June 29, 2020| Research Services We’re Watching You | Consumers Demand Actions from Brands 4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.View Article

June 17, 2020| 4A's It’s Time to Do What Matters To the Black agency professionals calling for change—we hear you. There is no forum or conversation more important than the industry’s response to systemic racism. It’s time to solve the...View Article

June 3, 2020| 4A's “Enough is enough” is not enough Dear 4A’s members, In this deeply painful year for our industry and our country, the past two weeks have been heartbreaking to bear. As a nation, together witnessing violence against...View Article

June 1, 2020| 4A's 4A’s and VMLY&R Launch CX Council Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience...View Article

May 20, 2020| 4A's VoxComm: A Global Joint Agency-Association Announcement Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller...View Article

May 18, 2020| 4A's 4A’s Board names new Chair, Vice Chair, and six members The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s...View Article

May 15, 2020| 4A's Campaign: Pandemic democratizes creativity as talent barriers are smashed “If you remove the physical barrier of needing people to be in one location, you can have much greater diversity and inclusion,” Marla Kaplowitz, President & CEO of the 4A’s,...View Article

May 15, 2020| 4A's Digiday: Agencies, proud of office culture, prepare for remote work as the norm “Most agencies are taking a very cautious approach to returning to the workplace—they’re saying a return to workplace, not a return to work, because obviously, we’re all still working,” Simon...View Article

May 8, 2020| 4A's Advertising During Uncertain Times: A live webinar by Suzy and the 4A’s Friday, May 15, 1 – 2 p.m. ET Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) have partnered together for an exclusive research study to...View Article

May 6, 2020| 4A's ANA’s Liodice, 4A’s Kaplowitz ‘join together for growth’ 4A’s Marla Kaplowitz and ANA’s Bob Liodice joined virtually on May 4 for “Joining Together for Growth,” a conversation hosted by Jack Myers of MediaVillage. Their wide-ranging discussion included such...View Article

May 5, 2020| 4A's | Google Advertiser Identity Verification Program (AIVP) FAQs In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign...View Article

April 30, 2020| 4A's 4A’s Benefits announces Captive Medical Insurance webinars Have you faced your health-insurance renewal each year feeling you have little control, limited claims information or transparency, and a lack of options for your next policy year? Are you...View Article

April 30, 2020| Government Relations 4A’s names Alison Pepper as EVP–Government Relations Pepper succeeds Dick O’Brien, who retires after 19 years of industry advocacy   WASHINGTON, April 30, 2020 — The 4A’s has named Alison Pepper as its EVP–Government Relations, promoted from...View Article

April 27, 2020| 4A's 4A’s Kaplowitz in MediaPost: More than one right way to guide your team... As the coronavirus crisis continues evolving, “Timing and tone is the key to achieving resonance,” 4A’s President & CEO Marla Kaplowitz writes in MediaPost. “There is no one-size-fits-all answer.” In...View Article

April 27, 2020| 4A's “One Community + One Voice”: 4A’s Kaplowitz joins ANA’s Bob Liodice for May... MediaVillage’s Jack Myers hosts ANA’s CEO Bob Liodice and 4A’s President and CEO Marla Kaplowitz will meet in a virtual webinar on Monday, May 4, at 1 p.m. ET, to...View Article