Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Events

4A’s Strategy Festival 2017

Come explore the new frontier in planning, where data and human insights come together to inspire.

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4A's 100th Anniversary

In honor of our 100th anniversary, we’re celebrating the people, agencies and ideas that drive the advertising business.

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4A's CreateTech 2017

Exploring the creative side of A.I. and the strategic territory being terraformed by A.I. technologies.

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All Upcoming Events

2017 Dallas Institute of Advanced Advertising Studies

The Dallas Council is bringing the 4A’s Institute of Advanced Advertising Studies (IAAS) program to Dallas. For 40+ years, the IAAS program has been training the best and the brightest in the business. This course provides those with 2-4 years of experience a deeper understanding of the ad business.

Digital Horizons: How Blockchain Technology Is Creating A New Digital Age

Blockchain technology has moved from its mysterious origins in the Bitcoin community to a technology that has captured imaginations and stands to transform multiple industries. Relative to other industries, discussion of the impact of blockchain technology on our trade has been minimal. This is a mistake—it absolutely stands to become at least as disruptive as the Web was a generation ago.

Build a Predictable Lead Pipeline: The 3 Systems To Put In Place Today

Learn the 3 systems you need in place to generate leads on a consistent basis, so you can stop relying on referrals. Thought leader Jason Swenk ran a successful digital agency for 12 years, eventually selling his agency. The 3 systems he’ll unpack are ones that separate the most profitable agencies from the ones that are struggling.

4A’s Executive Leadership Program – New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.

Shifting the S-Curve: Deploying Creativity in Transformational Moments

How do we do more, better, faster? It’s not about speed – or even agility – so much of it is about finding ways to engineering empathy. Gain real-world insights on what it takes to truly accelerate growth through the power of Creativity. Learn how you can turn it on in your teams (if you don’t mind a little bit of chaos).

2017 Launch for Leaders – September, NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

The Intrapreneur’s Toolkit Bundle

The Intrapreneur’s Toolkit equips passionate, motivated employees with proven tools to take charge of their careers by finding innovative ways to serve their agencies, clients and even the greater good.

The Intrapreneur’s Toolkit: Paradigm Shift

As an agency employee, you have proven yourself to be valuable enough to have been scouted, interviewed, hired, paid, given benefits and invited to the summer party. But have you ever considered why you are worth all that? How does your role fit into the agency’s business, and why does that role exist in the first place?

4A’s 100th Anniversary Gala & Fundraiser

In honor of our 100th anniversary, the 4A’s is celebrating the people, agencies and ideas that drive the advertising business at this reception and dinner. All proceeds go to benefit the 4A’s Foundation high school programs.

IPA Foundation Certificate – October 2nd Exam

The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Friday, August 25, 2017 for your chance to take the online exam on Monday, October 2, 2017.

Agency Growth Series Bundle

Geared specifically for the agency C-suite, this master class webinar series addresses topics focused on driving business growth. Each session addresses a unique topic as it relates to business planning and new business strategy.

Agency Growth: Business Lessons from the Management Consultancies

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will take a look at the new agency competitive set, with a particular focus on the management consultancies.

2017 Launch for Leaders – Kansas City

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

The Intrapreneur’s Toolkit: Idea Machine

What problems exist that nobody is addressing? What could be added to (or taken from) your agency that would make it a better place to work, more profitable, more interesting or more efficient?