Southern Region

Related Resources:
Southern Region Board

The 4A’s Southern Region includes the following councils:
Atlanta
Carolinas
Dallas
Florida
River States
South Texas

4A's Events & Training Opportunities
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What’s Happening in the 4A’s Southern Region

Hand Tool Industry Leader Selects SFW as Agency of Record

4A's Member

Channellock, Inc. a 131-year-old plier and hand tool manufacturer has selected SFW, a Greensboro-based, full-service marketing agency, as their agency of record in a two-year deal signed in early March. The engagement will include research, strategy, digital, social media, public relations and creative, with a focus on continuing to build the Channellock brand for the next generation of tool users.

Atlanta Council’s 2017 IAAS Program Graduation

Agency Relations & Membership

The Atlanta Council’s 2017 IAAS program had their class graduation on March 21, 2017. There were 32 registered students in this year’s program with 12 agencies participating (including 3 non member agencies).

These 4 Atlanta Agencies United to Promote Diversity and Inclusion in Their Hometown

Third Party Content

Advertising for Change coalition wants to help the city stand out.

Starmark International Launches Second Phase of Greater Fort Lauderdale’s “Hello Sunny” Campaign

4A's Member

Starmark, a full-service integrated communications agency, created the original campaign five years ago. Now the agency has developed the new campaign, which continues to define the climate and differentiate the destination with its breezy lifestyle and happy-go-lucky vibe, yet elevates the brand to a more sophisticated level.

SFW Adds Positions and Continues to Hire

4A's Member

SFW, a Greensboro-based marketing agency, recently added positions in research, account management, content and social media to its staff, to better serve their growing client list.

5 Questions for: Peter Mitchell, President of SFW

4A's Member

What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.