Featured Content
May 3, 2021| 4A’s Leadership Team Changes Reflect the Growing Needs of Membership Base The 4A’s has made a series of promotions and new hires to its leadership team to better serve its members. The trade organization announced several new roles to build on the organization’s...View Article
April 23, 2021| Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic The company sets targets to become entirely net zero by 2030 with reduced travel, renewable power sources. Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has...View Article
April 19, 2021| Opinion: The Future of Work Includes Burnout – Unless Agencies Invest in Their... We need new ways of working that benefit the people that do great work—not the work itself   By Marla Kaplowitz, President and CEO, 4A’s The future of work in...View Article
April 7, 2021| Beyond The Pledge: Embracing Data Transparency Data transparency is critical to address the equity, diversity and inclusion challenges all businesses face   On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture...View Article
March 24, 2021| R/GA and 4A’s Join Forces with Adweek for the EDI Podcast Series: Beyond... The four-part series featuring honest conversations about accountability ahead of the one-year mark of the world’s racial reckoning    New York, NY–March 24, 2021–R/GA and the 4A’s, in partnership with...View Article
March 24, 2021| Beyond the Pledge: Equity in Advertising R/GA’s Jai Tedeschi chats with the 4A’s Simon Fenwick about systemic issues rooted in organizations   There was a groundswell of support in corporate America last summer on issues of...View Article
March 23, 2021| Ad World Looks To The Future Of Work Post-Covid 2021 will bring new challenges in navigating hybrid workplaces   It’s been one year since COVID lockdowns sent the ad world remote—­the antithesis of the handshake deals and late-night pitch...View Article
March 23, 2021| ‘Location-based identity is no longer valid’: Firms say remote working has eroded geographical... The rise of working from home has meant that people are working from anywhere and everywhere. As long as deadlines get met, invoices get paid and Zoom backgrounds are sufficiently...View Article
March 19, 2021| 4As Report: Agencies Stepped Up In Times Of Trouble A new study from the American Association of Advertising Agencies finds that member agencies feel a sense of accomplishment about how they stepped up to help clients navigate the challenging,...View Article
March 16, 2021| iProspect repositions globally as full-service media agency The agency unveiled its go-to-market after merging with Vizeum in November. iProspect is getting a big boost under Dentsu’s new strategy to consolidate from 160 brands to six globally. The...View Article
March 15, 2021| Here’s How Brands and Marketers Are Navigating the All-Virtual SXSW 2021 Participants are leaning on VR and mailers to bring the festival into the homes of attendees When South by Southwest was canceled last year—just days before the event was slated...View Article
March 8, 2021| 28 powerful Black leaders in marketing and media The inaugural list of powerful leaders in marketing, advertising, public relations and media. Having control and influence over people and events is a key attribute of being a powerful leader....View Article
March 4, 2021| Duncan Channon Names Kumi Croom as First Director, Collaboration and Equity The appointment marks the independent agency’s first DEI leadership role Independent San Francisco agency Duncan Channon has appointed Kumi Croom as its first designated DEI leader. Read more in Adweek...View Article
March 3, 2021| TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response...View Article
March 1, 2021| Horizon Media Vet Serena Duff Has Died She helped the agency build up its Los Angeles office   Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade,...View Article