Beyond the Brief

Funny, insightful and poignant personal reflections about life in advertising from a cross-section of individuals at 4A’s member agencies

The 4A’s has partnered with The Drum to present “Beyond the Brief.” This exclusive series delivers funny, insightful and poignant personal reflections about life in advertising from a cross-section of individuals at 4A’s member agencies. Members can submit their stories here. Eligible submissions will be included on the 4A’s website, and 100 member stories will be featured on The Drum throughout the year.

“Stay Humble, Stay Hungry” — Featuring Mo Osunbor, J. Walter Thompson

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There’s always risk involved with taking on any pro-bono client in a charged political and societal atmosphere–but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter.

“Love and Respect People” — Featuring Howie Cohen, Phelps

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There is no casual way to talk about outgoing Phelps CCO Howie Cohen’s legacy in the advertising industry.

“Think About How You Define Success” — Featuring Donna Wiederkehr, Dentsu Aegis

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You could never tell Dentsu Aegis’ Americas CMO Donna Wiederkehr the sky’s the limit: at age 14, she was a pilot, flying for her dad’s hot air balloon company — solo.

“Relax, It’s Just Advertising” — Featuring Madeline Adams, 22squared

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For Atlanta’s 22squared to deliver results for its eclectic roster — from Publix to Costa Rica Tourism — it needs eclectic creatives like copywriter Madeline Adams to deliver hits every single time.

“We Have the Power to Make a Positive Impact” – Featuring Jason Harris, Mekanism

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Take a quick look at some of the work NYC-based Mekanism has created in Jason Harris’s tenure as President and CEO, and you wouldn’t deny his wish to have Morgan Freeman narrate his life story either.

“You Must Follow Life’s Plan for You” — Featuring God-is Rivera, VML

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VML’s Global CEO said recently that the presentation he most looked forward to hearing was an ode to Black Twitter by God-is Rivera, assistant director of social media: “Woke, Lit, & Ready”.

“Live Your Truth” — Featuring David Angelo, David&Goliath

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In 1999, David Angelo founded his agency with the belief that everyone has Goliaths keeping them from reaching their true potential — and that if you’re inspiring and relentless, you can win the day.

“I Love Stories” — Featuring Shannon Pruitt, The Story Lab

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The kitchen table was where a young Shannon Pruitt, president of LA’s The Story Lab, cooked up her first stories.

Leaving a Leading Legacy — Featuring Keni Thacker, JWT NY

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Keni Thacker, JWT New York’s senior event technology specialist, would most likely describe himself as an “ambitious outsider”.