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August 20, 2019| 2019 Labor Billing Rate Survey Report – Order Form The 4A’s has released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry in are generally higher than those in 2014. The findings...View Article
August 16, 2019| 4A’s Foundation Releases Face of Talent 2019 Highlights   The 4A’s Foundation is proud to present highlights of the 2019 Face of Talent (FoT), supporting and honoring the 235 fellows of this year’s Multicultural Advertising Intern Program (maip)....View Article
August 7, 2019| To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers...View Article
August 5, 2019| The 5 Things You Can Do Right Now to Protect Your Brand—and Your... Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support...View Article
July 31, 2019| $8.8 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders   2018 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.5 billion, and insured employees of 151,000. The 4A’s Captive continues its...View Article
July 30, 2019| 4A’s Annual Employee Compensation Survey The 4A’s is pleased to release the 2019 update to our annual Employee Compensation Survey (also known as the 4A’s Salary Survey). We have included two new titles to this...View Article
July 24, 2019| 4A’s Releases Report: “The Quantum Age of Marketing” 4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow   The 4A’s today releases The Quantum Age of Marketing: How to Future-Make Yourself and Your Business...View Article
July 19, 2019| Partnership matters now more than ever, says 4A’s CEO See what 4A’s Leader Marla Kaplowitz has to say about the recent ANA study on in-housing.   Originally published in Campaign US, July 19, 2019 by Marla Kaplowitz, 4A’s When I read...View Article
July 19, 2019| Angus McQueen, Ackerman McQueen CEO and Former 4A’s Board Member, 1944-2019 Angus Loren McQueen August 15, 1944 — July 16, 2019   Angus McQueen had more than 50 years of communications industry experience and contributed to the strategic direction of all...View Article
July 8, 2019| | 4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed...View Article
June 17, 2019| 4A’s Board of Directors Adds Two Board Members NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S....View Article
June 24, 2019| 4 FAQ’s: 4A’s Face of Talent 1. What goes on at Face of Talent? For maip fellows, The Face of Talent is a five-day program marking the culmination of an extensive internship to prepare them for...View Article
June 4, 2019| 4A’s Releases “Measurement Priorities: The Agency Perspective” The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a...View Article
May 30, 2019| 4A’s Introduces Brand Safety Playbook The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional...View Article
May 28, 2019| 4A’s Launches Conscious Creative Movement with David&Goliath Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change   The 4A’s, the leading trade organization for marketing communications agencies,...View Article
May 22, 2019| | What Agencies Need to Know about the California Consumer Privacy Act The 4A's has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices,...View Article