The 4A’s is launching a unique, far-ranging program aimed at creating safe work environments that eliminate behaviors of discrimination, harassment, bullying, intimidation and retaliation. The program, called Enlightened Workplace Certification®, recognizes that the advertising industry, and the agency workforce, is not immune to the bigotry, racism, sexism and misogyny in the headlines today.
More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.
4A’s CES Report 2018
In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.
Inside the Campaign: Connelly Partners’ “Trusted by Those Who Know” for Gorton’s Seafood
Inside the Campaign: Doe-Anderson’s “Look for the N” for Norton Healthcare