Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Conferences

Insights. Strategy. Vision.

February 7, 2017: Data will continue to transform creative, media and overall strategy. Join us for an in-depth discussion..

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Celebrating Unlikely Partners

The 4A’s Partner Awards will take place during Transformation 2017. We celebrate the partnerships that challenge conventional practices.

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Looking Forward For 100 Years

April 2-5, 2017: Join us — as we celebrate a century of serving the ad industry — for a look at what the next 100 years may bring.

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All Upcoming Events

Mothers@Agencies: Pilot Program

Mothers@Agencies is a 16-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is extended to February 3, 2017.

C-Suite Series: Strategies for Selling Your Agency (Session A)

Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.

C-Suite Series: Strategies for Selling Your Agency (Session B)

(Note: This will be 7:30am PT) Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.

Advertising & The Law: Critical Mistakes with Agency Contracts

Join Jim Pharo, principal at the Law Offices of James W Pharo, as he discusses a broad range of risk mitigation considerations. Attendees will learn the key provisions of client-agency agreements as well as contracts with freelancers, vendors and suppliers to uncover effective strategies for limiting agency exposure to unnecessary legal and financial risks.

Digital Acceleration Series: Analytics, Measurement & Optimization

In this webinar, Nick New will show you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Participants will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns.

The Winners’ Circle Bundle

The Winners’ Circle series explores success in today’s creative industries. Hosted by Charles Day, the renowned creative leadership advisor, the series will talk to those behind the most successful companies and the most acclaimed work, providing tools and insights to help participants navigate the highs and lows of the creative business.

The Relentless Mothers Series Bundle

Learn how to effectively support modern working mothers in an industry that can be relatively unaccommodating. Part of the 4A’s Glass Ladder Program, “The Relentless Mothers” webinar series breaks down the duality of work/life balance, illuminating how mothers (and even fathers) can and should expect to strike a balance while being a relentless force for all the things that give them purpose.

The Winners’ Circle: Talent or Luck? The Truth Behind An Iconic Campaign and Other Stories

‘The Most Interesting Man in The World’ for Dos Equis is one of the ad industry’s most recognized and awarded campaigns. But it barely made into the first client meeting. Karl Lieberman, one of the campaign’s co-creators, will describe what he’s learned about the conditions needed to make great work, and how he’s fostering those principles at Wieden + Kennedy, New York.

The Relentless Mothers Series: The ‘Why’ of Working Mom

Understanding how to realize the potential of mothers at work. Jacqueline Debien of Momentum Worldwide, will propose cultural tactics you can adapt and apply to help motivate relentless, creative mothers with purpose. Arthur Woods of Imperative will share insightful proprietary research illustrating the purpose that drives mothers in our industry.

Stop Servicing, Start Leading Series: Communications Styles – How to Build Rapport and Agreement With Clients

Join Gary Duke and learn what your own preferred communications styles are likely to be; the most common styles of clients – and what that means for how they work with you; how to recognize other people’s communications styles; and strategies for working effectively with people whose styles clash with yours.

The Results Are In…How Savvy Women Really Thrive in Advertising

Free Webinar: More than 250 women — from C-suite executives to assistants — participated in an exclusive survey and have revealed what it takes to thrive in the fast-paced, ever-changing and high-burnout advertising industry. Join life and career coach Chelsea Szabo for a complimentary webinar and get important insights compiled from the data.

The Relentless Mothers Series: Implementing A Parent Support Approach

Do you know how to provide relentless support that is as equally ambitious as the working moms & dads at your agency? It’s not easy to get it right, or know if you’re providing the kind of assistance that’s actually needed.

The Winners Circle: How To Predict The Future

Heidi Hackemer will discuss how to unlock the mystical powers of strategy to build timeless brands and explain what Joshua Tree and a truck have to do with building a 21st Century Company. This session falls under the Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.

Advertising & The Law: In’s and Out’s of Content Marketing

In this timely and relevant session Rick Kurnit, Partner of Franfurt Kurnit Klein & Selz PC, will frame the legal and regulatory requirements associated with content marketing.

2017 Launch for Leaders – NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!