The announcement was made by MediaCom Worldwide CEO Stephen Allan, who said Goldhersz is replacing Doug Checkeris, who resigned his post to pursue other interests. Allan said Checkeris will remain with MediaCom during a transitional period before leaving the agency.
Since 2004 Goldhersz has served as Vice Chairman, Worldwide Chief Operating Officer of MediaCom Worldwide. In this role he also serves as the global head of digital for the agency and oversees the global leaders of the network’s key agency services including business science, research, insight, data solutions, media optimization and strategic planning. In making the announcement, Allan said Goldhersz will retain these responsibilities while taking on the North American CEO role.
“Harvey is uniquely qualified for this important and challenging job,” said Allan. “His extensive experience with global clients and services, and his groundbreaking work with MediaCom’s digital services make him the ideal person to run our North American operations.”
During his 28-year tenure with MediaCom, Goldhersz has held a succession of increasingly responsible executive roles and worked on a wide range of multinational client accounts, including Procter & Gamble, Dell, Kraft, Sprint, Volkswagen/Audi, Canon, Novartis and Panasonic, among others.
Allan added: “I would like to thank Doug Checkeris for his many contributions and accomplishments, firstly as our CEO in Canada and later as our North American CEO for the past three-plus years. I would also like to thank Doug for staying on for a period of time to help us make this important transition.”
As head of MediaCom North America, Goldhersz will be responsible for the management and operation of all MediaCom activities in six cities in the US and Canada, overseeing an agency with over 1,000 employees and an estimated $7.4 billion in billings, according to RECMA. He will remain based in the agency’s New York office and will report to Allan.
From 1998 until 2004, Goldhersz served as Founder and Chief Executive Officer of MediaCom Digital and CEO of Beyond Interactive. During this time he successfully merged four entities-Beyond Interactive, MediaCom Digital, media.com, and Grey E-Media. Under his leadership, MediaCom has grown to become the largest integrated interactive media agency network in the industry, as ranked independently by RECMA. As Founder and CEO of MediaCom Digital, he created one of the industry’s first companies to deliver integrated online and offline media solutions for e-commerce marketers and interactive brands.
Prior to his roles at MediaCom Digital, Goldhersz served as Senior Vice President, Strategic Media Planning, at MediaCom and Grey Media. In those roles he oversaw a multi-billion dollar media portfolio for a wide range of blue-chip marketers.
A photo of Harvey Goldhersz is available on request.
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$23 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results philosophy drives our strategy and reflects our belief that putting People-employees, clients and consumers-at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists who connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world’s largest marketing communications services group, and is a part of GroupM, WPP’s media agency group, which is the largest worldwide. For more information, visit www.mediacom.com.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.