Regions

You’ve got skills. You could sell ice to polar bears.
But … you might have better luck a little farther south.


Location, location, location. Without it, your message is a no-go.
Hand us the keys. We’ll drive your message to the right neighborhood.
Sit back. Relax. We’ll get you where you need to go.

All Regional Content

First Legacy Lab™ Honors Recognizes Rare Leaders Whose Brands Are Making a Lasting Difference in The World

4A's Member

Patagonia’s Yvon Chouinard and The New Yorker’s David Remnick top the list of 10 remarkable recipients of The Legacy Lab™ Honors, a new award that recognizes rare leaders—founders and refounders of brands that are making a long-term difference in a short-term world.

How Julian Edelman, Shaun T and Kristin Kish Redefine Work for Samsonite Business Bags

Marketing & Communications

Samsonite’s marketing launch for their new line of business bags personifies how today’s work can be anything but a grind, with the help of a celebrity athlete, trainer and chef.

Phelps Launches Natrol Cognium Multimedia Campaign With Light Touch

4A's Member

The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, AOR for Natrol, the campaign strikes a lighthearted contrast in the emerging category, to date dominated by academic ads emphasizing product formulation.

Gatesman Lands Two New Accounts, Named PR AOR to Reach National and International Audiences

4A's Member

Gatesman, one of the Northeast’s premier marketing communications agencies, has been appointed PR Agency of Record (AOR) for two unique brands who are leading their respective industries in innovation and thought leadership. EbbTMTherapeutics, an early-stage medical device company, is launching a safe and drug-free treatment for insomnia. National Institute for Newman Studies (NINS), a nonprofit organization, is facilitating scholarly learning and dialogue on the relevance of Blessed John Henry Newman’s life, work and influence, while educating audiences on his hoped-for canonization by Pope Francis.

Six Steps for Getting Gen Z Involved in Philanthropy and Workplace Giving

4A's Member

Even as a 27-year-old, I’m beginning to feel old, realizing my generation — the millennials, born in the 1980s and 1990s — are quickly becoming obsolete. We’re being replaced by the younger, sassier, and even more digitally savvy Generation Z — or Gen Z for short. These are teenagers who will soon enter the workforce, drive consumerism and demand more from every industry.

Event Review — 4A’s River States Council’s Transformation Series Program

Agency Relations & Membership

The River States Council hosted their spring 4A’s Transformation Series program on June 15 at Bohan Advertising in Nashville, TN. The program enables agency senior executives to hear from their peers who have successfully dealt with the challenges facing agencies today.