Discover videos, presentations, and articles from past 4A’s events.
Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents.
Women all over the world are hearing an almost deafening internal and external call to step forward and lead. In this webinar, we’ll explore a groundbreaking approach to leadership for individuals who would like to embrace their feminine nature in leadership roles.
The Agency Planner Essentials series provides you with three essential skills for every strategic planner. Led by Noetic Consultants, a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams.
Are you digging deep enough to really know your customer? At the end of this webinar, you will understand what customer insights are, and how to mine for the most meaningful ones so you can deliver more impactful campaigns.
Many new business professionals waste between 4 and 8 hours per client proposal, only to close a new deal less than 50% of the time. This webinar will reveal the 7 steps to creating a proposal that will increase your closing percentage, qualify your clients in 15 minutes or less and teach you how to get the prospect’s budget every time.
Are you stuck in a messaging rut and need a fresh way to express your brand? In this webinar, you will learn about a strategic toolkit you can use to create, curate, and analyze a wide spectrum of potential messaging for your next campaign.
With U.S. e-commerce sales expected to grow to more than $400 billion this year and the average person spending nearly two hours on social media every day, it’s no question that social commerce will be the next big revolution in digital marketing.
You don’t need to be a media planner to develop a media strategy. This webinar will enable you to create customer-centric, barrier-based media strategies that deliver informed, idea-driven, integrated channel plans.
Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is May 9, 2017.
In this webinar we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. After completing this session, you’ll be able to justify creative ideas in the C-Suite.
Michael Lieberman, Chief Strategy Officer of Kinetic North America, and Dan Levi, EVP/Chief Marketing Officer of Clear Channel Outdoor Americas, will teach you how to engage with moving audiences in meaningful ways, influence choices and behaviors, and measure outcomes along the path to purchase.
Agencies need a faster, sharper way to stand out with clients and prospects to show they are capable of infinitely better thinking. Fast Track Team Planning is a methodology that recognizes that your agency’s success or failure is determined in a 45-minute window of opportunity.
The Rock Star(t) Onboarding Series provides entry-level employees and interns with a foundational layer designed to accelerate careers, while serving as a time-saver for inundated managers unable to oversee a lengthy onboarding process.
Just starting out in the industry? Regardless of your job, creative thinking will always help you get where you need to be and stand out.
This webinar will help you recognize the difference between a bad idea, a good idea and a great idea.
An R&D focus inside of agencies is not new, but the rate of technology and industry change is immense. Consequently, the pressure to keep pace with your clients and competitors is paramount to your future success. Formal innovation efforts are one way to future-proof your organization.
As new talent joining the advertising industry, you will be tasked to tell your brand’s story and motivate consumers. This webinar will show you how you can use storytelling to convey your thinking in a more compelling manner. As a result, value will be placed on your ideas.
The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Friday, May 19, 2017 for your chance to take the online exam on Monday, June 26, 2017.
Finding mentors is critical to your success in this business. It’s important that you surround yourself with inspiring people who can help provide you with important insight and perspective as you navigate your career.