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July 19, 2019| Campaign US: Partnership matters now more than ever, says 4A’s CEO See what 4A’s Leader Marla Kaplowitz has to say about the recent ANA study on in-housing.   Originally published in Campaign US, July 19, 2019 by Marla Kaplowitz, 4A’s When I read...View Article
July 19, 2019| Obituary: Angus McQueen, Ackerman McQueen CEO and Former 4A’s Board Member, 1944-2019 Angus Loren McQueen August 15, 1944 — July 16, 2019   Angus McQueen had more than 50 years of communications industry experience and contributed to the strategic direction of all...View Article
July 8, 2019| | Member Bulletin: 4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed...View Article
June 17, 2019| Member Bulletin: 4A’s Board of Directors Adds Two Board Members NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S....View Article
June 24, 2019| 4 FAQ’s: 4A’s Face of Talent 1. What goes on at Face of Talent? For maip fellows, The Face of Talent is a five-day program marking the culmination of an extensive internship to prepare them for...View Article
June 4, 2019| Member Bulletin: 4A’s Releases “Measurement Priorities: The Agency Perspective” The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a...View Article
May 30, 2019| Member Bulletin: 4A’s Introduces Brand Safety Playbook The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional...View Article
May 28, 2019| 4A’s Launches Conscious Creative Movement with David&Goliath Conscious Creative to serve as a rallying cry for the industry to focus its power on creating positive change   The 4A’s, the leading trade organization for marketing communications agencies,...View Article
May 22, 2019| | Member Bulletin: What Agencies Need to Know about the California Consumer Privacy Act The 4A's has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices,...View Article
May 14, 2019| In Case You Missed It: May 2019 Newsletter Our member newsletter 4A’s #ICYMI provides a glimpse inside the advertising industry and the association with news and updates on 4A’s members, upcoming events, professional development opportunities, and much more....View Article
May 3, 2019| Adweek: 4A’s and Made of Millions Call on Agency Employees to Start Conversations... ‘Dear Manager’ campaign addresses a pervasive problem in the industry By Erik Oster, Adweek, May 3, 2009 Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental...View Article
April 30, 2019| Transcendent: How Augmented Reality is Shaping the Hospitality Industry If your next hotel stay includes a sneak peek at the layout of your room, or a set of virtual keys in your mobile device, you’re seeing how the hospitality...View Article
April 22, 2019| JPC 2019 Commercials Contracts: Memorandum of Agreements The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining...View Article
April 12, 2019| 4A’s Foundation Adds Eight New Board Members Puts Greater Emphasis on Inclusion, Community and Opportunity with New Mission and Approach   NEW YORK, NY — The 4A’s Foundation announced today that it will add seven new members...View Article
April 8, 2019| New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All... Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and...View Article
April 8, 2019| Futureproofing Media Client-Agency Partnerships By Robert Rakowitz, Global Media Director, Mars Inc. The other day, I was invited onto a panel at the 4As Decisions 2020 to discuss “How Collaboration Gets Results.” Along with...View Article