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June 1, 2020| 4A’s and VMLY&R Launch CX Council Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience...View Article
May 20, 2020| VoxComm: A Global Joint Agency-Association Announcement Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller...View Article
May 18, 2020| 4A’s Board names new Chair, Vice Chair, and six members The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s...View Article
May 15, 2020| Campaign: Pandemic democratizes creativity as talent barriers are smashed “If you remove the physical barrier of needing people to be in one location, you can have much greater diversity and inclusion,” Marla Kaplowitz, President & CEO of the 4A’s,...View Article
May 15, 2020| Digiday: Agencies, proud of office culture, prepare for remote work as the norm “Most agencies are taking a very cautious approach to returning to the workplace—they’re saying a return to workplace, not a return to work, because obviously, we’re all still working,” Simon...View Article
May 8, 2020| Advertising During Uncertain Times: A live webinar by Suzy and the 4A’s Friday, May 15, 1 – 2 p.m. ET Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) have partnered together for an exclusive research study to...View Article
May 6, 2020| ANA’s Liodice, 4A’s Kaplowitz ‘join together for growth’ 4A’s Marla Kaplowitz and ANA’s Bob Liodice joined virtually on May 4 for “Joining Together for Growth,” a conversation hosted by Jack Myers of MediaVillage. Their wide-ranging discussion included such...View Article
May 5, 2020| | Google Advertiser Identity Verification Program (AIVP) FAQs In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign...View Article
April 30, 2020| 4A’s Benefits announces Captive Medical Insurance webinars Have you faced your health-insurance renewal each year feeling you have little control, limited claims information or transparency, and a lack of options for your next policy year? Are you...View Article
April 30, 2020| 4A’s names Alison Pepper as EVP–Government Relations Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy   WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from...View Article
April 27, 2020| 4A’s Kaplowitz in MediaPost: More than one right way to guide your team... As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4A’s President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.” In...View Article
April 27, 2020| “One Community + One Voice”: 4A’s Kaplowitz joins ANA’s Bob Liodice for May... MediaVillage’s Jack Myers hosts ANA’s CEO Bob Liodice and 4A’s President and CEO Marla Kaplowitz will meet in a virtual webinar on Monday, May 4, at 1 p.m. ET, to...View Article
April 20, 2020| Ad Age honors 4A’s member agencies on its annual A-List Ad Age has released its A-List for 2020: the publication’s “celebration of the best our industry served up” in the last year. And 4A’s member agencies figured prominently in the...View Article
April 14, 2020| 4A’s responds to Nielsen’s revised TV ratings methodology As has been recently reported, Nielsen has announced its intention to combine national in-home and out-of-home TV viewership into a single data stream, for use in calculating ratings and inventory...View Article
April 6, 2020| 4A’s Advertiser Protection Bureau Publishes Cross-Industry Call to Action on Brand Suitability APB finds trusted news publishers to be brand-safe and establishes guidelines and standards for brand suitability in news   APRIL 6, 2020 —The 4A’s Advertiser Protection Bureau (APB) today released...View Article