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November 9, 2018| 84% Less Fraud in TAG-Certified Distribution Channels, Study Shows The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released an updated analysis by The 614 Group that shows...View Article
October 31, 2018| DAA Leads New Effort To Increase Transparency In Political Advertising Just how big is the digital political advertising marketplace? According to the ad research group Burrell Associates, digital political advertising is expected to total almost $2 billion by the time...View Article
October 30, 2018| You’re Invited to the Screenings of “The City That Sold America” "The City That Sold America" is being screened in New York City, as part of DOC NYC. The screening date is November 11, Sunday, at 2pm, at the IFC Theater...View Article
October 26, 2018| Inside the Campaign: “Uncle Roberto” tells a story every U.S. Hispanic can relate... The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from...View Article
October 24, 2018| Kavanaugh and Commercial Speech Associate Justice Brett Kavanaugh was confirmed to the Supreme Court on Saturday, October 6, by one of the slimmest approval margins ever for a Supreme Court Justice. While the fall-out...View Article
October 23, 2018| ANA Report On In-Housing Isn’t Telling The Full Story, Says 4A’s Op-ed from Marla Kaplowitz, President and CEO, 4A's. Original published on AdAge.comView Article
October 23, 2018| New Proprietary Research from the 4A’s | Taking a Pulse on Advertising kNOW Instant Insights from Critical Mix surveyed consumers about their attitudes towards advertising, exclusively for the 4A's.View Article
October 22, 2018| Strategy Festival 2018 Report From the inner workings of the brain to outer space, a lot of ground was covered at this year’s StratFest conference, which took place from October 9 to 11 in...View Article
October 22, 2018| | 2018 Employee Compensation Study Completed The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of...View Article
October 22, 2018| | JPC Notice to Agency Authorizers & SAG-AFTRA Signatories + Production Planning Considerations The Joint Policy Committee has issued an important notice pertaining to the 2019 SAG-AFTRA commercials contract considerations. All 4A's creative, production, business affairs and legal community leaders are urged to carefully...View Article