Guide to Influencer Marketing

Research Services

WOMMA shares insights into current industry standards, trends, best practices, and measurement guidelines for influencer marketing. 

FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

Social Media in Food Service

Mintel examines social media usage across the generations and highlights their restaurant online reviews habits and types of food they’d share on Instagram.

The CMO Survey

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Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, trends in social media and mobile marketing, marketing organization, average marketer tenure, and more.

Brand Love and Ad Nausea

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DEFY Media and TMI Strategy studied teens and young Millennials to understand how they interact with advertising on social media.

News Use Across Social Media Platforms

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The Pew Research Center examines who gets their news from social media and what platforms they use.

Fashion on Facebook and Instagram From Top to Toe

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This article from Facebook IQ will help retailers better understand fashion buyers and learn useful words to incorporate into marketing campaigns. The countries studied include UK, France, Spain, Italy, Germany, and the US.

Beyond Skin Deep: Understanding Beauty Buyers on Facebook and Instagram

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Facebook IQ reveals some of the differences among beauty shoppers in France, Germany and the UK, the most common cosmetic topics on Facebook in the three countries, and tips for marketers to reach beauty consumers.

Social Media & Marketing Tips For Every Generation

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Check out this infographic from Women’s Marketing to see how Gen Z, Millennials, Gen X, and Baby Boomers use social media, and what they value in the shopping process.

Webinar: The New FTC Guidelines You Need to Know

4A's Member

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

TV + Facebook: Turn Up the Volume on Your Media Campaigns

Research Services

This Facebook IQ study of UK, Australia, Poland and Germany explores the ad effectiveness of campaigns placed on both TV and Facebook or Instagram. See how cross-platform strategies can improve overall audience reach and brand impact.

Power 100 Social Media Database

Research Services

The Financial Brand ranks the top banks and credit unions on Facebook, Twitter, and YouTube by likes, followers, and views.