We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Highlighted Conferences

The Business of People and Culture

September 27-28: Explore best-in-class tools and solutions to ignite, engage and retain talent in the agencies of today and tomorrow.

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The conference for today’s planners

October 16-18: Celebrate the transformative ideas of the planning community and join us for the Jay Chiat Awards for Strategic Excellence.

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Design and the Future of Advertising

November 9-10: Explore some of the most advanced thinking and exciting work in brand experience design — and meet those who make it possible.

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All Upcoming Events

Rock Star(t) Summer School Series: Power(ful) Points – How to Effectively Present Yourself in Business

Whether you need to present an idea in a group meeting, or “present” a competitive alert or status report to a team member. Join Melissa Schulz’s webinar which will provide the building blocks of presentation finesse. It aims to move you from nervous to polished presenter by giving you tips, techniques and practices to build confidence.

2016 Dallas Institute of Advanced Advertising Studies (New Fall Session)

Dallas IAAS – The Dallas Council is bringing the 4A’s Institute of Advanced Advertising Studies (IAAS) program to Dallas. For 40+ years, the IAAS program has been training the best and the brightest in the business. This course is the perfect vehicle for rising stars to learn the ins and outs of the business.

Stop Servicing, Start Leading Series: Leading Great Meetings on the Phone, Online or In-Person

Join Gary Duke and start applying the techniques you learn in this webinar. Participants will be able to run crisper, more efficient meetings — meetings that keep everyone engaged and that result in decisions that move projects forward.

4A’s Programmatic Workshop – Chicago Regional Session

Programmatic advertising is no longer an optional strategy. More than two-thirds of US digital display ad spending is programmatic. Join us for the Chicago Regional launch of the 4A’s Programmatic Workshop to learn how programmatic works and what’s involved.

Stop Servicing, Start Leading Series: We Need to Talk…About Money – What You Need to Know About Agency/Client Financial Relationships

Join Sheila Campbell. With today’s tight margins, agencies have to get the money right. Account leaders who aren’t in the accounting or finance departments need to understand how their agencies make money, how to make sure the agency is getting paid and making a profit, and how to avoid common financial mistakes.

Mastering Your Habits to Become Happier, Healthier and More Productive

Most of us have tried and failed to master an important habit. Join Gretchen Rubin who will review some of the habits that people most often want to create, and gives many concrete, manageable ideas for how to succeed.

Stop Servicing, Start Leading Series: Managing Direct Reports

Many strong and talented individual performers find it difficult to make the transition from relying on themselves to getting work done through other people. Managing other people can be a tough challenge, especially when the styles and work patterns of Baby Boomers, Gen Xers and Millennials clash.

Strategic Thinking Skills for Today’s Account Leaders, Milwaukee

Join Gary Duke, Partner and Chief Talent Officer at Wild Blue Yonder with a hands-on workshop designed to give account managers, as well as anyone else who contributes on a strategic level, the ability to view the client’s business through a strategic lens, lead discussions around it and design creative briefs that inspire great work.

Successfully Leading Bold Change Within Your Agency

Part of the 2016 4A’s Transformation Series Hosted by the 4A’s Florida Council Today’s agency leaders are faced with a myriad of challenges in managing their agencies. However, often the most significant and daunting challenge is knowing when a fundamental change is needed to significantly improve your agency’s business performance. As the implications of such […]

Get Your Social Survival On – 5 Must Knows for the Modern Media Landscape

Join Tina Cervera and Eve Asbury’s webinar and learn how to take your big platform idea and drive it through; connecting with the brand’s community, engaging influencers and creating the committed community your client’s brand deserves.

4A’s Talent@2030 2016

Talent@2030 will provide you with best-in-class tools and solutions to ignite, engage and retain talent at your agency.

Stop Servicing, Start Leading Series: Get Out in Front and LEAD! – How to Develop and Implement a Strategy for Leading Your Client

Join Sheila Campbell and learn how to make a succinct plan for leading a client into a stronger relationship. Not only will you be able to quickly identify problem areas and areas of opportunity for organic growth, but you’ll also know how and when to present your ideas and maximize their chances of being accepted by clients.

4A’s Executive Leadership Program – October, Los Angeles

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.

4A’s Programmatic Workshop – San Francisco Regional Session

Join the San Francisc Regional launch of the 4A’s Programmatic Workshop, powered by Quantcast’s Real Time Academy. You will learn the critical components within the ever-evolving world of programmatic.

Stop Servicing, Start Leading Series: Getting More Creativity Out Of “Creative Thinking”

Join Gary Duke’s webinar, designed for all agency disciplines, demonstrates why traditional creative brainstorming doesn’t work, and introduces a much more effective method — based on the latest research in brain science — for developing all kinds of fresh ideas, both within groups and individually.