Since its introduction to the ad industry 50 years ago, the strategy discipline has had an undeniable impact on the ways brands communicate.
Alex Osborn, the “O” in BBDO, is widely acknowledged as the father of brainstorming.
Three founders launch a new kind of strategy and ideas agency, Naked Communications.
4A’s StratFest is celebrating the 50th anniversary of account planning at the 2018 4A’s Strategy Festival taking place on October 9-11 in New York City. View all of the event highlights here: http://stratfest.aaaa.org/
The 4A’s absorbed APG-US. A year later renamed the 4A’s Account Planning Awards to Jay Chiat Planning Awards.
Jon Steel’s influential book, Truth, Lies & Advertising: the Art of Account Planning is published.
APG published the first How to Plan Advertising handbook.
Jay Chiat hired ex-BMP planner Jane Newman and launched account planning in the U.S.
The Account Planning Group was founded with Charles Channon as its first Chair.
Two start-up agencies, SJIP and TBWA London, followed BMP’s lead and built in planning. TBWA was led by Nigel Bogle, John Hegarty, and John Bartle, who in 1982, started their own planning-based creative agency.
At Stephen King’s insistence, JWT opened its Account Planning department, comprising 24 account planners.
Stanley Pollitt, former head of research and media at Interpublic agency Pritchard Wood & Patners, co-founded Boase Massimi Pollitt (now DDB). It launched with 11 people, including three account people and three researchers.
Jeremy Bullmore added The Planning Cycle to the T-Plan. Stephen King declared it to be “an absolutely universal aid to planning anything whatsover.”
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