benefits of LGBT-Inclusive Advertising

Third Party Content

Think with Google outlines what brands should consider as they make their messaging more LGBT-inclusive.

How Can Brands Win Dads’ Loyalty on YouTube?

Third Party Content

This Think with Google article talks about the launch of Dove Men+Care on YouTube and reveals the brand’s marketing campaigns for Father’s Day.

How Travel Marketers Can Own the Customer Journey

Third Party Content

Think with Google outlines three strategies that are proven to find—and convert—travelers during the travel planning process.

Parallel Universes: Measuring Eyeballs Across Platforms, Screens and Devices

comScore shares insight on the intersection of linear TV and digital media habits and what this means for effective cross-platform measurement.

Automotive: U.S. Data Insights

comScore examines automobile purchasing trends with information on consumers and advertising.

Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing?

Third Party Content

Mobile has changed everything, but it’s only act one. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift.

Smarter and More Connected: The Emerging Landscape of loT and Connected Devices

comScore provides statistics on connected device penetration, app usage, and smart homes. See a list of the leading apps by age group, popular streaming video devices, main uses of smart home speakers, and more.

Success in Six: 4 Best Practices for Building Impactful YouTube Bumper Ads

Third Party Content

Google’s Creative Director Ben Jones shares tips on how to deliver big creative impact in the tight format of a :06 ad.

L’Oréal’s Digital Transformation

Third Party Content

In this Think with Google article, Marie Gulin-Merle, the CMO of L’Oréal USA, shares how her company is marketing to the digital and mobile consumer of today.

Gen Z: A Look Inside Its Mobile-First Mindset

Third Party Content

Think with Google shares new insights to help marketers better understand Gen Z and their behaviors in this report series.