Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Conferences

The Business of People and Culture

September 27-28: Explore best-in-class tools and solutions to ignite, engage and retain talent in the agencies of today and tomorrow.

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The conference for today’s planners

October 16-18: Celebrate the transformative ideas of the planning community and join us for the Jay Chiat Awards for Strategic Excellence.

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Design and the Future of Advertising

November 9-10: Explore some of the most advanced thinking and exciting work in brand experience design — and meet those who make it possible.

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All Upcoming Events

Stop Servicing, Start Leading Series: Get Out in Front and LEAD! – How to Develop and Implement a Strategy for Leading Your Client

Join Gary Duke and learn how to make a succinct plan for leading a client into a stronger relationship. Not only will you be able to quickly identify problem areas and areas of opportunity for organic growth, but you’ll also know how and when to present your ideas and maximize their chances of being accepted by clients.

Stop Servicing, Start Leading Series: Getting More Creativity Out Of “Creative Thinking”

Join Gary Duke’s webinar, designed for all agency disciplines, demonstrates why traditional creative brainstorming doesn’t work, and introduces a much more effective method — based on the latest research in brain science — for developing all kinds of fresh ideas, both within groups and individually.

4A’s Programmatic Workshop – Marcus Thomas Cleveland Session

BY SPECIAL INVITE ONLY, join Marcus Thomas, Cleveland in the launch of the 4A’s Programmatic Workshop to learn how programmatic works and what’s involved.

Project Management Series: Define the Scope to Maximize Performance and Minimize Surprises

How can you ensure project success and profitability while keeping your clients happy? Find out when you attend Dave Po-Chedley’s interactive webinar that will cover the keys to effectively scoping and staffing your agency projects.

Managing Your Pitch Team to Convert More Business

Join Brent Hodgins, Managing Director of Mirren New Business Development, as he outlines the eight steps to make your pitches more effective and efficient.

Stop Servicing, Start Leading Series: How to Manage the People Who Don’t Report to You

Join Sheila Campbell, who will show you how simply demanding or even nicely requesting what you need doesn’t always work. Instead, we must foster relationships that make people want to help us.

2017 MAIP Student Application

We’re excited to open the application process for the 2017 MAIP class. Deadline to apply is Friday, October 14, 2016.

Project Management Series: How to Get Results – On Time and Within Budget

How can you ensure your project plan and schedule will get you “over the finish line” in a way that ensures project success, profitability and satisfied clients? Find out when you attend Dave Po-Chedley’s interactive webinar that will cover the keys to effectively planning and scheduling your agency projects.

4A’s Strategy Festival 2016

Big. Bold. Brave. Celebrate the transformative ideas of the planning community and join us for the Jay Chiat Awards for Strategic Excellence.

Glass Ladder Series: Yes, You Can Be a Working Parent in Advertising!

Based on research with over 5,000 working parents across the country, this webinar will share what no one else is willing to say about the struggles working parents face when trying to do it all. Parents will collect tips and tricks for adding balance to their lives, and management teams will learn how their agency can drive retention among this important employee group.

2016 Atlanta Council Senior Management Dinner

The 4A’s 2016 Atlanta Council Senior Management Dinner. The 4A’s Atlanta Council Board of Governors cordially invites you to join us for cocktails & dinner with special guest Gordon Bowen, Co-Founder of mcgarrybowen.

Strategic Thinking Skills for Today’s Account Leaders, Louisville

Join Gary Duke, Partner and Chief Talent Officer at Wild Blue Yonder with a hands-on workshop designed to give account managers, as well as anyone else who contributes on a strategic level, the ability to view the client’s business through a strategic lens, lead discussions around it and design creative briefs that inspire great work.

The 4A’s Carolinas Senior Executive Symposium – Millennials: A Field Guide

The 4A’s Carolinas Council Board of Governors cordially invites you to attend their premier forum for agency senior executives in the Carolinas advertising community.

Optimizing Digital Experience for Better Results – Advice and Best Practices From an Award-Winning Leader in Digital Analytics

Conventional wisdom would indicate that digital experiences should be continuously improved by an ongoing process of testing and measurement. What conventional wisdom doesn’t address is how that process is actually driven. It’s (relatively) easy to generate an endless stream of tests. And some of those tests will undoubtedly drive improvement.

Project Management Series: The Scoreboard – Creating Metrics and Communicating Results to Your Clients

How can you ensure your project metrics and communication plan will hit the mark in a way that ensures project success, profitability and delighted clients? Find out when you attend Dave Po-Chedley’s interactive webinar that will cover the keys to effectively measuring success and communicating on your agency projects.