Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Events

4A's 100th Anniversary

In honor of our 100th anniversary, we’re celebrating the people, agencies and ideas that drive the advertising business.

Learn More

All Upcoming Events

Rock Star(t) Onboarding Series: Finding Lifelong Mentors To Fast-Track Your Success

Finding mentors is critical to your success in this business. It’s important that you surround yourself with inspiring people who can help provide you with important insight and perspective as you navigate your career.

How Client Trends Are Changing Agency Selection: The Next 12 Months

Mirren’s latest client-side research is in: There are new industry changes for the year ahead. Join Brent Hodgins of Mirren Business Development as he discusses how clients are shifting to a greater focus on technology, data, insights and business performance.

Power of Podcast Advertising Bundle

This series aims to educate advertising agencies on the many different podcast advertising opportunities there are, as well as effective utilization strategies and success measurements.

Power of Podcast Advertising: Powerful Influence, Powerful Partners

So much has been said in the last several years about the booming podcast industry. Brands are just starting to discuss how podcasting fits into their brand, and agencies are left doing all the research. During this session, we’ll explore the benefits of podcast advertising and uncover myths about the podcast ad space.

Power of Podcast Advertising: Demystifying the Buying Process

In the current industry, podcast ads are currently often thought of as an extension of radio or traditional media, which puts both the brand and the podcaster at a disadvantage. This webinar will educate you on the different buying channels as well as how to truly make the most of this unique medium.

The Face of Talent 2017: Diversity Career Fair + Greenhouse

The Face of Talent 2017! The Face of Talent is a multi-day symposium that celebrates the 4A’s diversity pipeline and highlights the current year’s MAIP class. Through an interactive week long series of programing, our industry engages, challenges and hires top talent from around the country. You can register today for The Face of Talent […]

The Face of Talent 2017: Diversity Leadership Luncheon

The Face of Talent 2017! The Face of Talent is a multi-day symposium that celebrates the 4A’s diversity pipeline and highlights the current year’s MAIP class. Through an interactive week long series of programing, our industry engages, challenges and hires top talent from around the country. You can register today for The Face of Talent […]

Power of Podcast Advertising: Ad Campaign Success

Much like other advertising mediums, some investments will be a home run and others will need some tweaking. We’ll discuss realistic measurements of success, possible things that may affect ROI and how to make sure you get the most out of each podcast advertising campaign.

2017 Dallas Institute of Advanced Advertising Studies

The Dallas Council is bringing the 4A’s Institute of Advanced Advertising Studies (IAAS) program to Dallas. For 40+ years, the IAAS program has been training the best and the brightest in the business. This course provides those with 2-4 years of experience a deeper understanding of the ad business.

Mothers@Agencies: 2017 Fall Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is August 15, 2017.

Digital Horizons: How Blockchain Technology Is Creating A New Digital Age

Blockchain technology has moved from its mysterious origins in the Bitcoin community to a technology that has captured imaginations and stands to transform multiple industries. Relative to other industries, discussion of the impact of blockchain technology on our trade has been minimal. This is a mistake—it absolutely stands to become at least as disruptive as the Web was a generation ago.

Build a Predictable Lead Pipeline: The 3 Systems To Put In Place Today

Learn the 3 systems you need in place to generate leads on a consistent basis, so you can stop relying on referrals. Thought leader Jason Swenk ran a successful digital agency for 12 years, eventually selling his agency. The 3 systems he’ll unpack are ones that separate the most profitable agencies from the ones that are struggling.

4A’s Executive Leadership Program – New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.

Shifting the S-Curve: Deploying Creativity in Transformational Moments

How do we do more, better, faster? It’s not about speed – or even agility – so much of it is about finding ways to engineering empathy. Gain real-world insights on what it takes to truly accelerate growth through the power of Creativity. Learn how you can turn it on in your teams (if you don’t mind a little bit of chaos).

2017 Launch for Leaders – September, NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

The Intrapreneur’s Toolkit Bundle

The Intrapreneur’s Toolkit equips passionate, motivated employees with proven tools to take charge of their careers by finding innovative ways to serve their agencies, clients and even the greater good.