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June 10, 2021| WTF is a hybrid event anyway? The new challenges & opportunities for events Virtual events proved their worth during lockdown. Now with more and more live events looming on the horizon, marketers are spending a lot of time talking about a hybrid approach....View Article
May 25, 2021| One year later: where agencies stand in the fight against racism in the... By Marla Kaplowitz, President & CEO, The 4A’s May 25, 2020 marks a deeply painful day in American history: the murder of George Floyd. It is impossible to reflect upon...View Article
May 26, 2021| Advertising executive Bob Bloom dies at 87 Bloom built a creative agency in Dallas that would compete on a national level and then went to New York to help build Publicis, one of the world’s largest ad...View Article
May 21, 2021| The 4A’s Welcomes Kyle Allen, Michelle Headley, And Helen Lin To Its Board... NEW YORK, MAY 21, 2021 — The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, announced today the appointments of...View Article
May 3, 2021| 4A’s shakes up leadership team in diversity push The new roles aim to better represent needs across independent agencies and holding companies. The American Association of Advertising Agencies (4A’s) is shaking up its executive leadership team in a...View Article
May 3, 2021| 4A’s Leadership Team Changes Reflect the Growing Needs of Membership Base The 4A’s has made a series of promotions and new hires to its leadership team to better serve its members. The trade organization announced several new roles to build on the organization’s...View Article
April 23, 2021| Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic The company sets targets to become entirely net zero by 2030 with reduced travel, renewable power sources. Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has...View Article
April 19, 2021| Opinion: The Future of Work Includes Burnout – Unless Agencies Invest in Their... We need new ways of working that benefit the people that do great work—not the work itself   By Marla Kaplowitz, President and CEO, 4A’s The future of work in...View Article
April 7, 2021| Beyond The Pledge: Embracing Data Transparency Data transparency is critical to address the equity, diversity and inclusion challenges all businesses face   On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture...View Article
March 24, 2021| R/GA and 4A’s Join Forces with Adweek for the EDI Podcast Series: Beyond... The four-part series featuring honest conversations about accountability ahead of the one-year mark of the world’s racial reckoning    New York, NY–March 24, 2021–R/GA and the 4A’s, in partnership with...View Article
March 24, 2021| Beyond the Pledge: Equity in Advertising R/GA’s Jai Tedeschi chats with the 4A’s Simon Fenwick about systemic issues rooted in organizations   There was a groundswell of support in corporate America last summer on issues of...View Article
March 23, 2021| Ad World Looks To The Future Of Work Post-Covid 2021 will bring new challenges in navigating hybrid workplaces   It’s been one year since COVID lockdowns sent the ad world remote—­the antithesis of the handshake deals and late-night pitch...View Article
March 23, 2021| ‘Location-based identity is no longer valid’: Firms say remote working has eroded geographical... The rise of working from home has meant that people are working from anywhere and everywhere. As long as deadlines get met, invoices get paid and Zoom backgrounds are sufficiently...View Article
March 19, 2021| 4As Report: Agencies Stepped Up In Times Of Trouble A new study from the American Association of Advertising Agencies finds that member agencies feel a sense of accomplishment about how they stepped up to help clients navigate the challenging,...View Article
March 16, 2021| iProspect repositions globally as full-service media agency The agency unveiled its go-to-market after merging with Vizeum in November. iProspect is getting a big boost under Dentsu’s new strategy to consolidate from 160 brands to six globally. The...View Article