Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Conferences

Insights. Strategy. Vision.

February 7, 2017: Data will continue to transform creative, media and overall strategy. Join us for an in-depth discussion..

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Celebrating Unlikely Partners

The 4A’s Partner Awards will take place during Transformation 2017. We celebrate the partnerships that challenge conventional practices.

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Looking Forward For 100 Years

April 2-5, 2017: Join us — as we celebrate a century of serving the ad industry — for a look at what the next 100 years may bring.

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All Upcoming Events

Digital Acceleration Series: Demystifying the Paid Media Ecosystem

Join Nick New who’ll explore the essentials of paid media – how it’s bought, sold and targeted, as well as how programmatic is changing the business and what this means for you. As he unlock these essentials, we’ll also share the most common formats in rich and static media and how mobile is transforming the advertising industry.

Advertising & The Law: Bundle Package

Purchase the ‘Advertising & The Law’ Bundle Package (6 webinars)

Advertising & The Law: The Legal & Regulatory Environment

Kicking off the Advertising and the Law Webinar Series, David Versfelt, partner at K&L Gates LLP and 4A’s legal counsel, will discuss the general legal and regulatory framework of the United States advertising marketplace.

Advertising & The Law: Understanding and Leveraging Intellectual Property

Among the unique aspects of the advertising industry are the dynamics associated with agency creation of ideas and intellectual property (IP). Candice Kersh, partner at Frankfurt Kurnit Klein + Selz PC, will share information related to IP.

Glass Ladder Series: Tapping Into the $20 Trillion Misunderstood Consumer

90% of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. Join Madonna Badger who will explain the purpose of her agency’s social campaign #WomenNotObjects and the importance of empathetic advertising. Attendees will learn her four filters on identifying objectification in advertising and gain a better understanding of today’s female consumer.

2017 New England Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to New England. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Friday, January 20, 2017.

2017 New York Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to New York. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 27, 2017.

2017 Virtual Institute of Advanced Advertising Studies (VIAAS)

Register today! Our Virtual IAAS will put your young, promising agency professionals into a real-life marketing environment and challenge them to apply their best thinking to deliver a creative solution and integrated communications plan for a client. Deadline to register is December 30, 2016.

Digital Acceleration Series: Don’t Be Left Behind in Mobile

In this webinar, Nick New will share how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to strengthen connectivity with the brand audience across the customer journey. Learn how to implement a strong mobile strategy into the overarching brand strategy to make a true impact on your client’s ROI and performance.

4A’s 2017 Agency Leadership Forum – Mid-Atlantic Council

The 4A’s Mid-Atlantic Council Board of Governors cordially invites you to attend their premier forum for agency senior executives in the Council area.

2017 Northern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Northern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 20, 2017.

2017 Southern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Southern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 31, 2017.

Mothers@Agencies: Pilot Program

Mothers@Agencies is a 16-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is January 24, 2017.

C-Suite Series: Developing Your Employees for Maximum Value (Session A)

Join Sam Williams and Jim Upson and learn the best practices methods for creating, implementing and measuring the success of your employee development program. We’ll also discuss how the 4A’s and other sources can build a continuing education program for which each employee/manager will take responsibility.

4A’s Data Summit 2017

Sessions feature data thought leaders and practitioners from agencies, and those key data and analytic companies who are data providers to the agencies.
Held at Convene, 32 Old Slip, New York City.