We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Events

4A's 100th Anniversary

In honor of our 100th anniversary, we’re celebrating the people, agencies and ideas that drive the advertising business.

Learn More

All Upcoming Events

Mothers@Agencies: 2017 Summer Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. ​It’s a proven program that has successfully impacted women to take control and create lasting change within their work and their home. Registration deadline is May 15, 2017.

Engage & Persuade: The Art of Letting Go and Presenting with Power and Passion – Syracuse

This high energy full-day program is all about audience participation, practice, feedback and a progression of learning. Rich has been facilitating this workshop since 2008 and to date over 700 ad professionals have gone through the program.

How Behavioral Economics Justifies the Power of Creativity in Marketing

In this webinar we will summarize the key principles of behavioral economics and how they can be applied to better define marketing problems. We’ll also discuss how to use behavioral economics to develop and sell big creative ideas, as well as solve business problems. After completing this session, you’ll be able to justify creative ideas in the C-Suite.

Telling Better Brand Stories to Consumers on the Move

Michael Lieberman, Chief Strategy Officer of Kinetic North America, and Dan Levi, EVP/Chief Marketing Officer of Clear Channel Outdoor Americas, will teach you how to engage with moving audiences in meaningful ways, influence choices and behaviors, and measure outcomes along the path to purchase.

How to Win, Keep and Grow Accounts in 45 Minutes

Agencies need a faster, sharper way to stand out with clients and prospects to show they are capable of infinitely better thinking. Fast Track Team Planning is a methodology that recognizes that your agency’s success or failure is determined in a 45-minute window of opportunity.

Rock Star(t) Onboarding Series Bundle

The Rock Star(t) Onboarding Series provides entry-level employees and interns with a foundational layer designed to accelerate careers, while serving as a time-saver for inundated managers unable to oversee a lengthy onboarding process.

Rock Star(t) Onboarding Series: Shortcuts to BIG Ideas

Just starting out in the industry? Regardless of your job, creative thinking will always help you get where you need to be and stand out.
This webinar will help you recognize the difference between a bad idea, a good idea and a great idea.

Digital Horizons: Creating a Culture of Innovation

An R&D focus inside of agencies is not new, but the rate of technology and industry change is immense. Consequently, the pressure to keep pace with your clients and competitors is paramount to your future success. Formal innovation efforts are one way to future-proof your organization.

The 4A’s Transformation Series: Successfully Building Digital Services Within Your Agency

The 4A’s Transformation Series is a program that enables agency senior executives to hear from their peers who have successfully dealt with the challenges facing agencies today.

Rock Star(t) Onboarding Series: Delivery Matters – The Art of Storytelling

As new talent joining the advertising industry, you will be tasked to tell your brand’s story and motivate consumers. This webinar will show you how you can use storytelling to convey your thinking in a more compelling manner. As a result, value will be placed on your ideas.

Engage & Persuade: The Art of Letting Go and Presenting with Power and Passion – Philly

This high energy full-day program is all about audience participation, practice, feedback and a progression of learning. Rich has been facilitating this workshop since 2008 and to date over 700 ad professionals have gone through the program.

Rock Star(t) Onboarding Series: Social Media & Digital Etiquette

Transitioning into the workforce can be challenging. Knowing what to say, how to say it, and how to show up the right way can be very difficult. Worse yet, this pressure is carried into our personal online presence which is many times accessible to our bosses and co-workers. How do you balance being yourself and being a professional?

Rock Star(t) Onboarding Series: Finding Lifelong Mentors To Fast-Track Your Success

Finding mentors is critical to your success in this business. It’s important that you surround yourself with inspiring people who can help provide you with important insight and perspective as you navigate your career.

How Client Trends Are Changing Agency Selection: The Next 12 Months

Mirren’s latest client-side research is in: There are new industry changes for the year ahead. Join Brent Hodgins of Mirren Business Development as he discusses how clients are shifting to a greater focus on technology, data, insights and business performance.

Power of Podcast Advertising Bundle

This series aims to educate advertising agencies on the many different podcast advertising opportunities there are, as well as effective utilization strategies and success measurements.

Power of Podcast Advertising: Powerful Influence, Powerful Partners

So much has been said in the last several years about the booming podcast industry. Brands are just starting to discuss how podcasting fits into their brand, and agencies are left doing all the research. During this session, we’ll explore the benefits of podcast advertising and uncover myths about the podcast ad space.

Power of Podcast Advertising: Demystifying the Buying Process

In the current industry, podcast ads are currently often thought of as an extension of radio or traditional media, which puts both the brand and the podcaster at a disadvantage. This webinar will educate you on the different buying channels as well as how to truly make the most of this unique medium.

The Face of Talent 2017: Diversity Career Fair + Greenhouse

The Face of Talent 2017! The Face of Talent is a multi-day symposium that celebrates the 4A’s diversity pipeline and highlights the current year’s MAIP class. Through an interactive week long series of programing, our industry engages, challenges and hires top talent from around the country. You can register today for The Face of Talent […]