Upcoming Webinars
Archived Webinars
Check out previous webinars that have been archived in our Courses library. Watch them On Demand and keep up to date with the latest in our industry.
Filling the Gaps: How Synthetic Data is Reshaping the Marketing Landscape
Join Arima and the Plus Company as we go beyond the recent 4As white paper release on synthetic data (add link) and discuss how to create privacy-compliant synthetic populations by combining person-level attributes from census data, market research, mobility patterns, and purchase behavior. The result: synthetic datasets that statistically mirror real society at the individual level, ready to power various marketing use cases.
Context Is King: How To Win in the Age of AI
In this session, we’ll unpack how LLMs actually work (in plain English) and how to gain a sustainable competitive advantage using the same tools as everyone else. You’ll learn why AI strategy is really data and workflow strategy, how to turn your spreadsheets and data into usable context and how to embed AI into your daily workflows.
Workhacks: Protecting the Brand
Please note this Workhacks session is scheduled in EST. Go behind the scenes of client deliverables and explore…
Workhacks: Decoding the Dashboard
Data Literacy Pt. 1: Spotting the Wins and Warnings As the industry pivots toward the high-stakes negotiations of…
Expert Network Series Webinar Recordings
Expert Network Speaker Series Designed to give members direct access to thought leaders and practitioners who are actively…
Creative, Media, and Growth: How Agencies Are Choosing Where to Lead
As client expectations continue to evolve, agencies are making intentional decisions about where to invest, differentiate, and scale.…
