Beyond the Brief

Funny, insightful and poignant personal reflections about life in advertising from a cross-section of individuals at 4A’s member agencies

The 4A’s has partnered with The Drum to present “Beyond the Brief.” This exclusive series delivers funny, insightful and poignant personal reflections about life in advertising from a cross-section of individuals at 4A’s member agencies. Members can submit their stories here. Eligible submissions will be included on the 4A’s website, and 100 member stories will be featured on The Drum throughout the year.

“Ideas are Important, But Execution Wins Out” — Featuring Eric Mayville, Wondersauce

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Not even a full decade ago, BBDO associate creative director Bianca Guimaraes graduated from university with the same aspirations as any other hungry creative.

“Ideas are Important, But Execution Wins Out” — Featuring Eric Mayville, Wondersauce

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I’m sure our parents have warned us growing up to never get into business with our friends. Eric Mayville, Wondersauce co-CEO and founding partner will tell you otherwise—actually, he already has.

“Great Work Benefits Everybody” — Featuring Rob Bloom, &Barr

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&Barr associate creative director Rob Bloom probably knew he was geared for this career path at age eight when he created his own humor magazine. There were many booger jokes, we were told.

“I Refuse to Set Agendas or Plans” — Featuring John Sampogna, Wondersauce

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When you’re in your mid- to late-20s, one of the worst fears is that you’ll get too “lost in the sauce,” career-wise. Hearing about driven individuals like John Sampogna, co-CEO and founding partner of Wondersauce may also get you there.

“Always Ask for More to Do” — Featuring Richard Ward, 22squared

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How does a small, independent agency find a way to maneuver in an industry filled with behemoths? If you ask 22squared chairman and CEO Richard Ward, it’s all about having a start-up mindset.

“Always Be Three Steps Ahead” — Featuring Val DiFebo, Deutsch

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Bronx natives have put their stamp on all aspects of culture for decades now — and some might say Deutsch NY CEO Val DiFebo belongs on a list of icons from the “boogie down”.

“Do More Crazy Stuff When You’re Young” — Featuring John Barker, BARKER

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The bold just find ways to carve out a lane for themselves; this is something BARKER founder and chief idea officer John Barker can attest to.

“Make Room for Creativity” — Featuring Alix Montes, Wunderman

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Working on the account side is a major balancing act, but Wunderman senior account executive Alix Montes keeps an endless sense of chill.

“In Reality, Work is a Part of Life” — Featuring Anathea Ruys, Carat

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Big-time media agency Carat made a big-time move when they added Anathea Ruys as managing director for their LA office.