Digital Shift in Advertising

This thing called the “World Wide Web” was no longer the playground of technogeeks. With the introduction of online services like Prodigy and America Online, suddenly everyone from schoolchildren doing homework to young moms seeking colic remedies were logging on to their (mostly) desktop computers. With so many eyeballs glued to computer screens, advertisers began shifting their attention to creating digital ads. It was the most momentous industry change since the invention of television.