Media Agency Innovator Reports to North America CEO Harvey Goldhersz
The announcement was made by MediaCom North America CEO Harvey Goldhersz, who also serves as Vice Chairman, Worldwide Chief Operating Officer of MediaCom Worldwide.
“Ever since I became CEO of MediaCom North America a year ago, I knew I wanted to name a CEO for our U.S. operations,” Goldhersz said in making the announcement. “I’m very happy to announce today that we’ve found precisely the right person for this important new position. Sasha is a strategic thinker and innovator with exactly the kind of extensive media agency credentials that MediaCom needs to lead our U.S. operation as we plan for 2012 and beyond.”
Goldhersz added that Savic will officially join the agency and begin work in early spring.
As head of MediaCom USA, Savic will be responsible for the overall product, management and operation of all MediaCom activities in four U.S. cities, overseeing an agency with an estimated 700 employees and $6.4 billion in billings, according to RECMA. He will be based in the agency’s New York office and will report to Goldhersz.
Prior to joining MediaCom, Savic worked as Chief Operating Officer for Havas Media Group North America, the parent of media services agency MPG, among other companies. In that role he was responsible for the overall business performance across all segments of Havas Media Group in the U.S. and Canada and orchestrated significant revenue growth through a series of new business wins.
Savic also worked as an EVP, Global Managing Director, for SMG/Publicis Groupe from 2006–2010 where he played a key role in managing the agency’s global Procter & Gamble business, including overseeing planning and buying assignments in 70-plus countries. His international experience also includes working from 1992–2006 at Universal McCann in Europe and the U.S. In that role, his client list included Coca-Cola, Microsoft, Lucent Technologies, ExxonMobil, Intel, MasterCard and Brown-Forman, among others.
A native of Bosnia, Savic began his career as a founding member and producer of Youth Radio, the first independent radio station, in the former Yugoslavia. He studied Mechanical Engineering and Film Making at University of Sarajevo and actively supports environmental causes and sustainability through participation in NASF and ASF in North America.
A photo of Sasha Savic is available on request.
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$23 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our “People First, Better Results philosophy drives our strategy and reflects our belief that putting People—employees, clients and consumers—at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists who connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world’s largest marketing communications services group, and is a part of GroupM, WPP’s media agency group, which is the largest worldwide. For more information, visit www.mediacom.com.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom and Mindshare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.