Compelling. Revolutionary. New. Different.
That’s what creative should be. It’s the face of your agency.
Dress up your look with our creative services. And put your best face forward.
Find out how consumers feel about certain advertising tactics in this article from the Kellogg School of Management at Northwestern University. Most credible and least credible ad claims are featured.
Bruno Gralpois of Agency Mania Solutions explores ways that clients can master the creative review process and have a more productive dialog with their agencies.
The World Federation of Advertisers (WFA) survey found that advertisers feel their briefing process has improved, but agencies don’t agree. Agencies say there needs to be improvement in quality, alignment, clarity and timing.
True collaboration is an agnostic supporter of ideas, enabling its proponents to expand their understanding of both the problem and the possibilities for solving it.
MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.
WARC has released its annual list of the top 100 marketing campaigns around the world by tracking 79 effectiveness and strategy competitions. In addition, rankings are provided for the agencies, advertisers, and brands behind the ads.
Check out this infographic from Field Agent to learn the most influential label claims for six different CPG categories.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, and planners.
Forrester Research released two Adobe commissioned reports that found marketers feel agencies need to expand their capabilities in experience design and data management. Studies may be downloaded here.
One of the most venerable brands has become a leader in branded content circles.
A strategist weighs in on the creative development process and when it’s appropriate for planners and account people to provide feedback.
Daniel Ward-Murphy, Strategy Director at Salad Creatives, outlines the elements of a good brief.
Executives from creative, media, PR agencies and a production company share their views on the importance of producing quality branded content quickly and affordably.
Check out this list of creative monitoring services compiled by Research Services.
Thierry Ambraisse joins as Art Director and Owen van Dijk as Senior Developer