Kantar discusses media and digital predictions for 2024.

Learn about the relationship between brand trust and use of AI in this infographic from 4A’s Research.

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Adam R. Jacobson and HispanicAd examine the importance of data in targeting the Hispanic market. Insights from top Hispanic agency and marketer leaders are featured.

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

4A’s Research provides historical research to the frequently asked question, how many ads do people see in one day?

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

The News/Media Alliance releases its annual Factbook featuring research and statistics showing the effectiveness of magazines compared to other media, as well as the strong credibility and trust magazine media enjoy with their readers.

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

Check out We Are Social and Meltwater’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

The search process by which a client identifies an advertising agency partner has become complex and painful for both clients and agencies, with many wondering how it can be improved.. In late 2021, the ANA and the 4A’s developed a joint working group to understand the challenges with agency search and consider how it could […]

To uncover how CPG brands can best take advantage of CTV, Innovid, an independent ad delivery, personalization, and measurement platform, measured over 103 billion CPG video advertising impressions to provide trends, benchmarks, and actionable best practices.