Creative

Bringing campaigns & projects together. Your creative team rules the roost. Like a boss.

Compelling. Revolutionary. New. Different.
That’s what creative should be. It’s the face of your agency.
Dress up your look with our creative services. And put your best face forward.

B2B Podcasting

Research Services

Marketing Land outlines the benefits and drawbacks of podcasting as a B2B content strategy.

Advertising: Make a Lasting Impression

Kantar Millward Brown highlights five principles to create great advertising and drive brand growth. The report also provides examples of effective global and local ads from the last year.

“Ask How You Can Help Someone Else” — Featuring Annie Elliott, RPA

4A's Member

This year’s SXSW was one of the more memorable in recent history, especially for job-hunters and their MacBooks, as LA agency RPA infiltrated their AirDrops with recruitment invites— thanks to ACD Annie Elliott.

How to Make Ads That Even Savvy Customers Trust

Research Services

Find out how consumers feel about certain advertising tactics in this article from the Kellogg School of Management at Northwestern University. Most credible and least credible ad claims are featured.

20 Effective Ways to Provide Actionable Creative Feedback

Bruno Gralpois of Agency Mania Solutions explores ways that clients can master the creative review process and have a more productive dialog with their agencies.

WFA Survey of Client Briefing Process

Research Services

The World Federation of Advertisers (WFA) survey found that advertisers feel their briefing process has improved, but agencies don’t agree. Agencies say there needs to be improvement in quality, alignment, clarity and timing.

Five Steps to Collaboration at 72andSunny

Third Party Content

True collaboration is an agnostic supporter of ideas, enabling its proponents to expand their understanding of both the problem and the possibilities for solving it.

The Challenges of a New Brand Name

Research Services

MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.

Emotional Intelligence: The Next Data-Driven Revolution in Marketing

Research Services

Foresight Factory and Sensum explore the impact of emotion-based marketing campaigns with the UK automotive sector as an example.

World’s Top 100 Marketing Campaigns

Research Services

WARC has released its annual list of the top 100 marketing campaigns around the world by tracking 79 effectiveness and strategy competitions. In addition, rankings are provided for the agencies, advertisers, and brands behind the ads.

Why Creativity Matters More in the Age of Mobile

Research Services

Facebook IQ highlights how mobile is changing consumer behavior and gives tips marketers can use to build better ads for mobile.

World’s Most Powerful Label Claims

Research Services

Check out this infographic from Field Agent to learn the most influential label claims for six different CPG categories.

2017 Creative Report Card

Research Services

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, and planners.

A Look at Consumer Usage and Attitudes Towards User-Generated Visual Content

Research Services

Olapic offers insights into what, how, and why consumers create, discover, and engage with earned content.

Content Marketing Tools: The Ultimate List

Research Services

Check out this blog from the Content Marketing Forum for tools that any B2B marketer will find helpful when creating a content marketing strategy.