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January 16, 2019| 4A's Member Obituary: Lester Wunderman Passes Away at 98 A statement from the agency Wunderman: Lester Wunderman Passes Away at 98 “Father of Direct Marketing” Created a Trillion-Dollar Industry New York, January 11, 2019—Lester Wunderman, chairman emeritus and founder...View Article

January 16, 2019| 4A's Member Obituary: Jerry Gibbons, San Francisco Advertising Exec Jerry Gibbons, who entered San Francisco’s advertising world as a mailroom boy, rose to head several of the city’s most powerful ad agencies and led the western US office of...View Article

January 15, 2019| Research Services Half of All Video Viewing Time is Spent with Others Learn who's watching TV together, what they watch, and how they watch it in this article from MRI.View Article

January 14, 2019| Marketing & Communications Obituary: Philip Douglas Laughlin 1942-2018 It is with great sadness that the family of Philip Douglas “Doug” Laughlin announces his passing after a decades long battle with cancer on December 17, 2018, at the age...View Article

January 14, 2019| Research Services | LGBTQ Tourism & Hospitality Survey Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.View Article

January 13, 2019| Research Services | 2019 Tech and the 50+ Survey Check out this report from AARP to learn about device adoption and online behaviors of Baby Boomers and Seniors.View Article

January 11, 2019| Research Services | Mind the Data Gap | 2019 Data-Driven Marketing & Advertising Outlook Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.View Article

January 11, 2019| Marketing & Communications AdExchanger: 4A’s Marla Kaplowitz Gives Agencies Credit Where Credit Is Due Originally published in AdExchanger, January 10, 2019 By Alison Weissbrot, AdExchanger Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s,...View Article

January 10, 2019| Research Services | What’s Hot: 2019 Culinary Forecast Nation Restaurant Association's yearly survey of the top menu and food trends for the coming year.View Article