November 9-10: Explore some of the most advanced thinking and exciting work in brand experience design — and meet those who make it possible.
How can you ensure your project metrics and communication plan will hit the mark in a way that ensures project success, profitability and delighted clients? Find out when you attend Dave Po-Chedley’s interactive webinar that will cover the keys to effectively measuring success and communicating on your agency projects.
Learn how to turn your agency into a highly profitable dynamo. In this session, Sam Williams and Jim Upson of Green Consultancy will cover best practices designed to help your agency reach 15% to 20% profitability.
(Note: This will be 7:30am PT) Learn how to turn your agency into a highly profitable dynamo. In this session, Sam Williams and Jim Upson of Green Consultancy will cover best practices designed to help your agency reach 15% to 20% profitability.
The 4A’s River States Council Board of Governors cordially invites you to join us for a 4A’s Transformation Series dinner program featuring their special guest Matt Williams, CEO of The Martin Agency. His presentation for this program will focus on how they’ve built The Martin Agency to survive and thrive for over 50 years, despite the volatility and constant changes in our business.
A Minneapolis region workshop led by Lauren Stradley (Senior Strategy Consultant of Noetic Consulting). In this workshop, you will learn a powerful strategic framework for approaching all marketing initiatives.
FREE TO MEMBERS! Programmatic advertising is no longer an optional strategy. More than two-thirds of US digital display ad spending is programmatic. Join us for the Atlanta Regional launch of the 4A’s Programmatic Workshop to learn how programmatic works and what’s involved.
Launching a new brand with an authentic voice is no easy feat. In this webinar, Kim Garcia, senior vice president, entertainment at VaynerMedia, will discuss how her team successfully creates an authentic brand presence and voice for clients on social media.
Why is the ability to manage change and risk so critical to ensuring project success? Find out when you attend Dave Po-Chedley’s interactive webinar that will cover the keys to effectively managing project changes along with the risks that can derail your projects.
90% of women feel misunderstood by advertisers, yet they control $20 Trillion of the US economy. Join Madonna Badger who will explain the purpose of her agency’s social campaign #WomenNotObjects and the importance of empathetic advertising. Attendees will learn her four filters on identifying objectification in advertising and gain a better understanding of today’s female consumer.
We all recognize that a good story can be the most effective way to make our points with clients. But it’s not always easy to find the right story, pare it to the right length (read: short!), tell it dramatically, and make sure the client gets it. The point of telling stories, of course, is to lodge important ideas and persuasive messages with clients.
The 4A’s is pleased to offer the award-winning IPA Foundation Certificate, providing entry-level talent an accelerated understanding of how the ad industry works. The fall session is open. Enroll by Friday, November 4, 2016 for your chance to take the online exam on Monday, December 5, 2016.
Explore some of the most advanced thinking and exciting work in brand experience design – and meet those who make it possible.
FREE TO MEMBERS! Join the Dallas Regional launch of the 4A’s Programmatic Workshop, powered by Quantcast’s Real Time Academy. You will learn the critical components within the ever-evolving world of programmatic.
No matter where you fall as a female professional on the corporate ladder – whether you’re just starting out, in the thick of your career looking to expand further, or at the top in search of ways to stay relevant and fresh — this 3-hour workshop will offer insights and tools to help you step into your greatest potential as an advertising professional.
Join Brent Hodgins in this kick-off session that will give you a new strategic tool to help your teams better understand a client’s true business objectives.