April 19, 2021| Opinion: The Future of Work Includes Burnout – Unless Agencies Invest in Their... We need new ways of working that benefit the people that do great work—not the work itself By Marla Kaplowitz, President and CEO, 4A’s The future of work in...View Article
April 7, 2021| Beyond The Pledge: Embracing Data Transparency Data transparency is critical to address the equity, diversity and inclusion challenges all businesses face On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture...View Article
March 24, 2021| R/GA and 4A’s Join Forces with Adweek for the EDI Podcast Series: Beyond... The four-part series featuring honest conversations about accountability ahead of the one-year mark of the world’s racial reckoning New York, NY–March 24, 2021–R/GA and the 4A’s, in partnership with...View Article
March 24, 2021| Beyond the Pledge: Equity in Advertising R/GA’s Jai Tedeschi chats with the 4A’s Simon Fenwick about systemic issues rooted in organizations There was a groundswell of support in corporate America last summer on issues of...View Article
March 23, 2021| Ad World Looks To The Future Of Work Post-Covid 2021 will bring new challenges in navigating hybrid workplaces It’s been one year since COVID lockdowns sent the ad world remote—the antithesis of the handshake deals and late-night pitch...View Article
March 23, 2021| ‘Location-based identity is no longer valid’: Firms say remote working has eroded geographical... The rise of working from home has meant that people are working from anywhere and everywhere. As long as deadlines get met, invoices get paid and Zoom backgrounds are sufficiently...View Article
March 19, 2021| 4As Report: Agencies Stepped Up In Times Of Trouble A new study from the American Association of Advertising Agencies finds that member agencies feel a sense of accomplishment about how they stepped up to help clients navigate the challenging,...View Article
March 16, 2021| iProspect repositions globally as full-service media agency The agency unveiled its go-to-market after merging with Vizeum in November. iProspect is getting a big boost under Dentsu’s new strategy to consolidate from 160 brands to six globally. The...View Article
March 15, 2021| Here’s How Brands and Marketers Are Navigating the All-Virtual SXSW 2021 Participants are leaning on VR and mailers to bring the festival into the homes of attendees When South by Southwest was canceled last year—just days before the event was slated...View Article
March 8, 2021| 28 powerful Black leaders in marketing and media The inaugural list of powerful leaders in marketing, advertising, public relations and media. Having control and influence over people and events is a key attribute of being a powerful leader....View Article
March 4, 2021| Duncan Channon Names Kumi Croom as First Director, Collaboration and Equity The appointment marks the independent agency’s first DEI leadership role Independent San Francisco agency Duncan Channon has appointed Kumi Croom as its first designated DEI leader. Read more in Adweek...View Article
March 3, 2021| TikTok, Facebook, Snap, Pinterest and Twitch on reinventing shopping with social commerce When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response...View Article
March 1, 2021| Horizon Media Vet Serena Duff Has Died She helped the agency build up its Los Angeles office Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade,...View Article
March 1, 2021| Terminix Taps The Martin Agency and Mediahub As Agencies of Record Appointment exterminates relationship with Barkley, which only won the account last year Terminix has tapped Interpublic Group of Cos.’ The Martin Agency and Mediahub as its agencies of record across...View Article
February 25, 2021| The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to... Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have...View Article
February 22, 2021| Spotify Announces Ad Network In Push To Monetize The Audio-Only Market At virtual event, audio giant reveals new podcasts and ad tools Spotify announced a new advertising marketplace — the Spotify Audience Network — that will allow brands to tap into the streaming...View Article
