March 25, 2019| Media Services MRC Issues Draft Version of Cross-Media Audience Measurement Standards For Video; Opens 60-Day... Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make...View Article

March 22, 2019| Government Relations 4A’s Submits Comments Opposing California Data Broker Bill Although it hasn’t yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the...View Article

February 20, 2019| Government Relations 4A’s Presents Concerns with California Consumer Privacy Act (CCPA) Alison Pepper, SVP, 4A's Government Relations, delivered a statement at the California Attorney General's hearing in Fresno, regarding member agencies' concerns about the California Consumer Privacy Act. Issues include consent,...View Article

February 11, 2019| 4A's Campaign US: FTC Commissioner Noah Phillips to speak at 4A’s Decisions 20/20 Originally published in Campaign US, February 11, 2019 By Oliver McAteer, Campaign US The Federal Trade Commission’s leader has confirmed he will be speaking at the 4A’s Decisions 20/20 conference as intense...View Article

February 7, 2019| Marketing & Communications While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into...   CIMM and 4As Present TV Attribution Providers Study at 8th Annual CIMM Cross-Platform Video Measurement and Data Summit  New York, February 7, 2019 — While industry leaders express optimism...View Article

February 7, 2019| 4A's Ad Age (Podcast): Marla Kaplowitz of the 4A’s is an Agency Cheerleader in... Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency...View Article

February 1, 2019| Marketing & Communications AdExchanger: Ad Trade Orgs Appeal To California AG: Clarify Your Privacy Law, Please Originally published in AdExchanger, January 31, 2019 By Allison Schiff, AdExchanger Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer...View Article

January 29, 2019| 4A's Member AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry...View Article

January 24, 2019| Jesse Jones 2018/2019 Leave Benefits Report A survey on Leave Benefits covering Separate vacation, Sick, and Personal Days Off Policies, Paid Time Off (PTO) Policies, Unlimited Days Off Policies, Bereavement days, Volunteer days and Summer hours...View Article

January 23, 2019| Chick Foxgrover Adweek: 5G Isn’t a Reality Yet, but It’s Looking Promising Originally published in Adweek, January 18, 2019 By Chick Foxgrover, EVP, Creative Technology and Innovation, 4A’s Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what...View Article

January 18, 2019| Marketing & Communications Making the Best Places to Work Even Better By Marla Kaplowitz President & CEO, 4A’s “Strength lies in differences, not in similarities.” —Stephen R. Covey This month, Ad Age published its 2019 list of the Best Places to Work. Kudos to all...View Article

January 11, 2019| Marketing & Communications AdExchanger: 4A’s Marla Kaplowitz Gives Agencies Credit Where Credit Is Due Originally published in AdExchanger, January 10, 2019 By Alison Weissbrot, AdExchanger Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s,...View Article

January 7, 2019| Marketing & Communications 4A’s Submits Comments on Upcoming FTC Privacy Hearing 4A’s recently submitted comments on the FTC’s upcoming February hearing on Competition and Consumer Protection in the 21st Century. 4A’s joined the ANA, IAB, AAF, and others to provide comments...View Article

January 7, 2019| Marketing & Communications Marketing Dive: 7 trends set to shape marketing in 2019 The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a...View Article

January 4, 2019| Marketing & Communications Campaign US: One-word answers with 4A’s leader Marla Kaplowitz The trade association CEO tells us what external agencies bring to the table that in-house shops do not.   Originally published in Campaign US, January 4, 2019 by Lindsay Stein, Campaign US To...View Article