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With New York state facing a critical shortage of long-term care workers, Iroquois Healthcare Association turned to Mower’s healthcare marketing experts for help attracting
candidates to hundreds of entry-level jobs.
The catch? Long hours and work that is both physically and emotionally demanding don’t rank high on most job seekers’ wish lists.
The result? A multimedia campaign, The Caring Gene, that has netted more than 900,000 website visits, 80,000 job searches and 31,000 click-throughs to provider job sites. The success has even sparked the campaign’s expansion across the state.
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