May 3, 2019| Third Party Content Adweek: 4A’s and Made of Millions Call on Agency Employees to Start Conversations... ‘Dear Manager’ campaign addresses a pervasive problem in the industry By Erik Oster, Adweek, May 3, 2009 Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental...View Article

April 30, 2019| Research Services Transcendent: How Augmented Reality is Shaping the Hospitality Industry If your next hotel stay includes a sneak peek at the layout of your room, or a set of virtual keys in your mobile device, you’re seeing how the hospitality...View Article

April 22, 2019| 4A's JPC 2019 Commercials Contracts: Memorandum of Agreements The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining...View Article

April 12, 2019| People & Culture 4A’s Foundation Adds Eight New Board Members Puts Greater Emphasis on Inclusion, Community and Opportunity with New Mission and Approach   NEW YORK, NY — The 4A’s Foundation announced today that it will add seven new members...View Article

April 8, 2019| Government Relations New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All... Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and...View Article

April 8, 2019| Third Party Content Futureproofing Media Client-Agency Partnerships By Robert Rakowitz, Global Media Director, Mars Inc. The other day, I was invited onto a panel at the 4As Decisions 2020 to discuss “How Collaboration Gets Results.” Along with...View Article

April 4, 2019| 4A's Member SEE IT & BE IT Q&A: Marina Filippelli, Orcí Chief Operating Officer (COO) & Director of Client Services at Orcí   Words of advice to young talent “Never be afraid to speak up and ask questions. Listen to every...View Article

April 3, 2019| Marketing & Communications SAG-AFTRA and Joint Policy Committee Reach Tentative Agreement on Successor Contracts Landmark Deal Modernizes Commercials Contracts FOR IMMEDIATE RELEASE NEW YORK, (APRIL 2, 2019) — Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and The Joint Policy Committee, LLC (JPC)...View Article

March 25, 2019| 4A's Member GroupM POV: Agencies – A Basis For Optimism By Brian Wieser, CFA Global President, Business Intelligence, GroupM Doom and gloom seems to be a natural state of being for much of the agency industry.  However, is it really...View Article

March 25, 2019| Media Services MRC Issues Draft Version of Cross-Media Audience Measurement Standards For Video; Opens 60-Day... Addresses electronic measurement of video advertising and content audiences, with subsequent phases planned to focus on display and audio Release marks start of final phase of the Making Measurement Make...View Article

March 22, 2019| Government Relations 4A’s Submits Comments Opposing California Data Broker Bill Although it hasn’t yet clarified the complexity of operational challenges presented by the California Consumer Privacy Act (CCPA), the California State Assembly has proposed another bill intended to regulate the...View Article

February 20, 2019| Government Relations 4A’s Presents Concerns with California Consumer Privacy Act (CCPA) Alison Pepper, SVP, 4A's Government Relations, delivered a statement at the California Attorney General's hearing in Fresno, regarding member agencies' concerns about the California Consumer Privacy Act. Issues include consent,...View Article

February 11, 2019| 4A's Campaign US: FTC Commissioner Noah Phillips to speak at 4A’s Decisions 20/20 Originally published in Campaign US, February 11, 2019 By Oliver McAteer, Campaign US The Federal Trade Commission’s leader has confirmed he will be speaking at the 4A’s Decisions 20/20 conference as intense...View Article

February 7, 2019| Marketing & Communications While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into...   CIMM and 4As Present TV Attribution Providers Study at 8th Annual CIMM Cross-Platform Video Measurement and Data Summit  New York, February 7, 2019 — While industry leaders express optimism...View Article

February 7, 2019| 4A's Ad Age (Podcast): Marla Kaplowitz of the 4A’s is an Agency Cheerleader in... Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency...View Article