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August 24, 2021| 4A’s Releases An Agency Review Participation Contract To Curb Ghosting and Other Bad... The agreement has nine key points centered around concerns voiced by members of the industry. The 4A’s is releasing an agency review participation agreement with standards for an agency and potential...View Article
August 11, 2021| What Marketers Need to Know About Greenwashing in Advertising A new body of research from the 4A’s outlines how agencies can (and should) approach environmental claims in their brand messaging   The American Association of Advertising Agencies, better known...View Article
August 9, 2021| The 4A’s Foundation celebrates interns with a full week of events The 4A’s Face of Talent event includes a virtual conference, diversity career fair and portfolio review.   The 4A’s Foundation is honoring college students in its Multicultural Advertising Intern Program...View Article
August 2, 2021| APB Blog – Importance of a Trusted Ecosystem Today, the 4A’s Advertiser Protection Bureau (APB) is issuing a pledge of support from its members for third-party measurement & evaluations on every single ad impression. The advertising industry is...View Article
July 22, 2021| NBCUniversal Partners with Ad-ID to Launch a New Standard for Advertisers Across One... NBCUniversal’s Partnership with Ad-ID Ensures a Better Viewer Experience and Optimizes Outcomes for Advertisers Deal Builds on the Success of Peacock Relationship, Helping to Manage and Deliver a Pristine Viewing Experience...View Article
July 22, 2021| NBCUniversal Adopts Ad Identifier to Help Fix Problems Like Ad Repetition Collaboration between 4A’s and ANA expands on existing work on broadcaster’s Peacock streaming service NBCUniversal is looking to clean up things like repetitive ads and brands running commercials next to those...View Article
July 14, 2021| The 4A’s and Reset Digital Launch Universal Inclusion New programmatic platform aims to eliminate bias to drive more meaningful connections between brands and consumers   New York, NY, July 14, 2021 – The American Association of Advertising Agencies...View Article
July 13, 2021| Marketing Briefing: ‘A real competition for talent’: 4A’s CEO Marla Kaplowitz on agencies... This summer, many marketers and agency execs have been aiming to figure out what a return to normal — whatever that means — looks like in practice. Part of getting...View Article
July 13, 2021| Agency Review Horror Stories and How to Give up the Ghost The pandemic made some bad practices even worse. Here are suggestions and solutions for making the search process more productive and less painful   RFPs have long been far from...View Article
June 29, 2021| | Marketers are quitting their jobs—why the industry should brace for an exodus In a ‘buyers’ market,’ workers and executives are quitting in droves for better opportunities—or none at all   Late at night, in the stillness of the home office, there is...View Article
June 25, 2021| 4 Trends From the 2021 Cannes Lions Festival Creative leaders discuss the biggest themes to emerge from the virtual-only conference As this year’s Cannes Lions Festival wraps up, instead of the massive rush of advertisers rushing to the...View Article
June 24, 2021| Campaign Chemistry: 4A’s CEO Marla Kaplowitz Kaplowitz discusses the 4A’s big focus areas: diversity, equity and inclusion and the return to the office. The industry is making progress on moving the DE&I conversation beyond the ‘D’...View Article
June 4, 2021| ‘It gets really tricky’: With vaccine mandates, incentives now legal, here’s what it... Last week the Equal Employment Opportunity Commission confirmed that U.S. employers can legally mandate vaccines for returning workers if they choose to, and vaccine incentives have also been rubber stamped, with a...View Article
June 10, 2021| WTF is a hybrid event anyway? The new challenges & opportunities for events Virtual events proved their worth during lockdown. Now with more and more live events looming on the horizon, marketers are spending a lot of time talking about a hybrid approach....View Article
May 25, 2021| One year later: where agencies stand in the fight against racism in the... By Marla Kaplowitz, President & CEO, The 4A’s May 25, 2020 marks a deeply painful day in American history: the murder of George Floyd. It is impossible to reflect upon...View Article
May 26, 2021| Advertising executive Bob Bloom dies at 87 Bloom built a creative agency in Dallas that would compete on a national level and then went to New York to help build Publicis, one of the world’s largest ad...View Article