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June 4, 2019| 4A's Member Bulletin: 4A’s Releases “Measurement Priorities: The Agency Perspective” The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a...View Article

May 30, 2019| Government Relations Member Bulletin: 4A’s Introduces Brand Safety Playbook The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional...View Article

May 28, 2019| 4A's Partnerships 4A’s Launches Conscious Creative Movement with David&Goliath Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change The 4A’s, the leading trade organization for marketing communications agencies,...View Article

May 22, 2019| Government Relations | Member Bulletin: What Agencies Need to Know about the California Consumer Privacy Act The 4A's has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices,...View Article

May 14, 2019| 4A's In Case You Missed It: May 2019 Newsletter Our member newsletter 4A’s #ICYMI provides a glimpse inside the advertising industry and the association with news and updates on 4A’s members, upcoming events, professional development opportunities, and much more....View Article

May 3, 2019| Third Party Content Adweek: 4A’s and Made of Millions Call on Agency Employees to Start Conversations... ‘Dear Manager’ campaign addresses a pervasive problem in the industry By Erik Oster, Adweek, May 3, 2009 Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental...View Article

April 30, 2019| Research Services Transcendent: How Augmented Reality is Shaping the Hospitality Industry If your next hotel stay includes a sneak peek at the layout of your room, or a set of virtual keys in your mobile device, you’re seeing how the hospitality...View Article

April 22, 2019| 4A's JPC 2019 Commercials Contracts: Memorandum of Agreements The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining...View Article

April 12, 2019| People & Culture 4A’s Foundation Adds Eight New Board Members Puts Greater Emphasis on Inclusion, Community and Opportunity with New Mission and Approach NEW YORK, NY — The 4A’s Foundation announced today that it will add seven new members...View Article

April 8, 2019| Government Relations New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All... Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and...View Article

April 8, 2019| Third Party Content Futureproofing Media Client-Agency Partnerships By Robert Rakowitz, Global Media Director, Mars Inc. The other day, I was invited onto a panel at the 4As Decisions 2020 to discuss “How Collaboration Gets Results.” Along with...View Article

April 4, 2019| 4A's Member SEE IT & BE IT Q&A: Marina Filippelli, Orcí Chief Operating Officer (COO) & Director of Client Services at Orcí Words of advice to young talent “Never be afraid to speak up and ask questions. Listen to every...View Article

April 3, 2019| Marketing & Communications SAG-AFTRA and Joint Policy Committee Reach Tentative Agreement on Successor Contracts Landmark Deal Modernizes Commercials Contracts FOR IMMEDIATE RELEASE NEW YORK, (APRIL 2, 2019) — Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and The Joint Policy Committee, LLC (JPC)...View Article

March 25, 2019| 4A's Member GroupM POV: Agencies – A Basis For Optimism By Brian Wieser, CFA Global President, Business Intelligence, GroupM Doom and gloom seems to be a natural state of being for much of the agency industry. However, is it really...View Article

March 25, 2019| Media Services MRC Issues Draft Version of Cross-Media Audience Measurement Standards For Video; Opens 60-Day... Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make...View Article

March 22, 2019| Government Relations 4A’s Submits Comments Opposing California Data Broker Bill Although it hasn’t yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the...View Article