November 9-10: Explore some of the most advanced thinking and exciting work in brand experience design — and meet those who make it possible.
A Minneapolis region workshop led by Lauren Stradley (Senior Strategy Consultant of Noetic Consulting). In this workshop, you will learn a powerful strategic framework for approaching all marketing initiatives.
FREE TO MEMBERS! Programmatic advertising is no longer an optional strategy. More than two-thirds of US digital display ad spending is programmatic. Join us for the Atlanta Regional launch of the 4A’s Programmatic Workshop to learn how programmatic works and what’s involved.
Launching a new brand with an authentic voice is no easy feat. In this webinar, Kim Garcia, senior vice president, entertainment at VaynerMedia, will discuss how her team successfully creates an authentic brand presence and voice for clients on social media.
Why is the ability to manage change and risk so critical to ensuring project success? Find out when you attend Dave Po-Chedley’s interactive webinar that will cover the keys to effectively managing project changes along with the risks that can derail your projects.
90% of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. Join Madonna Badger who will explain the purpose of her agency’s social campaign #WomenNotObjects and the importance of empathetic advertising. Attendees will learn her four filters on identifying objectification in advertising and gain a better understanding of today’s female consumer.
We all recognize that a good story can be the most effective way to make our points with clients. But it’s not always easy to find the right story, pare it to the right length (read: short!), tell it dramatically, and make sure the client gets it. The point of telling stories, of course, is to lodge important ideas and persuasive messages with clients.
The 4A’s is pleased to offer the award-winning IPA Foundation Certificate, providing entry-level talent an accelerated understanding of how the ad industry works. The fall session is open. Enroll by Friday, November 4, 2016 for your chance to take the online exam on Monday, December 5, 2016.
Explore some of the most advanced thinking and exciting work in brand experience design – and meet those who make it possible.
FREE TO MEMBERS! Join the Dallas Regional launch of the 4A’s Programmatic Workshop, powered by Quantcast’s Real Time Academy. You will learn the critical components within the ever-evolving world of programmatic.
No matter where you fall as a female professional on the corporate ladder – whether you’re just starting out, in the thick of your career looking to expand further, or at the top in search of ways to stay relevant and fresh — this 3-hour workshop will offer insights and tools to help you step into your greatest potential as an advertising professional.
Host Charles Day, Founder of The Lookinglass, will be joined by guest Colleen DeCourcy – Global Chief Creative Officer of Wieden+Kennedy who will explain how to embrace chaos as creative fuel, and why it’s essential to building a second generation creative agency.
Join Brent Hodgins in this kick-off session that will give you a new strategic tool to help your teams better understand a client’s true business objectives.
The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.
Most agency owners will generate their greatest personal wealth from their agency – whether it’s through a salary, deferred compensation, perks or ultimately selling out. Join Sam Williams and Jim Upson, as they’ll walk you through a number of examples that will offer insights into how achievable your plan can be. In short, they’ll simplify the egg-harvesting process.
(Note: This will be 7:30am PT) Most agency owners will generate their greatest personal wealth from their agency – whether it’s through a salary, deferred compensation, perks or ultimately selling out. Join Sam Williams and Jim Upson, as they’ll walk you through a number of examples that will offer insights into how achievable your plan can be.