September 22, 2020| New Ad Industry Diversity Data Provides A New Benchmark—And Room For Improvement Read original Forbes article here While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions. A key advertising trade organization...View Article
September 14, 2020| Diversity: Brands Miss Big Picture When Choosing Images Read original MediaPost article here: While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that...View Article
September 18, 2020| 4A’s Will Soon Debut Yearlong Leadership Program for Black Professionals The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program...View Article
September 15, 2020| Ad Industry Seeks Meeting With Apple Over Privacy Original MediaPost article Ad industry groups are seeking an “urgent” meeting with Apple to discuss the company’s planned privacy settings in the new version of its mobile operating system....View Article
September 1, 2020| Enough with the excuses – here’s where to start if you’re serious about... Original Article from The Drum ‘It’s too difficult to find talent’ is a common refrain. However, each day, there are new avenues for finding skilled employees from nearly every...View Article
August 14, 2020| 4A’s Executive VP of Government Relations on Defeating Washington D.C.’s Proposed 3% Ad... Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over....View Article
August 6, 2020| Ad Industry Launches New Organization, Will Push Google And Apple On Tracking Original MediaPost article The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could...View Article
July 29, 2020| $8.3 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 2019 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll increasing to $10.8 billion, and insured employees increasing to 155,000 employees. The 4A’s Captive continues to...View Article
July 30, 2020| It’s More Important Than Ever Agencies and Creatives Get Along Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff...View Article
July 20, 2020| 4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing...View Article
July 9, 2020| First look: 4A’s issues agency business guidance for surviving Covid-19 What does it take to be a ‘resilient agency?’ The 4A’s new report says be more prone to invest in growth areas and less promiscuous when it comes to client...View Article
July 9, 2020| We Need to Uproot Racism From the Top. It’s the Right Thing to... As the leader of David&Goliath, it begins with me. I have started an unlearning and learning process. Read the article on AdweekView Article
June 22, 2020| Equity & Inclusion in Action Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and...View Article
June 29, 2020| We’re Watching You | Consumers Demand Actions from Brands 4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.View Article
June 17, 2020| It’s Time to Do What Matters To the Black agency professionals calling for change—we hear you. There is no forum or conversation more important than the industry’s response to systemic racism. It’s time to solve the...View Article
June 3, 2020| “Enough is enough” is not enough Dear 4A’s members, In this deeply painful year for our industry and our country, the past two weeks have been heartbreaking to bear. As a nation, together witnessing violence against...View Article
