Can Big Digital Players Meet P&G’s Measurement Deadline? It’s Far From Certain

P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council — something Chief Brand Officer Marc Pritchard has been talking about at least privately since last year and publicly since January.

All the major players – including Google, Facebook, Snapchat, Pinterest and Twitter – have at least talked privately about getting MRC accreditation for third-party audience measurement, according to people familiar with the matter. But only Google actually has begun the audits necessary to do so, according to George Ivie, CEO of the MRC.

Read more at Advertising Age